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Articles, expert advice, and case studies to master inbound marketing and optimize customer relations.
CRM and marketing automation don’t have the same role, but they work far more effectively when they work together. When properly connected, they help you better qualify leads, smooth the handoff between marketing and sales, nurture relationships over time, and maintain a clearer view of each contact’s journey.
Offering the best experience to your user is the key to fostering customer relationships or optimizing your lead generation. And to improve it, there’s no secret: you need to think about all the elements that make it up, and that obviously involves the customer journey. But actually, what is a good customer journey? Find out […]
Customer loyalty to improve your business, that’s the bet you’ve set yourself? You are in the right place. You will find all the tips to convince your team and your boss of the importance of customer loyalty and the advice to achieve it. Gather your colleagues from communication, marketing and sales, they all have a […]
Webmecanik Automation, your favorite marketing automation software, is upgrading to version 4! It is a great moment for our team ?. Discover its functional improvements: tag management, interface improvement, reCAPTACHA V3 and the new landing page builder. It is a big step forward for our automation software which allows you to create custom tables and […]
With a view to constantly offering the best experience to your prospects, there are a multitude of digital tools at your disposal to measure, adapt, and optimize your content and your marketing strategy. The internet is full of a number of these tools that I am going to present to you in this article. You […]
On February 10, 2022, the CNIL delivered its verdict following complaints from an association (NOYB) against a website operator. The latter was transferring collected data to the United States through its use of Google Analytics. What does this decision mean for the future of Google Analytics? How can you continue to analyze your website’s performance? […]
User experience is a term that is being used more and more. Whether in the creation of a multichannel strategy or to improve your prospects’ buying journey. Did you know that user experience is now more important than price for users and that, in the long run, it can help you generate leads? In this […]
Mastering your communication is an essential element of a good digital strategy. We juggle different communication channels, manage our relationship with customers & prospects, and try to unify it all with the goal of generating leads. This is what we call multichannel communication. In this article, we give you the keys to making your multichannel […]
Webmecanik Automation news Our update is now available. Discover it right now: video slot, preference center update and role attribution. New feature for the email builder: video slot Same process as the image slot, you just need to drag and drop a video slot into your email and insert a YouTube, Vimeo or Dailymotion link. […]
In your marketing strategy, you have probably included marketing lead generation goals. This is a very good thing if you want to benefit from the many advantages. Generating leads is an excellent way for B2B companies to ensure sustainable revenue. That is why it is useful to filter and analyze incoming leads in your buying […]
Do you want to get your business off the ground? Put a sales strategy in place. Okay, it’s not quite that simple, but almost. By following all the steps that come before, make up, and follow the development of a sales strategy, I have NO DOUBT that you will see the results of your work. […]
Understanding the conversion funnel In your marketing strategy, you have probably set yourself goals for generating marketing leads. This is a very important first step, and having put it in place is a very good thing. The next step is now to build your conversion funnel to guide and retain your leads. In this article, […]
Wait a minute! We’re not talking about sports performance here, what we aim for here, you should be able to get without getting your shirt wet! Do I have your attention? Okay, here we go! Sales performance is an inseparable part of your company’s success. Whether you sell a service or a product, selling well […]
The quality of the data in your CRM is based on a set of criteria that allow your teams to always have the right data at the right time and to close more sales. A clean CRM is a CRM that is constantly updated. Communicating best practices to your teams helps avoid errors as much […]
Replace an old fashion Excel spreadsheet by a sales pipeline, good or bad idea? Come on, who is still using Excel? So leave your Excel spreadsheets (it also works for Google Sheets, we saw you!) and build the new Rolls-Royce of your sales people on your brand new (and maybe even free) CRM solution. Sales […]
For all companies, lead generation is an important issue. There are various tools and services to generate them through the web. To set fair lead acquisition goals, you need to target your ideal customer, called a marketing lead. In this article, we will talk about marketing leads, acquisition, and retention. What is a marketing lead? […]
Connect your CRM to the world with its public API! Webmecanik Pipeline releases its public API to facilitate its integration into your work environment. It is now very easy to transmit data from a software and give them a meaning in your CRM. You also can collect data in Webmecanik Pipeline to transmit them to […]
Today, more and more B2B companies, whether large corporations, very small businesses or mid-sized companies, are implementing marketing strategies focused on inbound marketing and online lead generation. Indeed, these strategies have proven themselves in the companies that implement them. They require significant setup time, but the results achieved are often a source of revenue and […]
