Contact sources: finally understand what converts your prospects
Discover which channels attract, convert, and re-engage your prospects, and measure their contribution all the way to revenue.
The Webmecanik Blog
Articles, expert advice, and case studies to master inbound marketing and optimize customer relations.
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Vocaza, partner of AutomationDay 2021
Who are we? Vocaza, a pioneer in customer experience management, offers a cloud-based software platform. 15 years of expertise in satisfaction surveys and more than 1,000 completed projects attest to our expertise in this area. In B2B as in B2C, customer experience plays a more than essential role in satisfaction, loyalty, and recommendation. In 2021, […]
Google Search Console: the guide to understanding the tool
To work on your SEO, Google’s Search Console is essential. Free and reliable (of course, Google itself says so), it is a comprehensive tool that will help you get your pages and content indexed on Google and on the web in general. However, Google’s help resources are numerous and sometimes complex to get to grips […]
Webinar platform: what is the best tool for a successful webinar
Generate leads, produce content, create attractive visuals, find the perfect webinar platform, the podcast player: to attract visitors to your site, you have to be clever! To diversify content and especially create videos, webinars are an excellent solution. In this article, you will find all the information you need to organize them and turn them […]
Gotowebinar x Webmecanik Automation: increase the power of your tools
Integrating tools to your marketing automation solution is a great way to adapt the software to your needs. If you have an e-commerce website, it will be advantageous to link your Webmecanik Automation to WooCommerce or another e-commerce platform. On the other hand, if you organize online events, such as webinars, linking Webmecanik Automation to […]
Livestorm x Webmecanik Automation: create your lead machine!
Organizing webinars has become a very widespread practice in B2B! Yet wanting to do so is not enough to succeed with an online conference. You especially need to choose the right tools. In this article, we present a software combination that lets you easily organize successful web conferences! Livestorm Since 2016, Livestorme has […]
How to measure the profitability of your marketing actions and revenue by acquisition source?
From acquiring traffic on your website to revenue recorded in your CRM, what has been missing in the past (and with the exclusive use of Google Analytics) is the link that makes it possible to attribute revenue to your marketing actions (trade shows, paid campaigns, social networks, SEO, etc.). Measuring profitability is essential. In the […]
Generating leads through webinars: the role of marketing automation
Webinars have become an established part of a marketing strategy, especially in a B2B context. These online conferences, that aim to discuss a specific theme, make possible to demonstrate the advantages of a product, to present the values of a company and, above all, to show your expertise. This is part of a content strategy, […]
Email marketing solution or marketing automation: why and how to choose?
Email’s place in a marketing strategy is well established. Yet there are many different ways to use it. From the classic newsletter to a more elaborate nurturing scenario, including thank-you emails or product recommendation emails, it is a strategy in its own right. For this, the solution that will allow you to create and send […]
Webmecanik Academy is Qualiopi certified
At the beginning of the year, Webmecanik launched Webmecanik Academy, a training platform combining several formats across different topics related to marketing automation. Already listed on Datadock, allowing training courses to be funded by training organizations, Webmecanik Academy is now Qualiopi certified. This certification recognizes several months of effort and the long-standing work of our […]
Webmecanik outperforms in the marketing automation market
In 2021, the marketing automation software market will grow by over 9%. According to Emailmonday, more than 51% of businesses are already using marketing automation. The expansion of automation accelerated during the Covid crisis due to the need for businesses to increase customer engagement and retention in times of uncertainty and where the usual physical […]
Candidate acquisition: a new method directly inspired by marketing
Recruitment is a crucial stage and one filled with challenges for any organization. That is why the recruiter occupies a strategic role for the company and its development. Having a strong and distinctive employer brand helps attract more candidates, potentially better suited to your company culture and your needs. But the employer brand is only […]
Generating qualified leads: how to build your digital strategy?
