Download this must-have guide to start your marketing automation journey.

Blog
Webmecanik Pipeline: the new european CRM, free and easy to use to convert your contact into customer
4 min read

Webmecanik Pipeline: the new european CRM, free and easy to use to convert your contact into customer

Salesforce, SugarCRM, Pipedrive… Today, to manage customer relationship projects efficiently, European companies need to integrate CRM and marketing automation softwares. 

However, normally the existing offers have two major inconvenients: 

  • The market is dominated by big american companies, which can cause problems on the data protection and GDPR respect ;
  • Software multiplication is costly, takes time and is difficult to manage.

In this context, Webmecanik, one of the European marketing automation software editors, releases Webmecanik Pipeline. A new European CRM, intuitive, totally free, to manage your sales opportunities quickly and easily. 

By adding this software to the Webmecanik offer, it allows European companies to work in an agile way. Over the upcoming weeks, with a pre-integrated combo, they can finally start a CRM project and make a simple evolution to marketing automation.

A must have to raise turnover by automatizing the customer relationship processes.

100% free and 100% European solution, specifically created to simplify the life of its users

Webmecanik Pipeline helps you to manage sales pipelines and commercial activities.

Free, intuitive and with simple access, it guarantees a fluid and optimal user experience and offers all the key features of a modern CRM (planning, data management, agenda synchronization, billing tools…).

As well as more benefits:

  • The guarantee of GDPR compliance to secure commercial and customers data;
  • An efficient team and performing results with an all-in-one opportunity dashboard;
  • A solution that can be easily deployed in all companies, regardless of their size;
  • An evolutive pure player software: many features and improvements will be added in the following months.

A tool based on a established technology

Webmecanik Pipeline is the evolution of the CRM solution Launchr created in 2018. Its two founders, Thomas Bodin and Ronan Hello wanted to build an all-in-one solution for lead acquisition and scenario automation. They had one major goal: address the right content, to the right people, at the right time with commercial opportunities management.

Thomas Bodin, CEO of Launchr specified: “We designed Launchr to have a complete overview on the commercial opportunities and add automation features to it afterwards. We are glad for our users that this vision will be accomplished by integrating our CRM to the very well developed Webmecanik Automation”.

Zoom on the main features of this new generation CRM 

Business opportunities management: View your opportunities in one page and manage upcoming activities. Calls, appointments, emails, easily organize your schedule according to the conversion cycle of your prospects. Filter the views by team or product to manage your sales activity. 

Contact and company management: Keep a history of contacts to see the entire relationship of each contact: page visits, forms submitted, call reports, etc. You can create a structured, complete and organized database to optimize your work.

Personalized Form: Generate leads by adding personalized forms to your website. This first source of leads is essential to feed your sales pipeline. Learn more about your contacts and the information obtained is automatically stored in the right place to be useful the next time you call him. 

GDPR: This European CRM helps you to comply with the GDPR. Data is stored in France, in complete security. By respecting the legislation in force, sensitive personal information is protected. 

Connected work environment: Connect your CRM to others tools and do not lose any information! Your calendar, your marketing automation software, all these tools can communicate to give you the right information in the right place!  

About Webmecanik

Created in 2015, Webmecanik stands out with an European customer centric approach:

  • A complete SaaS marketing automation solution, based on Open Source technology of which Webmecanik is the worldwide main contributor;
  • A proactive support to respond to customers on every aspect of their marketing automation strategy;
  • A mixed learning approach, Webmecanik Academy, to learn at any time and an interactive support with Webmecanik Customer Success Manager.

Our users are satisfied because they improve their performance. More than 96% of them renew their subscription each year.

3 solutions to answer all your needs

In 2022, Webmecanik established its place as a European software company dedicated to marketing and sales teams. It offers 3 powerful products:

Webmecanik Automation: automate your marketing actions to convert your prospects and build customer loyalty with marketing automation.

Webmecanik Pipeline: an intuitive CRM to manage your business pipeline easily and quickly.

Webmecanik Academy: a mixed learning training to become a marketing automation expert.

Already established in 11 countries, our ambition is to spread to the 27 countries of the European community.

Continue exploring articles

Summary of Web Summit 2023: a convergence of innovations and Artificial Intelligence

A Web Summit in the age of AI From November 13 to 16, Lisbon became the epicenter of the tech and web world with Web Summit 2023, attracting more than 70,000 participants from 153 countries. This summit featured an eclectic mix of speakers, ranging from Jimmy Wales, founder of Wikipedia, to Kuo Zhang, president of […]

How Marketing Automation enables large enterprises like SFR Business to perform

From targeting issues to automation scenarios, including the creation of materials, Olivia Luneau – Head of Digital Marketing at SFR Business – shared her experience with us in a Masterclass. This Masterclass took place during the 6th edition of Inbound Marketing France in Rennes. Olivia, can you describe the main missions of Digital Marketing at […]

Webinar recap: how to use Marketing Automation to boost your webinars on Livestorm?

When it comes to engagement and customer loyalty, webinars have become essential tools for starting a dialogue and sharing information about your products or your brand on a large scale.  Because creating these online events can be challenging, Sophie Panot, Marketing Director at Webmecanik and Pauline Murat, Senior Partnership at Livestorm share their best tips […]

Looking back at IMF 2023 conferences: what to remember

On June 13, 2023, for its sixth edition, the IMF 2023 (Inbound Marketing France) event brought together digital marketing experts to discuss the challenges and opportunities related to the evolution of digital advertising, customer experience, and the integration of AI into CRM strategies. Stéphane Couleaud, CEO of Webmecanik, for his part shared the stage with […]

Marketing Automation for Large Enterprises: The 5 Pillars of Success

From data security issues to automation and nurturing scenarios, Olivia Luneau – Digital Marketing Manager at SFR Business – shared her experience with us during a Masterclass.  This Masterclass took place during the 6th edition of Inbound Marketing France in Rennes. Olivia, can you describe the main responsibilities of Digital Marketing at SFR Business? SFR […]

How does Marketing Automation help start-ups expand internationally?

International expansion is an essential goal for many start-ups and presents itself as a real challenge to reach new markets and drive growth.  The Startup&Angels event taking place on Wednesday, June 7 in Lyon helps connect start-ups with established or emerging markets, in Singapore, Australia, and even Cambodia. Meeting investors and entrepreneurs from all over […]