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Discover our new intelligent opportunity summary feature to get, in just a few seconds, a clear recap of the actions to take.
The Webmecanik Blog
Articles, expert advice, and case studies to master inbound marketing and optimize customer relations.
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An intelligent summary of your contacts 🪄
Discover our new intelligent opportunity summary feature to get, in just a few seconds, a clear recap of the actions to take.
GUIDE: Marketing email tracking and CNIL compliance (GDPR)
Understand everything about email tracking and the CNIL's new recommendations to remain GDPR compliant while continuing to effectively manage your campaigns.
GDPR
Structure your entire B2B funnel with custom objects
Use your business data to create more targeted, personalized, high-performing campaigns.
B2B Strategy
#ZeroCarbonEmail : set an expiration date for your emails
Discover the email expiration date feature to ensure your communications don’t become obsolete.
An intelligent summary of your business opportunities 🪄
Discover our new intelligent opportunity summary feature to get, in just a few seconds, a clear recap of the actions to take.
Functionality
Accelerate the creation of your emails and landing pages with AI 🪄
Write, improve or translate your content in one click thanks to the AI built into your email and landing page editors.
Strategic guide: master Lead Nurturing for conversion
Lead nurturing is not just a sequence of automated emails. It’s the art of keeping a relevant conversation with your prospects until they’re ready to buy. This guide gives you the keys to structure campaigns that turn interest into revenue. 1. The diagnostic phase: lay the foundations Before writing a single line, you must define […]
Folder-based management: the organization your team was looking for! ✨
Emails on one side, campaigns on the other, scattered segments… What if everything were brought together in one place? Discover our new folder-based management feature.
Functionality
How to track the performance of your marketing messages?
Introduction You’re already well established in your market. Your target is clearly defined, your marketing channels are in place, and you may have even carried out an audit of your past activities. But one question remains essential: are your marketing messages truly performing? Whether it’s email, WhatsApp messages, SEA campaigns, social ads, or SMS, every […]
Why email statistics are essential to your strategy?
Let’s be honest: when we talk about email marketing, we often think about the subject line, design, the header, or even the famous CTA. But statistics? They’re sometimes pushed into the background… until the moment you ask, “But did someone really read this email?” This is where an analysis of open rates, clicks, bounce rates, […]
Statistics
CRM and marketing automation: how to (finally) align Sales and Marketing teams?
The opportunity nobody was asking for In 2025, the crisis of trust persists in our economies. This crisis of trust makes acquiring new customers a long, complex, and uncertain process. As in every crisis cycle of a system based on the continuous growth of sales of goods and services. In too many French companies, the […]
How to get the most out of a sales tour?
Introduction Calls, emails, video calls… it works. But sometimes nothing beats a handshake, a glance, a real exchange. The figures speak for themselves: in-person meetings increase the conversion rate by 25% compared with virtual interactions, according to a RAIN Group study. And according to IndustrySelect, a physical visit would be 34 times more effective than […]
How to increase your ARR with marketing automation?
In an ultra-competitive SaaS environment, growing ARR (Annual Recurring Revenue) is more than an objective: it’s a matter of survival. Yet most efforts are focused either on sales teams or on paid acquisition. What if your ARR also depended on your ability to automate and intelligently orchestrate the customer journey? Marketing automation is not limited […]
Create intelligent marketing campaigns with AI
Marketing automation makes it possible to launch intelligent marketing campaigns, based on each contact’s behavior and stage in their journey. But did you know we can go even further with artificial intelligence? For some time now, at Webmecanik we’ve adopted AI within our marketing automation software. This integration has helped our customers achieve ±24% improvements […]
B2B marketing workflow: 7 scenario examples
You probably already know this: in B2B, every interaction matters! A good marketing workflow not only saves time, but above all turns interest into engagement… then into sales. ? Of course, there are many workflows to help you turn these leads into customers: the classic sales workflow, the onboarding campaign, customer support, events, social networks, […]
Geolocate your contacts and companies in Webmecanik Pipeline
Do you spend too much time organizing your sales visits or identifying opportunities around your appointments? Good news! The new feature of geolocation of contacts and companies in Webmecanik Pipeline lets you visualize the geographic distribution of your prospects on a map, optimize your trips, and improve sales efficiency. A new view to reveal your […]
The Annecy software publisher Webmecanik, taken over by its managers
After 10 years of sustained growth, the software publisher Webmecanik is taken over by its management. Sophie Panot becomes Chairwoman and keeps her role as CRO (Chief Revenue Officer), Norman Pracht remains Managing Director and David Coutelle, Technical Director. The ambition of the three managers to consolidate Webmecanik’s position as the go-to player in marketing […]
5 B2C marketing automation scenarios to convert and retain
As you surely know in B2C marketing, personalization is the key to a successful customer relationship! Brands have no choice but to adapt and offer a unique, smooth but above all relevant experience to consumers who are constantly being approached. The best tool for personalizing your communications is nothing other than a marketing automation software. […]
Heatmap: analyze how engaged your contacts are with your emails using the heat map!
You know the number of clicks generated by your emails, but do you know which areas really grab your readers’ attention? With the heat map (heatmap) that has just arrived in your Webmecanik Automation email statistics, instantly visualize the most compelling areas of your emails. A simple, visual and powerful way to get to grips […]
How to use heat zones to boost engagement in your emails?
Heatmaps applied to emails reveal valuable insights into the behavior of your contacts: where their attention goes, which elements generate clicks, and which ones are ignored. But to turn this data into real optimization levers, you first need to know how to interpret it. Here’s how to make use of heat zones to concretely improve […]
Release – Automatic address autofill: more reliable data in one click
Good news for all Webmecanik Pipeline users: manual address entry is now a thing of the past. With our brand-new automatic address autofill feature, your postal addresses for contacts and companies are captured faster, more cleanly, and without errors. The 4 concrete benefits for your day-to-day A feature for everyone! The 4 concrete benefits for […]
Boost your workflows with smart campaigns
Have you always wanted to send the right message, at the right time and through the right channel? With Webmecanik, it is now possible thanks to smart campaigns: AI schedules the sending of your campaign emails at the best time to maximize your leads’ engagement. How do smart campaigns work? Real results for your campaigns! […]
9 expert tips for your marketing automation scenarios
Need to create marketing automation scenarios, but you don’t know where to start… or how to go about it? Do you need a guide to get started? You’ve come to the right place! I’m sharing some expert advice to help you create your marketing automation scenarios. Let’s assume you have marketing automation software. Adapt to […]
Succeed in your e-commerce marketing: optimize your sales and your digital strategy
Have you launched your online store? Congratulations! The next step: develop your e-commerce marketing for your site, and there’s no magic formula— you’ll need to invest some time in it. Key takeaways from the article Email marketing remains the communication channel to prioritize to reach your target. Synchronizing your e-commerce site with a marketing automation […]
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