Inbound marketing, content marketing, SEO, social selling, the generation of qualified leads is at the heart of marketing concerns. We can see it in all digital marketing initiatives. What does this mean in concrete terms? How can you set up an effective strategy to achieve your objectives? Here you will find the definitions and key […]
Unlatch CRM and Webmecanik Automation Synchronization
Whether you are a real estate developer or marketer, proper contact management is a priority to ensure good opportunities. To accelerate your sales and improve the customer experience, Unlatch offers you the right solutions. Likewise, a marketing automation solution has its rightful place in your sales and marketing strategy. When purchasing real estate, whether off-plan […]
What is the impact of Apple’s “Mail Privacy Protection” announcement ?
At the Apple Worldwide Developers Conference 2021 (June 7 to June 11), Apple has announced its new Mail Privacy Protection policy, which does not apply to users of other email applications (Gmail, etc.) even if they use iPhone. This is a new step towards the protection of personal data, which is the logical continuation of […]
Omnichannel: definition and advice for a winning e-commerce strategy
More and more, communication channels are multiplying. In the complete guide to increasing sales on your website you were able to see that omnichannel has become a flagship strategy to respond to this change. In this important shift, you must first understand the challenges, the steps and the different strategies in order to build your […]
Upselling & cross-selling: the e-commerce indicators to watch
Did you know that an existing customer brings in more than acquiring a new one? In fact, additional sales are a very powerful lever for growing your revenue! One might think that traditional sales techniques would not be as effective on an online store. The fact is that these practices prove to be just as […]
Tips, examples, templates: best practices for a product sheet
In 2020, 17,400 e-commerce sites were launched, leading among other things to an 8.5% increase in the sector’s revenue. Product sheets play an essential role on these sites: 30% of consumers say they have abandoned a cart because of an incomplete product sheet. In this series of articles to learn all the steps to sell […]
5 Tips for Creating Your E-commerce Website
Launching your e-commerce website can be a good idea to boost your sales. Online sales allow you to reach a wider audience, especially geographically, but also to build customer loyalty by offering them greater convenience. This sector is experiencing exponential growth. However, not all e-commerce sites are created equal. Discover the essential tips for a […]
Product recommendations: the complete guide to boosting your e-commerce site
Product recommendations are a powerful marketing tool for increasing your company’s online conversion rate. It’s simple: Amazon implemented it in 1998, and today it generates more than 35% of its revenue (source). Many brands are doing it today, in every sector, and I can only recommend (quite literally) that you join the trend. This is […]
Newsletter: definition and best practices for your emails
An integral part of marketing strategies, email marketing has become essential. The number of emails sent each year continues to increase. It is therefore a channel highly appreciated by contacts, whatever your persona. In B2B as in B2C, these are real strategies to work on. What is it, how can you use it in your […]
The key to successful emailing campaigns in B2C
Sending newsletters is still a widely used way of communicating with your audience. To keep it effective and up to date, you need to know all its secrets and good practices. Creative, useful and trustworthy, emailing is a powerful tool to discover your new products or to work on your image. Let’s see how to […]
Synchronization INES CRM by Efficy and Webmecanik Automation
CRM and marketing automation are two essential tools for contact management. The first is primarily intended for the sales team and the second for the marketing team. However, today these two teams work together to streamline the customer journey. Linking CRM and marketing automation is therefore a logical next step to facilitate exchanges. Between INES […]
Microsoft Dynamics CRM and Webmecanik Automation Synchronization
Using a CRM is essential in your sales strategy. Likewise, a marketing automation solution has its place in your marketing automation strategy. In 2021, the challenge is to combine these two tools to maximize your results. You use Microsoft Dynamics CRM and are looking for marketing automation software? Are you looking for two solutions that […]
Sellsy CRM and Webmecanik Automation Synchronization
To manage your customer relationships, CRM software is the key! It gives you control over your leads by easily managing your contacts and customers, and by sharing emails, calendars, and tasks within the team. At the same time, a marketing automation solution allows you to deliver the right message at the right time to the […]
Zoho CRM and Webmecanik Automation synchronization
Marketing Automation and CRM are two different tools whose goals converge: to collect, store, and use information about contacts (prospects or customers) to ensure a personalized and privileged relationship with them. Zoho is a publisher of affordable software designed to support all types of companies in customer relationship management. Webmecanik is a SaaS based on […]
HubspotCRM and Webmecanik Automation Synchronization
A CRM is customer relationship management software. It is a tool that allows you to centralize all interactions between you and your customers. A marketing automation solution automates repetitive marketing tasks, while allowing you to track and record the behavior and data of your prospects. By linking the two, you ensure continuity for your contacts […]
Everwin CRM and Webmecanik Automation Synchronization
Combining your CRM and your marketing automation solution is a way to have a very powerful and effective marketing and sales tool. Your data is standardized between your sales and marketing departments in complete security. This article on CRM and marketing automation synchronization summarizes the key points of good synchronization. Let’s talk about synchronizing Everwin […]
Pipedrive and Webmecanik Automation synchronization
To make your sales strategy successful, a CRM is an essential tool. A simple-to-use tool, with numerous features that allow you to organize your sales pipeline however you want. With Pipedrive, you adapt your CRM to the way you work by paying only for the features you use. By combining it with Webmecanik Automation, your […]
When to implement a marketing automation strategy?
