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Articles, expert advice, and case studies to master inbound marketing and optimize customer relations.
CRM and marketing automation don’t have the same role, but they work far more effectively when they work together. When properly connected, they help you better qualify leads, smooth the handoff between marketing and sales, nurture relationships over time, and maintain a clearer view of each contact’s journey.
In this changing context, what are the consistent KPI’s to monitor? Webmecanik has attended to its first event in Germany last week. The Search Marketing Exposition is a cycle of conferences, attracting world-famous speakers in the field of digital marketing. “Please! Let me know what the last trends are talking about traffic acquisition?” Rand Fishkin […]
Meet us during Digital Week in Quebec How it all started As a member of the dynamic Digital Savoie association (which goes to show that we are not sticklers for borders), Webmecanik was given the pleasant mission of discovering the Quebec market and businesses during Digital Week. This event is organized by the Office Franco-Québécoise […]
Looking back at 2015! It’s the story of a web marketing agency that pivots and positions itself in software publishing. Indeed, 2015 was the year of a few metamorphoses: we changed our name and decided to develop our own marketing automation solution by investing in an open source community: the Automation software was born and […]
Conference at Digital X Outdoor #5 – Data, Strategy & Business Digital Store is at La Turbine on Wednesday, March 23 at 1 p.m.! Do you have stores and an ecommerce site? Are you wondering how to feed your digital marketing with data, gather behavioral information in-store, and synchronize everything? Skiply and Webmecanik are joining forces […]
Expert roundtable on April 8, 2016 in Paris. The digitalization of marketing and sales activities is undeniable. Many questions are arising within company management, with the topic being the integration of a digital strategy at the heart of existing strategies, and even the creation of a Chief Digital Officer to be included in executive committees. […]
“SMX is the best address for topics such as SEO/SEM!” said Vaceslav Klassen (Rohde & Schwarz) after attending to the previous edition of the event. As Webmecanik will be in Munich in two short weeks as an exhibitor for the first time in Germany; this quote gives me an excuse to remind communication agencies the […]
Renault Sport Cars has structured its contact data and improved the efficiency of its relationship marketing with Webmecanik. Born from the merger in 1975 of two subsidiaries of the carmaker Renault, Alpine and Gordini, Renault Sport develops and markets the brand’s sports vehicles. Since February 2016, Renault has reorganized its activities following the brand’s return […]
Looking back at the DCF Lyon conference A great evening organized by the DCF at EM Lyon this Monday evening on the topic of commercial war machines. A very good introduction by Nicolas Woirhaye, author of the book that gave this event its name. His presentation suggested considering marketing and sales from an “analytical” point […]
From Paris to Berlin: culture, digital and conference After a brief stop in the Paris media scene – where I had the chance to meet journalists Stéphane Soumier and Anthony Morel – it was right in the middle of the Berlin film festival (Berlinale 2016) that French Digital Berlin welcomed me to present a promising sector […]
If in 2016 you want to sell more and better, sign up for DCF Rhône-Alpes on Monday, February 29, 2016 How can you become more visible and attractive to prospects who now want to complete 60 to 70% of their buying journey on their own, using the web as their main tool? How can you […]
Requested at the Nouvelles Organisations Meet-Up for the Arcsolu checkout solution On January 18, Jean-Yves Dhenain from Nouvelles Organisations brought together the 5 cloud solutions that will radically change business prospecting for around thirty executives in the fields of IT, retail, and services. Everyone appreciated the short sessions of no more than 15 minutes, with concrete […]
Webmecanik is rolling out its international expansion Webmecanik has chosen Berlin to establish its first international outpost. The digital capital of our main economic partner, which is also the leading European software market (€18 billion in 2014); far ahead of the United Kingdom (13.6), which remains the other priority target of Webmecanik’s export expansion. The […]
More than 900 executives in the worlds of Luxury, Tourism, Fintech, Banking and e-commerce Sophie & Stéphane will be among the 60 European providers who will gather for the No. 1 digital & e-commerce conference in EUROPE. Franck Prime, the organizer, states it clearly: “Web2Business is the Davos of digital & e-commerce in EUROPE!” A […]
(Re)discover the interview with Stéphane Couleaud, CEO of Webmecanik, by Sophie Boutreille, journalist at les ECO des pays de savoies.
