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The Webmecanik Blog
Articles, expert advice, and case studies to master inbound marketing and optimize customer relations.
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Synchronization of CEGID XRP Flex and Webmecanik Automation
France in the spotlight?! Choose the 100% French Marketing Automation and CRM/ERP duo with Webmecanik Automation and Cegid XRP Flex. Centralize your company and contact data and trigger marketing campaigns automatically. This way, you align your marketing and sales strategies and improve your customer relationship. The Cegid & Webmecanik partnership Born from the desire to […]
Why synchronize Google Calendars with your CRM?
As a regular user of Google Calendars with all their practical, colorful, and fun features, you would never consider giving them up. You prefer to juggle between your Google Calendar and your CRM, even though these constant back-and-forths cause you to lose time, increase the risk of errors, and above all create unnecessary effort. Today, […]
Boost your sales with upsell and add-sell
Welcome to our latest article in the series dedicated to SaaS! This one will focus on add-sell and upsell strategies in marketing. You know how crucial it is to increase your sales and profitability while offering a superior customer experience. Add-sell and up-sell techniques have become essential to achieve this, by encouraging customers to buy […]
5 reasons to synchronize your Outlook calendar with your CRM
Since the start of your career, you’ve been used to keeping your calendars separate from your CRM without realizing that you’re wasting time? That time is over. Today, you have the option to synchronize your Microsoft calendar with your CRM. Finally! The Webmecanik Pipeline CRM (like many other CRMs) offers synchronization with the entire Microsoft […]
Sales management: 5 reasons to finally adopt proper organization
Yes, it is possible to improve your sales management easily! Thanks to good organization, you are able to adopt good working habits, such as: managing your time effectively, reviving your customer relationships, avoiding extra costs and finally, converting and retaining your customers. ? To do so, Webmecanik gives you (as a gift!) five reasons to […]
How to retain your customers and sustain your SaaS
Once again, congratulations, you have converted your first subscribers, now it is time to sustain your business by retaining your customers! This is a crucial step to ensure a company’s growth, but it is even more so in the world of SaaS software. Indeed, the SaaS world is fast-moving, with new competitors entering the market […]
Looking back at the Semji x Webmecanik breakfast event in Lyon
A warm atmosphere around SEO and Marketing Automation On Thursday, February 2, 2023, the Webmecanik team and the Semji team had invited everyone interested in SEO and Marketing Automation topics. Held in the Esprit Libre room overlooking the Saône riverbanks in Lyon, the conferences and customer testimonial workshops started at 9 a.m., in a relaxed […]
What is marketing automation and what is it used for?
Definition of marketing automation The four pillars of marketing automation The criteria to analyze before choosing your marketing automation software Marketing automation translates as “automated marketing” and makes it possible to automate repetitive tasks using software. These emails, often sent as part of a campaign, can be personalized thanks to marketing automation software, which saves […]
How does lead management help you achieve your marketing objectives?
Your website works wonderfully but you struggle to convert your visitors? What if we told you that your prospects’ behavior is the key to structuring your marketing approach? We explain how lead management will help you achieve your goals What is lead management ? Implement effective lead management strategies What is lead management ? Lead […]
Lead generation: how to generate leads effectively?
Lead generation occupies a central place in the life of a company’s marketing team and its goal is to always improve its lead management. The aim is to pass the hottest leads to the sales team and achieve your marketing goals! As a reminder, a lead is a potential customer who is looking for information […]
Enterprises need digital sovereignty for their marketing data
“Nobody wants to put its business and its customers at risk, do you?” Anyone can become a great sales and marketing manager with many tools and metrics at his disposal. But many companies experience martech solutions that have legal and compliance issues putting both their business and their customers at risk. Imagine how you could […]
Webmecanik at Web Summit 2022: how to deal with the software trust crisis?
