Algofly case study: marketing automation applied to the competitive air ticket sales sector
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Case study
Algofly boosts its revenue and lead generation in the ultra-competitive air ticket market!
In 2012, David Coutelle, co-founder of Algofly, decides to buy an air ticket to go to Canada with his partner. He notices that prices fluctuate greatly from one website to another and from one day to the next. From then on, he wants to offer advice on buying air tickets at the most competitive price, thanks to an algorithm that calculates when the right price is reached.
Since this service is exclusively online, marketing automation has become a no-brainer for automating the relationship journey with all users.
Beyond the operations you will be shown, Algofly is often approached by the press (TV, newspapers, radio, interviews, and blog posts), bringing them significant traffic and growing awareness. Marketing automation is used to convert and nurture these contacts—a very ROI-driven approach.
A few figures
+10%
in leads
+9%
in revenue
+15%
in open rates