Measure the ROI of your marketing actions

How do you measure the profitability of your marketing actions and the revenue per acquisition source?

In the marketing automation era, we have the tool that links anonymous visitors generated on your website through your acquisition campaigns, your business opportunities and the revenue generated in the end. 

During AutomationDay 2021, Norman Pracht, Managing Director of Webmecanik, showed you a set of techniques to track the origin of your leads and thus determine where your turnover comes from.

On the agenda: 

• determine the source of your lead
• link acquisition source and revenue generation
• analyze your ROI by source

Watch the session’s replay down below (a form needs to filled in order to continue to watch the video):

Norman Pracht, Managing Director at Webmecanik 

Marketing automation evangelist and Managing Director of Webmecanik, Norman helps digital agencies and companies to master this extraordinary technological approach.
As a former marketing manager at the leading European bathroom manufacturer, he is convinced of the power of marketing automation to track leads, help convert customers and build loyalty.