Data security, transparency requirements, intuitive use… Webmecanik is always on the lookout for best practices for its users. As part of its presence at Web Summit 2022, on Thursday, November 3, our team attended a fascinating conference on the user trust crisis facing software vendors, led by Amanda Malko and Tim Crino. Who are Amanda […]
How to sync your calendar with your CRM and take advantage of a connected work environment
Do you have one calendar for personal appointments, one schedule for family life, and one timetable for work, and are you trying to manage everything at once? We’re worried about you! Fortunately, none of that at work! Simplify your day-to-day life as a salesperson with just one word: SYNCHRONIZATION. Sync your Google and Microsoft calendar […]
How will marketing automation help me launch my SaaS?
Congratulations! You’ve made it through all the crazy steps of creating your company! You came up with an innovative concept, chose a name, built a great team, and now you’re at the crucial stage: how do I put my SaaS in the spotlight? Marketing automation is one of the levers to make that happen, and […]
Webmecanik Pipeline releases its Pro offer!
Webmecanik Pipeline releases its Pro offer! As we announced it since the launch of our CRM, Webmecanik Pipeline will include a Pro plan from December 2022. Specific features will complete Webmecanik Pipeline’s current offer for companies which need to go further in the use of their CRM! Pro plan conditions Webmecanik Pipeline Pro plan is […]
Webmecanik acquires CRM software vendor GRC Contact
Interview: find out why Webmecanik is acquiring CRM software vendor GRC Contact Webmecanik, the leading French marketing automation software vendor, is continuing its acquisition-led growth strategy with the purchase of a new company: GRC Contact. With several hundred customers, this company based in Aix-en-Provence has been offering CRM software to businesses since 2010. After the […]
Develop your content marketing in your multichannel strategy
The multichannel strategy is an excellent strategy for generating relevant and targeted traffic based on your audience. But without content, it is impossible to implement it effectively. That is why content marketing is important! Come on, smile and build your skills with your Webmecanik experts! Content marketing, what is it? You probably already know this, […]
Marketing automation serving a high-quality inbound strategy
Last April 28, Stéphane Couleaud was invited by Les Experts du Web to a webinar on marketing automation as part of an Inbound Marketing strategy. Here’s a summary! Overview of marketing automation Our two experts began by explaining that the purpose of marketing automation is to “maximize marketing efforts and make them more effective.” Of […]
2FA, double factors authentication: protect yourself and your data
As you may have already noticed, multiple factors authentication is now widely used to log in to your favorite personal and professional applications. Even though you find it annoying, it protects you and your data that so we should learn to understand and love it ?. In this article, we will review in a simple […]
9 examples of inbound marketing strategies that work
The principle of inbound marketing is always more or less the same: You create content in whatever form to attract leads interested in a given topic. You distribute this content to reach your target audience You capture leads in one way or another so you can qualify them. All 3 points are essential to a […]
Cross-channel or multichannel, what’s the difference?
With the aim of constantly improving the user experience of your customers, you have put in place a communication strategy. If you have researched this topic, you have probably noticed that two terms kept coming up and seemed to be at the heart of a communication strategy: multichannel or cross-channel? In this article, discover the […]
Create and master your user journey
Offering the best experience to your user is the key to fostering customer relationships or optimizing your lead generation. And to improve it, there’s no secret: you need to think about all the elements that make it up, and that obviously involves the customer journey. But actually, what is a good customer journey? Find out […]
Customer loyalty: challenges and examples
Customer loyalty to improve your business, that’s the bet you’ve set yourself? You are in the right place. You will find all the tips to convince your team and your boss of the importance of customer loyalty and the advice to achieve it. Gather your colleagues from communication, marketing and sales, they all have a […]
Webmecanik Automation release
Webmecanik Automation, your favorite marketing automation software, is upgrading to version 4! It is a great moment for our team ?. Discover its functional improvements: tag management, interface improvement, reCAPTACHA V3 and the new landing page builder. It is a big step forward for our automation software which allows you to create custom tables and […]
The best digital tools for a successful digital strategy
With a view to constantly offering the best experience to your prospects, there are a multitude of digital tools at your disposal to measure, adapt, and optimize your content and your marketing strategy. The internet is full of a number of these tools that I am going to present to you in this article. You […]
The CNIL declares Google Analytics illegal
On February 10, 2022, the CNIL delivered its verdict following complaints from an association (NOYB) against a website operator. The latter was transferring collected data to the United States through its use of Google Analytics. What does this decision mean for the future of Google Analytics? How can you continue to analyze your website’s performance? […]
Understanding and defining the user experience
User experience is a term that is being used more and more. Whether in the creation of a multichannel strategy or to improve your prospects’ buying journey. Did you know that user experience is now more important than price for users and that, in the long run, it can help you generate leads? In this […]
Multichannel strategy: how to implement it?