Marketing automation is a very good asset to increase the performance of your marketing strategy. In order for it to work at its best, you need to find the right time to implement it. Let’s first look at the benefits of marketing automation, before understanding the right time to take this step. Marketing automation: 3 […]
YellowBox CRM and Webmecanik Automation Synchronization
A CRM and a marketing automation solution: these are two tools you are familiar with for managing your contacts. The first is intended for the sales team, the second for the marketing team. Result? The level of information is not always the same for these two teams, which does not make each side’s tasks any […]
Choosing your inbound marketing training
Choosing your inbound marketing training can prove difficult. The field is constantly evolving Inbound marketing is the future (and the present too) Inbound Marketing generates 54% more leads than outbound marketing! But what is it? Come on, let’s define inbound marketing: It is a strategy that consists of bringing the customer to you rather […]
B2B newsletter: what you need to know
Email can be the right channel to reach your B2B prospects. To get good returns, you nevertheless need to respect some rules of the art which is emailing marketing. In this article you will find all the tips and tricks to improve your conversion rates thanks to a flawless emailing strategy! From the recipient data […]
Sugar CRM and Webmecanik Automation Synchronization
Your CRM is an essential tool for your sales team. Your marketing automation software is the equivalent for your marketing team. Linking the two promises better communication between the two departments for explosive results! This is what Webmecanik Automation and SugarCRM SugarCRM, the number 1 customer experience software, prioritizes data security and flexibility for ideal […]
Dynamic content: features and best practices
Because personalisation needs to go always further, new features have appeared for a more advanced dynamic content. I welcomed these latest new features with the aim of optimising my results and engaging my contacts even more. It was simple and quick to set up, so here is my experience. What is dynamic content? Definition Dynamic […]
Mix Learning: the promise of successful marketing training
Are you looking for professional training in marketing? Between FOAD, blended learning, mix learning, MOOC, FOAD , MOOC, are you lost? This choice is not insignificant, so here is a short guide to help you see things more clearly! Blended learning: definition Let’s start with a few definitions. Mix-learning or blended learning : these […]
Marketing automation: the 5 training courses not to miss
Marketing automation training: why train? The benefits of marketing automation training Winbound Webmecanik Academy Visiplus Academy ISM training Orsys training Funding for marketing automation training Choose the training that suits you Marketing automation training: why train? Marketing automation is an inbound marketing practice that makes it possible to better manage your leads in order to […]
Salesforce CRM and Webmecanik Automation synchronization
Combining your CRM and your marketing automation solution is the key to having a powerful tool, consistent and useful data to both marketing and sales teams! This article on CRM and marketing automation synchronization summarizes the key points of a good synchronization. Focus on the Salesforce & Webmecanik alliance. Salesforce is the world leader in […]
Lead magnet: all you need to know about this inbound marketing strategy
The mindset attract – qualify – nurture – retain is at the center of the inbound marketing strategy. Each step must be timed up in order to have an adapted and coherent content. The first step is the most important one because the quality of the following steps depends on it. You must agree that […]
Webmecanik Academy: our marketing automation training program
The Webmecanik Automation Expert training supports you in understanding, getting to grips with, and implementing your marketing automation strategy. Through a program that is both theoretical and practical, Webmecanik offers you a comprehensive, certified training course. Discover the content of this program! A program designed for learners: Definition of inbound marketing & marketing automation To […]
Webmecanik Academy launches the only certified marketing automation training course!