Nowadays, the concept of lead generation is an integral part of marketing strategies. It is a pillar of digital marketing. Lead generation is a marketing process that serves sales teams. They will set up multiple operations to attract prospects. Depending on the brand’s strategy, lead generation is carried out through inbound marketing, paid advertising, partnerships, […]
This past January 18, an “Ask me anything” took place during which we presented our brand-new CRM software: Webmecanik Pipeline. Participants in this webinar were able to watch a demonstration of the software by Norman Pracht, Managing Director and Partner, and were then able to ask all of their questions about it. We are offering […]
Salesforce, SugarCRM, Pipedrive… Today, to manage customer relationship projects efficiently, European companies need to integrate CRM and marketing automation softwares. However, normally the existing offers have two major inconvenients: The market is dominated by big american companies, which can cause problems on the data protection and GDPR respect ; Software multiplication is costly, takes time […]
CRM stands for Customer Relationship Management. It is a term that often refers to software, but literally has a broader meaning: customer relationships are an essential aspect not to be overlooked, requiring thoughtful and organized management. What is a CRM? Definition When we talk about CRM software, we mean an ally for managing relationships with […]
A CRM (Customer Relationship Management) or GRC for Customer Relationship Management is a tool designed to help organize and optimize sales activities. Obviously, you need to equip yourself with a high-performing CRM, and for that we can only recommend a French CRM! Why? We explain it all! Why use a CRM? What is it? […]
CRM & GDPR are two key concepts in managing your customer data. More than 91% of companies with more than 11 employees use a CRM software solution (or GRC for Customer Relationship Management) to store information about prospects or customers, as well as business opportunities (or Pipeline). Whether you are already one of them or […]
The CJEU invalidated the Privacy Shield on July 16, 2020. Since then, there has no longer been any agreement regulating the transfer of data from European companies and citizens to the United States. Any transfer is now potentially illegal. A thunderclap for American platforms, which have a de facto oligopoly over the European internet. It […]
The Webmecanik teams are very happy, and so are its customers! The figures are impressive: 100% of employees remained engaged, 6 new positions were created and more than 96% of subscription revenue for the Webmecanik Automation SaaS software was renewed. +33% revenue, above targets Subscriptions to Webmecanik Automation and Webmecanik Academy software now account for […]
Generating leads online has become a major challenge for any company that wants to thrive. We often hear about content strategy. It is important to understand all aspects of content creation in order to apply it in your strategy. In this article, discover the definition of content creation, the different types of existing content, how […]
Webmecanik has been participating in Web Summit for 4 years. It is one of the world’s tech and digital events. The aim of Web Summit is to bring companies together around the topics and challenges of tomorrow’s world. In 2021, the event brought together: More than 40,000 participants including many startups (we notably came across […]
Generating leads on the Internet has become the number 1 objective of all companies on the web. One of the most effective methods remains content marketing or content strategy. Definition, objective, challenges and benefits: in this article, you will discover all the important elements to know about content strategy. Definition Content strategy: what is it? […]
Each year, AutomationDay brings together, over the course of one day, the players in marketing automation and, more broadly, marketing innovation! For this edition, four themes were highlighted: marketing automation, content marketing, growth marketing, and data! Here is what I took away from this day full of learning and meetings! Morning sessions Isabelle Garcia: let’s […]
Generating leads can be a difficult and time-consuming task for any sales team in any company. Indeed, when the sales team has already identified its leads, they face a new challenge: how to prioritize them? Generally, they trust their instinct and experience to prioritize prospects. As one can imagine, this method is not very precise, […]
In SEO, there has always been one essential friend of search engines: the title tag. If this short line is essential for SEO, it also matters for internet users! Like the summary of an article, the meta title must be interesting, complete, and explicit. When you know the trending ideas in SEO, you know how […]
A website’s SEO is the first step and the priority for generating leads for free and therefore for your marketing. To do this, analyzing your site’s SEO is crucial. This comprehensive analysis, covering all the important criteria for the Google algorithm, is long and complex. Fortunately, many tools can help you better understand and summarize […]
Who are we? Vocaza, a pioneer in customer experience management, offers a cloud-based software platform. 15 years of expertise in satisfaction surveys and more than 1,000 completed projects attest to our expertise in this area. In B2B as in B2C, customer experience plays a more than essential role in satisfaction, loyalty, and recommendation. In 2021, […]
To work on your SEO, Google’s Search Console is essential. Free and reliable (of course, Google itself says so), it is a comprehensive tool that will help you get your pages and content indexed on Google and on the web in general. However, Google’s help resources are numerous and sometimes complex to get to grips […]