Mastering your communication is an essential element of a good digital strategy. We juggle different communication channels, manage our relationship with customers & prospects, and try to unify it all with the goal of generating leads. This is what we call multichannel communication. In this article, we give you the keys to making your multichannel […]
Webmecanik Automation news – 31/03/2022
Webmecanik Automation news Our update is now available. Discover it right now: video slot, preference center update and role attribution. New feature for the email builder: video slot Same process as the image slot, you just need to drag and drop a video slot into your email and insert a YouTube, Vimeo or Dailymotion link. […]
Lead management: definitions and benefits
In your marketing strategy, you have probably included marketing lead generation goals. This is a very good thing if you want to benefit from the many advantages. Generating leads is an excellent way for B2B companies to ensure sustainable revenue. That is why it is useful to filter and analyze incoming leads in your buying […]
What is the conversion funnel?
Understanding the conversion funnel In your marketing strategy, you have probably set yourself goals for generating marketing leads. This is a very important first step, and having put it in place is a very good thing. The next step is now to build your conversion funnel to guide and retain your leads. In this article, […]
Sales management: tips for a better performance
Wait a minute! We’re not talking about sports performance here, what we aim for here, you should be able to get without getting your shirt wet! Do I have your attention? Okay, here we go! Sales performance is an inseparable part of your company’s success. Whether you sell a service or a product, selling well […]
Cleaning your CRM data: Why and how
The quality of the data in your CRM is based on a set of criteria that allow your teams to always have the right data at the right time and to close more sales. A clean CRM is a CRM that is constantly updated. Communicating best practices to your teams helps avoid errors as much […]
How to build and manage your sales pipeline ?
Replace an old fashion Excel spreadsheet by a sales pipeline, good or bad idea? Come on, who is still using Excel? So leave your Excel spreadsheets (it also works for Google Sheets, we saw you!) and build the new Rolls-Royce of your sales people on your brand new (and maybe even free) CRM solution. Sales […]
Marketing Lead – Definition, acquisition and retention strategy
For all companies, lead generation is an important issue. There are various tools and services to generate them through the web. To set fair lead acquisition goals, you need to target your ideal customer, called a marketing lead. In this article, we will talk about marketing leads, acquisition, and retention. What is a marketing lead? […]
Webmecanik Pipeline Release – 02/02/2022
Connect your CRM to the world with its public API! Webmecanik Pipeline releases its public API to facilitate its integration into your work environment. It is now very easy to transmit data from a software and give them a meaning in your CRM. You also can collect data in Webmecanik Pipeline to transmit them to […]
Marketing strategy: online lead generation & inbound marketing
Today, more and more B2B companies, whether large corporations, very small businesses or mid-sized companies, are implementing marketing strategies focused on inbound marketing and online lead generation. Indeed, these strategies have proven themselves in the companies that implement them. They require significant setup time, but the results achieved are often a source of revenue and […]
How to set your lead generation goals?
