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The Webmecanik Blog
Articles, expert advice, and case studies to master inbound marketing and optimize customer relations.
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Marketing tags: how do they enable effective organization of your marketing campaigns?
What is a Marketing Tag? In the world of digital marketing, the Marketing Tag is a useful asset to consider for your marketing campaigns. Put simply, it is a marker or label that indicates an annotation associated with a contact. It is a form of simple and quick segmentation of your contacts based on the […]
2023 Retrospective at Webmecanik
Let’s take advantage of the start of this year to look back at 2023. This retrospective reviews the key events at Webmecanik over the past year, the business and economic context, as well as a contextual approach to our sector of activity, which has inevitably been impacted by national, European, and global economic news. An […]
How to integrate Salesforce with Webmecanik Automation?
As you probably know, Salesforce is the leader in CRM software, so it is only natural that our Webmecanik Automation software offers a complete integration with Salesforce. A way to have a powerful tool, but above all an optimized one thanks to the combination of the two software solutions! Our marketing automation tool, for its […]
Why is webinar integration with marketing automation important?
Integrating webinars into your marketing strategy can be made easier thanks to automation. Creating a webinar event requires a lot of effort. In this sense, having marketing automation software at your disposal can ease the creation and organization of your webinar. This lever is essential in the B2B world. The integration of a marketing automation […]
Webmecanik Pipeline’s 2023 features: we’re revealing everything!
2023 was a year full of new features at Webmecanik Pipeline, much to our delight, and we hope yours too! We worked on developing features that are ever simpler and more effective to optimize your customer relationship management on a daily basis. Are you ready? Discover the 9 Webmecanik Pipeline features of 2023! (And yes, […]
What level of integration between Webmecanik Pipeline and Webmecanik Automation?
Webmecanik Pipeline, our French CRM software, optimizes the centralization and analysis of customer and prospect interactions. Webmecanik Automation, our marketing automation software, automates marketing campaigns to send the right message to the right person at the right time and through the right channel. Webmecanik offers you an all-in-one solution thanks to the integration of the […]
Segmentation Use Cases with Webmecanik
A quick reminder of the definition of a segment: It is important to have a good command of segments in order to automate and personalize your marketing campaigns. Segments make it easier to create groups of prospects and customers for targeted and effective communication. Segmentation simplifies the sending of personalized emails. There are two types […]
Manage your documents easily in your CRM
Add attachments to your CRM hassle-free? Using simple drag-and-drop or in one click, link a document by going to the relevant record. This is useful for attaching key information related to an ongoing opportunity, specific activities, or even a contact. To attach a document to a contact, a company, or an opportunity, nothing could be […]
What is the benefit of synchronizing your automation software and your CRM?
Discover why synchronizing your marketing automation and CRM tools is essential to save time and improve your marketing and sales results.
Summary of Web Summit 2023: a convergence of innovations and Artificial Intelligence
A Web Summit in the age of AI From November 13 to 16, Lisbon became the epicenter of the tech and web world with Web Summit 2023, attracting more than 70,000 participants from 153 countries. This summit featured an eclectic mix of speakers, ranging from Jimmy Wales, founder of Wikipedia, to Kuo Zhang, president of […]
How does multitable change your brand’s marketing dimension?
