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Case study — marketing automation as a new growth lever: StudioVaud x Bioligo

How Bioligo increased its end-of-year sales with marketing automation

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Marketing automation as a new growth lever — StudioVaud x Bioligo

A pioneer in the field of oligotherapy and the use of trace elements, discover in this business case Bioligo’s challenge that led them to choose the Webmecanik Automation solution as a marketing automation tool.

Wanting to boost its e-commerce sales, Bioligo was looking for a marketing tool in order to meet all of its needs:

a versatile and flexible tool that allows them to be creative and convert effectively a versatile and flexible tool that allows them to be creative and convert effectively
a close-to-you solution offering secure data hosting a close-to-you solution offering secure data hosting
a guidance and support to be guided by the solution a guidance and support to be guided by the solution
a quality support to get answers within the shortest timeframes a quality support to get answers within the shortest timeframes

Bioligo’s challenges

Primarily based in French-speaking Switzerland, Bioligo’s CEO initially wanted to restore a strong link between its prospects and customers, notably through segmentation of the database.

As the festive season approached, Bioligo took advantage of the tool’s versatility and efficiency to boost its end-of-year sales through marketing automation.

Discover in this business case how Webmecanik Automation made it possible to:

increase the number of sales from newsletters increase the number of sales from newsletters
improve database segmentation improve database segmentation
improve the newsletter open rate improve the newsletter open rate