Integrating tools to your marketing automation solution is a great way to adapt the software to your needs. If you have an e-commerce website, it will be advantageous to link your Webmecanik Automation to WooCommerce or another e-commerce platform. On the other hand, if you organize online events, such as webinars, linking Webmecanik Automation to GotoWebinar is a real plus.
GotoWebinar
Goto is a part of Logmein. This company is specialized in technologies for remote work, answering 4 key points. The software is designed to be simple, quick to deploy, secure for your sensitive data, intuitive for effective collaboration and affordable, with the aim of adapting to all budgets and all companies. GotoWebinar is one of their solutions, which promises to turn your virtual events into immersive experiences. With over 50,000 customers, and 2.8 million webinars hosted per year, the platform has stood the test of time. All the features are simple, useful and intuitive, to ensure the success of your webinars!
Webmecanik Automation
Webmecanik Automation is an affordable marketing automation solution, easy and quick to use. Adapted to everyone, the features are developed to make you save time. To do so, the email editor is very intuitive, creating forms is simple, as is the integration of these forms on landing pages, for example. A reactive support and a training platform complete this tool to facilitate its adoption.
GotoWebinar x Webmecanik
The purpose of a webinar is to create contacts, by identifying them, and then to bring them relevant content. The final objective is often to find new prospects, to qualify your leads or to lead them to become customers. To do this, there are two major factors. The first is to make the experience a success. A poor webinar will not lead you to your goal. For this, choose a simple and fluid solution like Gotowebinar. Next, you need to collect information from your contacts and make good use of it. This is where Webmecanik Automation comes in. For more advanced forms, but also to store and segment the database in order to better communicate with them, the link between these two platforms is very beneficial.
Example of application
Following their registration to your webinar, it will be the right time to make them aware of your products. On the other hand, the expectation of a contact who registered but did not come or of an attendee is not the same. We advise you to set up different campaigns to reassure and transform these contacts.
The subscribers can start by receiving a replay of the webinar, or the presentation. If they click on these links, they will be able to join the second campaign, but if they don’t show any interest, you can make them aware of related topics. For those who watch the replay, additional information with engaging CTAs is preferred.
Finally, invite them to your next webinars!
To learn more about this integration, or to set it up, please contact us.