Discover how multitable or custom object changes your brand’s marketing dimension. Learn how to leverage these advanced segmentation techniques. Multitable, also known as a custom object, is a data structuring technique. Applied to marketing, this method is important for companies looking to precisely segment their contacts, personalize their marketing campaigns, and improve contact engagement. This […]
How to configure the database of your marketing CRM software
As a marketer, you know that the database is the source of your marketing campaigns. You probably also know that creating, organizing, and maintaining a database is a challenge. Within a company, there are various data sources enriched by several teams, and this can quickly become a real headache. Depending on the size of your […]
Relationship Network feature – A clear view of intercompany relationships
The Relationship Network enables a variety of relationships to be established ” Automatic relationship management Webmecanik Pipeline includes a new feature in its PRO and ENTERPRISE offering: an advanced relationship management system between companies, designed to accurately map links between organizations. This feature is called Relationship Network! The Relationship Network enables a variety of relationships […]
How digital marketing enables a personalized sales approach
The basics of digital marketing The synergy between marketing and sales The power of synchronization tools The importance of digital marketing for businesses The basics of digital marketing Digital marketing, also known as web marketing, encompasses all marketing initiatives carried out online to reach customers or prospects. Digital marketing is used across various channels such […]
Discover 5 essential statistics to analyze your business data
Discover 5 essential statistics to analyze your business data Discover the new essential statistics to analyze your sales data in your CRM. Your statistics are enhanced with 5 new charts available. ? The power of statistics for a successful commercial strategy Analyzing your business data is essential to guide your actions and manage your business […]
4 steps to effectively analyze your CRM data
Today’s businesses have an invaluable treasure: customer data. This data, stored and organized in a customer relationship management (CRM) system, offers valuable insights to improve business performance and growth. However, to fully leverage this treasure, it is essential to adopt an effective action plan to analyze this data. So what is the potential impact of […]
How marketing automation optimizes your physical events
Section 1: Understanding marketing automation Definition of marketing automation Marketing automation refers to the use of specialized software and technologies to automate marketing tasks, generally repetitive ones, in order to optimize processes, increase efficiency, and improve results. Although it is more commonly used for 100% digital campaigns and events, it is also well suited to […]
CRM and Big Data: a strategic approach to transforming your business
The CRM tool (short for Customer Relationship Management) has become a must-have in the technical ecosystem of sales teams. According to a Stratenet study from 2022, 91% of companies with ten employees or more use a CRM to manage customer conversations. Nowadays, innovations such as artificial intelligence and big data make it possible to go […]
The 5 highlights of AutomationDay 2023
For its seventh edition, the AutomationDay 2023 event took place on Tuesday, October 3, 2023 and brought together nearly 300 people throughout the day. Two conferences and three workshops, around the themes of Marketing Automation and Sales, punctuated this day full of insights, which took place on the Livestorm platform. From 10 a.m. to 4:30 […]
How to Use the Advanced Scoring Feature in Webmecanik Automation?
Webmecanik is enhancing its Scoring feature by adding new rules for a more refined management of your marketing actions. In this article, we offer you a glimpse into the new Advanced Scoring feature of the Webmecanik Automation software ?. Reminder: What is scoring? Scoring, in essence, is based on point attribution rules and triggers. It’s […]
Release Webmecanik Automation – october 2023
Because every detail matters, and based on your feedback, we are pleased to introduce a simple yet powerful enhancement: the redesign of the email scheduling interface. This new feature will be implemented in the next few days in your Webmecanik Automation software. Scheduling can make a difference in a marketing strategy: it allows you to […]
5 essential strategies to improve customer experience through your CRM
Faced with competition and the ever-increasing demands of consumers, companies are gearing up. Thanks to the most innovative technological tools such as artificial intelligence or marketing automation, companies can take customer experience even further. How? Here are five essential strategies to improve customer experience through your CRM. First strategy: more personalization = more engagement Second […]
Webinar recap: how to use Marketing Automation to boost your webinars on Livestorm?
When it comes to engagement and customer loyalty, webinars have become essential tools for starting a dialogue and sharing information about your products or your brand on a large scale. Because creating these online events can be challenging, Sophie Panot, Marketing Director at Webmecanik and Pauline Murat, Senior Partnership at Livestorm share their best tips […]
CRM integration: which software should you prioritize integrating with your ecosystem?
You know how important it is to synchronize your tools, but you don’t know where to start? This article is for you! Synchronizing your tools is a priority if you want to benefit from a high-performing ecosystem. The good news? These synchronizations are often simple to set up. Optimize your sales team’s work by giving […]
Webmecanik Pipeline update – september 2023
The first statistics have arrived on Webmecanik Pipeline! Eagerly awaited by many (including us), two new statistical charts have appeared in your CRM. Quickly visualize the evolution of your business by tracking your won/lost opportunities and comparing your monthly commercial performances ✨ And that’s not all, you will discover other statistical charts very soon in […]
Webmecanik Automation Updates – September 2023
Summer has been productive at Webmecanik ☀️ Our team has worked hard to bring you some great new features for the end of the year. This September, we are starting off gently with a new anti-bot solution, an alternative to Google reCAPTCHA, and new scoring rules. Stay tuned for more updates! New Feature The new […]
How can GDPR compliance improve your marketing automation strategy?