What happens on your site can be useful to you! The data from your website is of no use, or rather its only use is to be able to draw information from it. Knowing that you are traveling at 73 km/h is not very useful. First, you need context: “you are in a car“, your […]
“You have to raise funds when you don’t need them” Rediscover the interview with Stéphane Couleaud, CEO of Webmecanik who explains to us when and how to raise funds, and what the keys to a successful fundraising round are. Read the full article
Five innovative cloud software solutions to turn your BtoB prospects into customers On January 28, 2016 at 6:30 PM, I invite you to join me at the Marketing Space of our partner agency 1min30 at 39 Rue de Palestro in Paris. Jean-Yves Dhenain from Les Nouvelles Organisations has brought together 5 cloud solutions for you […]
Rencard du Web Paris, an event for “networking” in the web industry After a first edition organized in October 2015, we are happy to launch a new Paris event. The 2nd Rencard du Web Paris will take place on Thursday, January 28, 2016 at 7:15 p.m. at the coworking space La Cordée Paris Gare de […]
Dear shareholders, dear partners, I wish you all a very happy 2016. I would like to take this opportunity to thank you once again for your investment in Webmecanik’s future and to review 2015 with you, and especially 2016. Regarding 2015 and pending the accounting figures, we are apparently ending the year with €560k invoiced and […]
You asked for it and we created it for you! With myWebmecanik, Open a Marketing Automation account for your client in less than 5 minutes. Manage your clients completely independently. Keep visibility over the progress of your client accounts. Use our easy-to-learn interface specially designed for you. A real partner program to support agencies Also benefit […]
The Inbound Marketing agency 1min30 is filling its purse. To each their own specialty! The agency 1min30, known for its inbound marketing consulting services, regularly publishes highly relevant content on web marketing, whether it is topical or premium content (white paper, guide, video tutorial). The logical next step was to get support in showcasing all […]
Webmecanik (formerly Eureos; CEO: Stéphane Couleaud; Annecy; 2014 revenue: €415K with 11 employees) has just raised €300K from local investors such as Savoie Mont Blanc Angels, Alpes Léman Transition, Haute-Savoie Demain. This is supplemented by an additional €200K in funding from Bpifrance. This transaction will allow it to accelerate its development by expanding its workforce, […]
The French startup ecosystem raised nearly 327 million euros this week, and once again we are very proud to be part of it! Read the full article
You use a CRM such as Salesforce, SugarCRM, Zoho CRM, InesCRM, SAP, Microsoft Dynamics, etc… and you’re wondering whether you should connect it to your future acquisition, a marketing automation software solution? Here are the TOP 3 reasons why data synchronization with your CRM is strongly recommended. TOP 3 fails in CRM <-> Marketing automation sync. […]
“Marketing automation and tourism: What if we stopped getting robbed by the giants of the web?” at the Tourism Professional Meeting 2015 at HES-So in Sierre on December 4, 2015 On Friday, December 4 in Sierres, Switzerland, around 300 tourism professionals came to Tpm2015 at the School of Management and Tourism for a full day […]
The French web raised 86.5 million euros in November 2015 and we are proud to be part of it! The Web services sector collected 43.5% of the total amount thanks to eight operations (37.6 million euros raised). For once, it is the connected devices sector that comes next thanks to Netatmo with four operations and 33.25 million euros […]
Webmecanik’s solution gives consulting agencies the power to decide what rate to apply to their clients to automate multi-channel customer relationships and measure results. Paris-Annecy le 24 Novembre 2015 Webmecanik, Marketing Automation software editor, is launching a solution designed for consulting agencies that is 2 to 5 times cheaper than equivalent solutions. The […]
Le Vertone’s Green Paper on inbound marketing has just been published. I was happy to participate in an interview with some of the market’s most important editors such as Oracle, Hubspot, and Marketo, as well as our friends from Zuma, 1min30, Aressy, Pim-Bim, Les Navigateurs ou Plezi. A summary of the state of B2B inbound […]
The French publisher Eureos is changing its name to Webmecanik and has just raised 500,000 euros to strengthen its presence in the “marketing automation” market through its partner agencies. Initially specialized in Web marketing solutions, the French company Eureos, created in 2006 and acquired in 2013 by Stéphane Couleaud, is changing its name and becoming […]
Annecy, November 17, 2015: Eureos, the Annecy-based small business specializing in web marketing solutions, is becoming Webmecanik and is completing its transition toward publishing Marketing Automation software. To accelerate its development and growth, it has finalized financing of 500,000 euros (300,000 euros in equity investment and 200,000 euros in additional loans). FROM EUREOS […]
We are pleased to announce the launch of a new Marketing Automation license format, the most accessible on the market! So you can get started now. You want to get started with Marketing Automation, you are a young company or a start-up, you do not yet have a sufficient database to start with a standard […]
This year marks Eureos’ 9th anniversary. We have a lot to celebrate and we have two announcements to make. But let’s start with a look back over the road we’ve travelled. Our story The company was founded in 2006 by Jérôme and Jean-Marc whose project was to put industrial companies in contact with one another […]
Your website generates traffic. Do you know how many visitors you convert into customers? I can tell you there is a high chance that you do not exceed a 1% conversion rate. If you are good, you will get to something like 2%, and if you are well supported, you may get close to 3%. […]