Nowadays, the concept of lead generation is an integral part of marketing strategies. It is a pillar of digital marketing. Lead generation is a marketing process that serves sales teams. They will set up multiple operations to attract prospects. Depending on the brand’s strategy, lead generation is carried out through inbound marketing, paid advertising, partnerships, […]
All the answers to your questions about Webmecanik Pipeline
This past January 18, an “Ask me anything” took place during which we presented our brand-new CRM software: Webmecanik Pipeline. Participants in this webinar were able to watch a demonstration of the software by Norman Pracht, Managing Director and Partner, and were then able to ask all of their questions about it. We are offering […]
Webmecanik Pipeline: the new european CRM, free and easy to use to convert your contact into customer
Salesforce, SugarCRM, Pipedrive… Today, to manage customer relationship projects efficiently, European companies need to integrate CRM and marketing automation softwares. However, normally the existing offers have two major inconvenients: The market is dominated by big american companies, which can cause problems on the data protection and GDPR respect ; Software multiplication is costly, takes time […]
CRM: customer relationship management
CRM stands for Customer Relationship Management. It is a term that often refers to software, but literally has a broader meaning: customer relationships are an essential aspect not to be overlooked, requiring thoughtful and organized management. What is a CRM? Definition When we talk about CRM software, we mean an ally for managing relationships with […]
Choosing a French CRM: comparison and explanation!
A CRM (Customer Relationship Management) or GRC for Customer Relationship Management is a tool designed to help organize and optimize sales activities. Obviously, you need to equip yourself with a high-performing CRM, and for that we can only recommend a French CRM! Why? We explain it all! Why use a CRM? What is it? […]
CRM & GDPR, how to manage your customer data
CRM & GDPR are two key concepts in managing your customer data. More than 91% of companies with more than 11 employees use a CRM software solution (or GRC for Customer Relationship Management) to store information about prospects or customers, as well as business opportunities (or Pipeline). Whether you are already one of them or […]
CRM & Privacy Shield
The CJEU invalidated the Privacy Shield on July 16, 2020. Since then, there has no longer been any agreement regulating the transfer of data from European companies and citizens to the United States. Any transfer is now potentially illegal. A thunderclap for American platforms, which have a de facto oligopoly over the European internet. It […]
2021, A RETENTION RECORD FOR WEBMECANIK
The Webmecanik teams are very happy, and so are its customers! The figures are impressive: 100% of employees remained engaged, 6 new positions were created and more than 96% of subscription revenue for the Webmecanik Automation SaaS software was renewed. +33% revenue, above targets Subscriptions to Webmecanik Automation and Webmecanik Academy software now account for […]
Content creation: what is it?
Generating leads online has become a major challenge for any company that wants to thrive. We often hear about content strategy. It is important to understand all aspects of content creation in order to apply it in your strategy. In this article, discover the definition of content creation, the different types of existing content, how […]
Looking Back at Web Summit 2021
Webmecanik has been participating in Web Summit for 4 years. It is one of the world’s tech and digital events. The aim of Web Summit is to bring companies together around the topics and challenges of tomorrow’s world. In 2021, the event brought together: More than 40,000 participants including many startups (we notably came across […]
Content strategy: complete guide to success
Generating leads on the Internet has become the number 1 objective of all companies on the web. One of the most effective methods remains content marketing or content strategy. Definition, objective, challenges and benefits: in this article, you will discover all the important elements to know about content strategy. Definition Content strategy: what is it? […]
Looking back at AutomationDay 2021
Each year, AutomationDay brings together, over the course of one day, the players in marketing automation and, more broadly, marketing innovation! For this edition, four themes were highlighted: marketing automation, content marketing, growth marketing, and data! Here is what I took away from this day full of learning and meetings! Morning sessions Isabelle Garcia: let’s […]
Lead scoring: best practices & limitations
Generating leads can be a difficult and time-consuming task for any sales team in any company. Indeed, when the sales team has already identified its leads, they face a new challenge: how to prioritize them? Generally, they trust their instinct and experience to prioritize prospects. As one can imagine, this method is not very precise, […]
SEO Title Tag: what is it and how to optimize it?
In SEO, there has always been one essential friend of search engines: the title tag. If this short line is essential for SEO, it also matters for internet users! Like the summary of an article, the meta title must be interesting, complete, and explicit. When you know the trending ideas in SEO, you know how […]
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