A cleaned and updated database is essential to ensure GDPR compliance in marketing automation. First, it guarantees that only necessary and consented data is used, thus avoiding excessive or inappropriate collection. Second, an up-to-date database reduces the risk of keeping outdated or inaccurate data, thereby preserving its relevance and accuracy. Third, by eliminating obsolete data, […]
GDPR compliance in marketing automation: common mistakes to avoid
The General Data Protection Regulation (GDPR) is a European Union regulation aimed at protecting individuals’ personal data. For all companies, but especially those that use marketing automation, it imposes strict rules regarding the collection, processing, and storage of user data. Therefore, marketing teams must comply with these requirements in order to guarantee data confidentiality and […]
Protect yourself from bots with Webmecanik Automation
Bots can be a real scourge for your marketing results related to your website. To prevent these bots from distorting the results of your forms, email sends, etc., it is necessary to implement anti-bot solutions on your website. In this article, let’s look at which tools integrated into Webmecanik Automation are available and how to […]
GDPR and Marketing Automation: how to optimize your website for personal data protection
Any company using marketing automation strategies must dedicate a page on its website to the protection of personal data in order to comply with the GDPR and out of a duty of transparency toward its users. Since marketing relies on this collection of sensitive data, visitors must be informed about its processing and their rights. […]
5 steps to make your marketing automation strategy GDPR-compliant
Marketing automation has become an essential tool for companies seeking to optimize their communication and effectively reach their target audience. However, with the entry into force of the General Data Protection Regulation (GDPR), companies must rethink their approach to collecting, processing and using their customers’ personal data. Just a reminder: the GDPR, as a regulatory […]
What are performance tests for email campaigns?
Web marketers know it: sending effective emails is key to engaging your pool of prospects. No way to leave that to chance, which is why most marketing automation software solutions offer the option to test email campaigns before sending them. The goal of performance tests for email campaigns? To assess and improve the performance of […]
Marketing Automation for Large Enterprises: The 5 Pillars of Success
From data security issues to automation and nurturing scenarios, Olivia Luneau – Digital Marketing Manager at SFR Business – shared her experience with us during a Masterclass. This Masterclass took place during the 6th edition of Inbound Marketing France in Rennes. Olivia, can you describe the main responsibilities of Digital Marketing at SFR Business? SFR […]
What’s new in Webmecanik Automation – July 2023
Great new features have arrived in your marketing automation software! Discover the new version of email A/B testing in Webmecanik Automation. Take your contact scoring further with a new advanced feature and preview your emails and landing pages under real conditions? New features Automatic A/B testing of your emails Email A/B testing in Webmecanik Automation […]
Increase the power of your CRM with Dropcontact enrichment
A salesperson’s best friend is often summed up in three letters: C.R.M. It brings together all their contacts and helps them see clearly (we hope!) among their opportunities. But it can be temperamental if it is not properly maintained, that is, regularly updated (no duplicates, no invalid email addresses, no incorrect contact details, etc.). Worse […]
How to do A/B Testing in your emails with Webmecanik Automation?
Webmecanik offers a solution to set up A/B testing of your emails and landing pages. Discover how this feature can boost the performance of your marketing strategies ? What is A/B Testing? A/B Testing involves comparing different versions of an email or landing page to identify which content resonates best with your audience. You alter […]
What is the purpose of a CRM?
To improve their business relationships and truly achieve their sales goals, companies today have high-performance tools that enable them to manage their prospects, customers, and sales opportunities. Why do without them? Among these tools, a customer relationship management (CRM) system is essential and used by 91% of companies, according to Startenet. Centralizing information on prospects […]
What is the objective of an email A/B test?
One of the objectives of an email A/B test is to maximize the effectiveness of your campaigns. Indeed, when it comes to sending emails to your customers or prospects, you need to make sure that your message achieves its goal. Far from being a waste of time, discover here the value of testing your campaigns […]
Who uses a CRM?
