Webmecanik,
an open company
A close-knit and proactive team to support your marketing and sales success.
Our story: from agency to committed SaaS publisher
Creation of Webmecanik, then a digital agency specialized in industry and lead generation.
Strategic shift toward software publishing, with the launch of Webmecanik Automation.
First French open-source marketing automation publisher.
Launch of Webmecanik Academy, a Qualiopi-certified training platform.
Acquisition of LauchR then GRC Contact. Birth of Webmecanik Pipeline, our simple, intuitive, French CRM.
Transfer of the company to the management team.
A new chapter begins
After more than 10 years of growth and innovation, Stéphane Couleaud, founder of Webmecanik, handed over the company to the team that brings it to life every day.
Since May 2025, Webmecanik has been led by three members of its top management:
This change marks a natural evolution, driven by the desire to continue the journey with fresh momentum, while staying true to our DNA: a committed, accessible, curious and optimistic company. Discover the behind-the-scenes of this buyout in our dedicated article.
At Webmecanik, our product approach is deliberately selective and sustainable. Rather than multiplying features that add no value, we develop what creates a real impact for our customers. What we deliver is used, useful, tested, and solid. Our product promise: a simple, powerful tool aligned with your business goals. Innovation, yes — but always in the service of efficiency and the user experience.
Norman Pracht
Chief Executive Officer – Webmecanik
Our mission is to make data, automation, and artificial intelligence accessible, secure, and sovereign. We’re betting on human-centered marketing automation, enhanced by AI when it makes sense: to save time, improve personalization, and amplify what your teams already do very well. A customer relationship software shouldn’t be a complicated machine. We develop clear, open, maintainable, long-lasting technology.
David Coutelle
Technical Director – Webmecanik
Marketing automation and CRM are not just technological tools. Today, they are major drivers of sustainable performance for brands. At Webmecanik, we believe performance should not be a race for more quantity, but an art of relevance: better understand your customers, better communicate, better sell—while staying deeply human. In an uncertain world, we choose to be rooted, ethical, and transparent. Because we can do better, together.
Sophie Panot
President – Webmecanik
Our DNA: Open Company since day one
- Open Source: Webmecanik Automation is based on open, flexible, sovereign technology.
- Open-mindedness: we believe in curiosity, continuous learning, and the right to experiment.
- Open to partnerships: we co-build with a solid ecosystem of agencies, integrators, and clients.
Our mission
We design software to put human intelligence at the heart of customer relationships.
- Webmecanik Automation to automate marketing in a relevant way.
- Webmecanik Pipeline to manage opportunities and the sales cycle simply.
Our goal: help marketing and sales teams work hand in hand, better understand their customers, personalize interactions, and sustainably improve their performance.
A committed and expert team
Webmecanik is a human-sized team, passionate, responsive, and genuinely close to its clients and partners. We value autonomy, responsibility, knowledge sharing, and the pleasure of collaborating.
Commitment is at the heart of how we work. At Webmecanik, we fully invest in every project, understanding our clients’ unique needs and doing everything we can to create a real and lasting impact.
This commitment strengthens trust, collaboration and delivers tangible, visible, and measurable results.
Our CSR approach
For several years, we have been integrating concrete actions into our daily practices:
Social: gender balance, workplace well-being, inclusion
Environment: responsible hosting, digital sobriety
Economic: pricing accessibility, transparency
Partnership: lasting and fair relationships with our ecosystem
Recognized by its peers: Webmecanik is actively committed to concrete and recognized CSR, proudly a member of the Lucie Community for positive impact.
Webmecanik in a nutshell
Independent SaaS publisher, based in Annecy
Two main solutions: Webmecanik Automation & Webmecanik Pipeline
A team of committed experts
Sovereign and open technology
A human-sized company that chooses impact
Because your relationship with your customers should be as human, smooth, and tangible as it is in a store. Webmecanik makes that possible.
Sophie Panot
CEO – Webmecanik
Our latest news
Webmecanik Academy is Qualiopi certified
At the beginning of the year, Webmecanik launched Webmecanik Academy, a training platform combining several formats across different topics related to marketing automation. Already listed on Datadock, allowing training courses to be funded by training organizations, Webmecanik Academy is now Qualiopi certified. This certification recognizes several months of effort and the long-standing work of our […]
2023 Retrospective at Webmecanik
Let’s take advantage of the start of this year to look back at 2023. This retrospective reviews the key events at Webmecanik over the past year, the business and economic context, as well as a contextual approach to our sector of activity, which has inevitably been impacted by national, European, and global economic news. An […]
The Annecy software publisher Webmecanik, taken over by its managers
After 10 years of sustained growth, the software publisher Webmecanik is taken over by its management. Sophie Panot becomes Chairwoman and keeps her role as CRO (Chief Revenue Officer), Norman Pracht remains Managing Director and David Coutelle, Technical Director. The ambition of the three managers to consolidate Webmecanik’s position as the go-to player in marketing […]