Webmecanik Academy is an innovative ODL method, or Open and Distance Learning. It offers different blended learning paths: virtual classes, in-person classes, quizzes, team challenges… These different formats have been designed and implemented to guarantee fast and enjoyable learning. You will find different inbound marketing training paths. Today, I’d like to introduce you to Webmecanik […]
Win and keep customers with marketing automation !
On the occasion of the online event, Haute-Savoie Digital Day, Sophie Panot has interviewed three of our clients on the implementation of their marketing automation strategy and its effect on customer acquisition and retention. A quick reminder about marketing automation: Marketing automation has two main functions: – To bring data with the behaviour analysis of […]
How to create a B2B marketing action plan?
Establishing a B2B marketing action plan requires several key steps that we will detail in this article. It is an operational document to be shared with all stakeholders involved in this plan. Its purpose is to achieve the objectives set in the strategy by breaking down the different actions to be carried out according to […]
B2B lead generation: is content the weak link?
B2B companies: do you think you are publishing attractive content on your website, professional blog, social networks, newsletter, and through your guides and white papers in particular? However, are you disappointed with the results obtained? Are you getting little traffic, poorly qualified visitors, too many curious people downloading your white paper when you were hoping […]
2020, A CRAZY YEAR
We are very happy to see most of our clients who went through the COVID19 period in a much better position than their direct competitors. Automating the entire customer relationship, before and after sales, enabled them not only to continue being present and active in their market, but also to gain market share from competitors […]
From in-person training to blended learning, how is Webmecanik reinventing marketing automation training?
Training in 2021 has never been so exciting! Our market, that of marketing automation, is seeing its users, players, and innovations explode! All of this in a world undergoing a full digital revolution even before the start of an international health crisis (Covid-19, for anyone who still had doubts) that would impact us all. It […]
How to read marketing email statistics with robot (bot) behavior?
Suspicious open rate? Click-through rate too high to be real? There are many email stats to keep in mind! The statistics for your marketing emails sometimes seem off the mark. This concerns all players (even our fellow global leader Hubspot), and the explanations are not always clear or obvious. An overview of the context and […]
Marketing trend 2021: Looking back at Web Summit!
Once again this year, Webmecanik’s marketing team attended Web Summit, 3 days of rich and inspiring conferences on the major trends of tomorrow. An online edition, focused on the major challenges facing our world—environment, mobility, diversity—and on the evolution of new technologies and their impact on our society. Over 104,000 participants and 1,137 speakers such […]
Email builder & marketing automation: best practices from the Webmecanik email editor
Creating emails is an important step in implementing a marketing automation strategy. In 2020, we introduced you to the new email editor in Webmecanik Automation. So I have now been using it for a few months for my newsletters, and all my sales and marketing communications. I’m sharing my experience and my advice to understand […]
ABM, or how to detect business opportunities in B2B
Account-based marketing is a marketing technique used to support sales in B2B to detect and target key accounts that are interested in your product. The goal? To enable you to contact qualified leads in a personalized way! I’ll explain how I set it up to generate leads for our sales team! Identifying your visitors: the key […]
ABM, or how to detect commercial opportunities in B2B
Account based marketing is a marketing method used in B2B to detect and target key accounts that are interested in your product. The goal? To enable you to contact qualified leads in a personalised way! I’ll explain to you how I have set it up to generate leads for our sales team! Detect commercial opportunities […]
Improving the conversion rate of your forms: I tested progressive profiling
Improving the conversion rate of your forms: I tested progressive profiling As you know, forms are an opportunity to generate qualified leads and learn more about your contacts. Progressive profiling therefore seems to me to be a very useful feature for improving the conversion rate of your forms. By implementing it at Webmecanik, I boosted […]
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