SMEs, very small businesses, large corporations… By 2028, the global CRM market size is expected to reach around $128.97 billion, according to this study by Stratenet. So it is no exaggeration to say that many companies use a CRM! An essential tool for every department in your company, a CRM (Customer Relationship Management) is a […]
A/B Testing: everything you need to know
Improve the open rates of your emails, the conversion rates of your landing page or the click-through rate of your CTA? It is time to use A/B testing. Through my experience, I explain how to set it up to get better results. The basics of A/B testing 4 tips for successful A/B testing The tools […]
Our 7 tips for successful A/B testing
A/B testing allows you to test the performance of your marketing content. By comparing several versions of a landing page or an email, you can identify the elements that improve your performance. Today, we’re sharing our 7 tips for successful A/B testing. Let’s goooo Test high-traffic content A/B testing requires sending different versions of your […]
How to run an A/B Test on your prospecting emails?
Email prospecting still works! The DMA (Data Marketing Association) revealed that 142.16 billion emails were sent in France, representing an increase of +1.64% in 2022. Indeed, using effective prospecting emails remains crucial for any company looking to grow its business and attract new customers. But it can be difficult to know which type of email […]
Strasbourg celebrates the 10th anniversary of Email Marketing Day
On May 22 and 23, Email Marketing Day celebrated its 10th edition at IRCAD (Institute for Research Against Cancers of the Digestive System). AutomationDay, partner of the event, brings you its recap of the event! EMDAY is the only event 100% dedicated to Email Marketing. Here is what caught our attention: Email marketing at the […]
5 examples of marketing automation scenarios
Like 80% of companies*, you know that marketing automation software is essential for better lead qualification. *Source: Invespcro Indeed, marketing automation scenarios are essential for automating and optimizing your marketing campaigns. They help improve efficiency by automating repetitive and time-consuming tasks and actions, allowing marketing teams to focus on higher value-added tasks. This helps optimize […]
The 5 pillars of marketing automation in 2023
In 2023, digital marketing teams have inevitably heard about marketing automation. This marketing method is increasingly used by companies to automate their sales and marketing processes. To understand it all, discover here the five pillars you need to know before getting started and choosing your solution. Let’s go! Pillar 1: define your marketing automation strategy […]
Spotlight on EverReady, the solution that updates the CRM instead of sales reps.
A few weeks ago, in the article What is the benefit of synchronizing your automation software and your CRM? we explained that CRM and Marketing Automation had to work hand in hand more than ever. That works out well because today, we are pleased to welcome Loïc Deo Van, CEO and founder of the start-up […]
Analysis: CRM and Marketing Automation trends in 2023
Marketing automation expert and CEO of Webmecanik, Stéphane Couleaud looks back at the major CRM and Marketing Automation trends that will shape 2023. Frans Riemersma & Jelle Casper van Santen from Martech Tribe carried out remarkable analytical work based on reading trends through more than 117 articles published by analysts and gurus of Martech CRM […]
Employee retention, 4.5-day week, salaries, remote work, well-being: 3 key takeaways from the Digital League event
Digital League, an organization bringing together the digital community in Auvergne-Rhône-Alpes, invited Stéphane Couleaud, President of Webmecanik, on Wednesday March 29, 2023, to discuss employee retention in companies. Surrounded by Mélissa Vallies (In Extenso), Servane Germain and Marilyne Longo (Malakoff Humanis), Stéphane Couleaud shared his feedback at this event, which took place at the Galiléo […]
5 easy and free use cases to build high-quality databases
Good sales management relies on an up-to-date and well-organized database, which then enables you to set up effective marketing automation campaigns to nurture your prospects and customers.. When we talk about lead generation, at Webmecanik we think inbound marketing and marketing automation. However, in marketing, it is advisable to multiply your lead sources. With tools […]
What is the difference between a CRM and marketing automation software?
It is regularly during consultations that we hear that marketing automation and CRM tools are essentially identical, even though they serve two very distinct purposes. Webmecanik tells you everything about the differences between marketing automation and CRM. Their intended use One of the main differences between these two types of software is their intended use. […]
4 reasons to combine your marketing automation software and your CRM
Whether you’re on the marketing or sales team, your job serves the same objective : to grow the company and its revenue, while also retaining customers. To do this, you are necessarily equipped (at least, this is strongly recommended) with marketing automation software or a CRM. But did you know that you can double your results […]
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