The open rate of your emails is an indicator to monitor closely. The higher it is, the more you increase your number of clicks and the volume of traffic to your website. In addition, it reveals the quality (or weaknesses!) of your campaigns and your database. So, what is the average open rate? According to various […]
Generate leads, produce content, create attractive visuals, find the perfect webinar platform, the podcast player: to attract visitors to your site, you have to be clever! To diversify content and especially create videos, webinars are an excellent solution. In this article, you will find all the information you need to organize them and turn them […]
Integrating tools to your marketing automation solution is a great way to adapt the software to your needs. If you have an e-commerce website, it will be advantageous to link your Webmecanik Automation to WooCommerce or another e-commerce platform. On the other hand, if you organize online events, such as webinars, linking Webmecanik Automation to […]
Organizing webinars has become a very widespread practice in B2B! Yet wanting to do so is not enough to succeed with an online conference. You especially need to choose the right tools. In this article, we present a software combination that lets you easily organize successful web conferences! Livestorm Since 2016, Livestorme has […]
From acquiring traffic on your website to revenue recorded in your CRM, what has been missing in the past (and with the exclusive use of Google Analytics) is the link that makes it possible to attribute revenue to your marketing actions (trade shows, paid campaigns, social networks, SEO, etc.). Measuring profitability is essential. In the […]
Webinars have become an established part of a marketing strategy, especially in a B2B context. These online conferences, that aim to discuss a specific theme, make possible to demonstrate the advantages of a product, to present the values of a company and, above all, to show your expertise. This is part of a content strategy, […]
Email’s place in a marketing strategy is well established. Yet there are many different ways to use it. From the classic newsletter to a more elaborate nurturing scenario, including thank-you emails or product recommendation emails, it is a strategy in its own right. For this, the solution that will allow you to create and send […]
At the beginning of the year, Webmecanik launched Webmecanik Academy, a training platform combining several formats across different topics related to marketing automation. Already listed on Datadock, allowing training courses to be funded by training organizations, Webmecanik Academy is now Qualiopi certified. This certification recognizes several months of effort and the long-standing work of our […]
In 2021, the marketing automation software market will grow by over 9%. According to Emailmonday, more than 51% of businesses are already using marketing automation. The expansion of automation accelerated during the Covid crisis due to the need for businesses to increase customer engagement and retention in times of uncertainty and where the usual physical […]
Recruitment is a crucial stage and one filled with challenges for any organization. That is why the recruiter occupies a strategic role for the company and its development. Having a strong and distinctive employer brand helps attract more candidates, potentially better suited to your company culture and your needs. But the employer brand is only […]
Inbound marketing, content marketing, SEO, social selling, the generation of qualified leads is at the heart of marketing concerns. We can see it in all digital marketing initiatives. What does this mean in concrete terms? How can you set up an effective strategy to achieve your objectives? Here you will find the definitions and key […]
Whether you are a real estate developer or marketer, proper contact management is a priority to ensure good opportunities. To accelerate your sales and improve the customer experience, Unlatch offers you the right solutions. Likewise, a marketing automation solution has its rightful place in your sales and marketing strategy. When purchasing real estate, whether off-plan […]
At the Apple Worldwide Developers Conference 2021 (June 7 to June 11), Apple has announced its new Mail Privacy Protection policy, which does not apply to users of other email applications (Gmail, etc.) even if they use iPhone. This is a new step towards the protection of personal data, which is the logical continuation of […]
More and more, communication channels are multiplying. In the complete guide to increasing sales on your website you were able to see that omnichannel has become a flagship strategy to respond to this change. In this important shift, you must first understand the challenges, the steps and the different strategies in order to build your […]
Did you know that an existing customer brings in more than acquiring a new one? In fact, additional sales are a very powerful lever for growing your revenue! One might think that traditional sales techniques would not be as effective on an online store. The fact is that these practices prove to be just as […]
In 2020, 17,400 e-commerce sites were launched, leading among other things to an 8.5% increase in the sector’s revenue. Product sheets play an essential role on these sites: 30% of consumers say they have abandoned a cart because of an incomplete product sheet. In this series of articles to learn all the steps to sell […]
Launching your e-commerce website can be a good idea to boost your sales. Online sales allow you to reach a wider audience, especially geographically, but also to build customer loyalty by offering them greater convenience. This sector is experiencing exponential growth. However, not all e-commerce sites are created equal. Discover the essential tips for a […]
Webmecanik supports you at every stage of the sales funnel—from first interaction to conversion—to transform your data into a powerful growth engine.