Webmecanik at Marketing Tuesday at the 1min30 agency on November 3, 2015 at 6:30 p.m. The inbound marketing agency 1min30, partner of Webmecanik, invites Stéphane Couleaud to present Marketing Automation, a technique that enhances the brand strategy and content of companies wishing to convert their prospects into customers. By maintaining an optimized and automated relationship with the […]
Sales teams often handle multiple accounts and tasks every day, and reminders and notifications are essential to manage them. Marketing automation, more than ever, must send alerts! Because marketing automation makes it possible to reduce the number of ignored prospects from 80% to 25%*, it would be a shame not to be informed so you […]
There is an approach in lead generation strategies that consists of setting up a scale of “lead stages,” the steps our leads will go through. I am often asked the question “What exactly does that involve? But why do it?“. Here I will provide a few elements of an answer. Essential for measuring ROI If […]
I sometimes hear that Marketing Automation is a tool suited to B2C. To answer these questions or sometimes assertions, it is true that Marketing Automation adapts very well to situations where a company, an industrial business, or an e-commerce site for example has a consumer as its customer. You will find an example of use […]
The identification and tracking of your visitors with Webmecanik Give yourself the ability to record every action of your visitors. And benefit from a fine level of granularity for each individual. Please note: any visitor visiting your site will be associated with an IP address and a cookie of their own. As long as they […]
Emails, the heart of marketing automation, deserve a high-flying email editor! Obviously, our email editor is mobile-responsive, it has email templates and works with drag & drop to easily build magnificent emails in just a few minutes… And that’s not all. An overview of all the features of our Webmecanik email editor : Provision of pre-designed […]
I hear more and more people asking me how MailChimp manages to offer a solution called Automation (and not Marketing Automation) that is so inexpensive compared with our Marketing Automation software such as Webmecanik. Let’s take the time to compare the tools Yes, because it’s all well and good to want to compare prices, but […]
Today is a day like any other. I open my PC & dive into my AdWords campaigns, review my current projects and deal with urgent matters. I get as much done as possible because this afternoon I am about to have a new experience that will take me back to my student days: I will […]
Some Marketing Automation tools allow you to implement a “Progressive Profiling,” or progressive profiling feature on your forms. Pro… what?! Progressive profiling: what is it? Progressive Profiling adds intelligence to the forms on your web pages. Indeed, this enables the dynamic display of the form according to the data that is already stored in your […]
Many of you ask us “can Webmecanik process internet users’ data on social media?”. It’s an excellent question because, as we all know today, social media is a source of valuable information for generating leads. Social media and Marketing Automation I am therefore pleased to answer YES! From the end of 2015, Webmecanik will integrate […]
Originally from a small village in the Bargy range, I am a snowboard enthusiast. I should logically have ended up as a ski patroller at a resort, the job all little girls dream of in Haute-Savoie. But that ambition quickly crashed against the relentless cliffs of the harsh reality of life: in the end, I […]
What is Lundeek? Added to the Larousse last month, it is a contraction of Monday and Geek: the meetup is on Monday and we talk web marketing and Geek stuff! Who can take part in Lundeek? You’ll find all kinds of profiles: salespeople, marketers, analytics specialists, graphic designers, geeks (the real ones, straight out of […]
Discover everything you need to know to get off to a great start with marketing automation thanks to this practical guide.
Agencies, discover the guide to choosing the right Marketing Automation software ! The Guide “Choosing the right Marketing Automation software for your agency” supports you by giving you the 7 keys to making the right choice. What are your clients’ objectives and how can Marketing Automation help achieve them? Which features for which need? How much do […]
It has already been a month since I started the Open Company experience at Webmecanik ! Having arrived on a Monday at lunchtime at Margaux’s invitation, I can now look back on this month integrated into the Webmecanik team. What stands out? So many things! But especially meeting competent, open-minded people with strong human values; sharing […]
At Eureos, it happens more and more often that we receive inbound calls for Webmecanik. After 2 years of pivoting like crazy to finally distill the right offering with the right business model, it’s a bit like when Indiana Jones discovers the Holy Grail. A kind of apotheosis. And yet, everything starts here. In particular […]
Webmecanik is very pleased to be invited by the Inbound Marketing France federation to its event, Inbound Marketing Day 2015, which will take place at the CNIT in Paris La Défense. Thanks to Philippa from the agency specializing in Inbound Marketing Zuma Paris for the invitation! A day dedicated to Inbound Marketing On June 16, […]
On April 21 and 22, we took part in the third edition of the ECOM trade show in Geneva. The Net Design agency, a Gold sponsor of the event, invited us to share its magnificent stand—or rather, its splendid private beach. We wanted to make the most of the event, which brings together the cream of […]
Webmecanik supports you at every stage of the sales funnel—from first interaction to conversion—to transform your data into a powerful growth engine.
