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MailChimp vs. Webmecanik
I hear more and more people asking me how MailChimp manages to offer a solution called Automation (and not Marketing Automation) that is so inexpensive compared with our Marketing Automation software such as Webmecanik. Let’s take the time to compare the tools Yes, because it’s all well and good to want to compare prices, but […]
Experience sharing: Being on the Jury at IPAC!
Today is a day like any other. I open my PC & dive into my AdWords campaigns, review my current projects and deal with urgent matters. I get as much done as possible because this afternoon I am about to have a new experience that will take me back to my student days: I will […]
Progressive profiling, or the smart form
Some Marketing Automation tools allow you to implement a “Progressive Profiling,” or progressive profiling feature on your forms. Pro… what?! Progressive profiling: what is it? Progressive Profiling adds intelligence to the forms on your web pages. Indeed, this enables the dynamic display of the form according to the data that is already stored in your […]
New: social media, a new data source
Many of you ask us “can Webmecanik process internet users’ data on social media?”. It’s an excellent question because, as we all know today, social media is a source of valuable information for generating leads. Social media and Marketing Automation I am therefore pleased to answer YES! From the end of 2015, Webmecanik will integrate […]
Today I work in web…
Originally from a small village in the Bargy range, I am a snowboard enthusiast. I should logically have ended up as a ski patroller at a resort, the job all little girls dream of in Haute-Savoie. But that ambition quickly crashed against the relentless cliffs of the harsh reality of life: in the end, I […]
LUNDEEK at Webmecanik #OpenCompany
What is Lundeek? Added to the Larousse last month, it is a contraction of Monday and Geek: the meetup is on Monday and we talk web marketing and Geek stuff! Who can take part in Lundeek? You’ll find all kinds of profiles: salespeople, marketers, analytics specialists, graphic designers, geeks (the real ones, straight out of […]
How to get started with Marketing Automation?
Discover everything you need to know to get off to a great start with marketing automation thanks to this practical guide.
Marketing Automation Agency – Choosing software
Agencies, discover the guide to choosing the right Marketing Automation software ! The Guide “Choosing the right Marketing Automation software for your agency” supports you by giving you the 7 keys to making the right choice. What are your clients’ objectives and how can Marketing Automation help achieve them? Which features for which need? How much do […]
The 5 reasons to bring (all) our employees to a trade show
On April 21 and 22, we took part in the third edition of the ECOM trade show in Geneva. The Net Design agency, a Gold sponsor of the event, invited us to share its magnificent stand—or rather, its splendid private beach. We wanted to make the most of the event, which brings together the cream of […]
Webinar: the first on Marketing Automation with Norman!
Following the enthusiasm for the Webmecanik Marketing Automation software, I need to put in place a few mechanisms and automations so I can share the information with more people. Let’s share a Webinar I therefore decided to set up Webinars presenting the benefits and value of implementing Marketing Automation mechanisms and a strategy. Does that […]
New: The Email Spam Tester
I am pleased to inform you that we have launched a new feature in the responsive drag & drop email editor of your Webmecanik Marketing Automation software. You can also learn more about Newsletter: the metrics you need to know. Email spam? With a single click, you can have your email evaluated. The verdict is […]
Benchmark of Marketing Automation Software
You know it, Marketing Automation solutions are numerous. Indeed, whether more or less recent, there are many players. Between the giants of the CRM world (Eloqua by Oracle, Pardot or former Exact Target by SalesForce) and Marketing Automation specialists such as Hubspot and Marketo, there are also other specialists. And I have the great pleasure […]
Marketing Automation Software Benchmark
As you know, there are many Marketing Automation solutions. Indeed, whether more or less recent, there are many players. Between the giants of the CRM world (Eloqua by Oracle, Pardot or former Exact Target by SalesForce) and Marketing Automation specialists such as Hubspot and Marketo, there are also other specialists. And I had the great […]
Make Life Easier for Yourself: The 5 Emails to Automate
I’m convinced you’ll agree with me if I told you that we all spend too much time with our emails. Especially manually responding to messages from our prospects and customers. It only takes 2 minutes! After all, we tell ourselves “it only takes two minutes!” Again and again, the minutes add up… and the result […]
Converting visitors into leads: the 10 best practices
We had the opportunity to publish an article on the Axenet blog last Sunday on the topic “Converting visitors into leads: the 10 best practices”, thank you Sylvain for your welcome! Here is the summary of the article in which we offer you 10 non-exhaustive best practices to convert your visitors into leads as effectively […]
Partnership: Paprika Annecy
Webmecanik is proud to count the Paprika Annecy communication agency among its partners. Our meeting We met Frédéric and Patrick, partners at Paprika. After a few exchanges, we quickly understood that we shared common values. Namely honesty, commitment and good humor. In the midst of all this, our professions converge… Paprika & Webmecanik A communication […]
Join us on June 20, 2014 in Paris – LEAD GENERATION: what’s changing in 2014?
Program Registration SAVE THE DATE FREE Breakfast Conference Friday, June 20 from 8 AM to 11 AM at Palace Elysée 20 rue Quentin Bauchart Paris 8th arrondissement —————– LEAD GENERATION: what’s changing in 2014? 4 innovative approaches and tools to identify more qualified opportunities Come discover, before all your competitors, marketing market trends as […]
Optimizing the performance of your AdWords campaigns: exclusion and targeting
Targeting: the key to a campaign’s profitability As we have already mentioned throughout this blog: one of the keys to a successful AdWords campaign (that is to say, with a solid ROI) is the manager’s ability to target the most profitable groups of visitors. This is achieved largely through the analysis of the performance of […]
[Je dis Web] Improving conversions: continuation of Daniel Rivalin’s interview
Below is the article published on Chambé-Carnet – Thanks to Sandrine for this interview! Original article here Let’s continue our interview about the conference “ Je Dis Web ” which will be hosted by Daniel Rivalin on June 12. Hello Daniel. If you want to discover the methods and tools of Marketing Automation, where should you start? […]
to better meet market expectations, track your internal search queries with Analytics!
The best traffic on a website is the traffic you already have. When you know how much effort it takes to attract qualified visitors to an online store, the least you can do is make the most of the information they leave behind. Of course, everyone knows the age-old bounce rates, average visit duration, and […]
I’m drowning in quote requests, stop everything!
Usually, when a client does not renew a contract with a provider, it means something is wrong. But there are exceptions. Proof of this is this email received by one of our industrial clients: “For the time being, we would like to temporarily stop this GOOGLE campaign because the results are indeed good and we […]
let’s state the obvious for christmas
I received for Christmas a book on new entrepreneurial practices. I won’t name the authors so as not to drag them out of the legitimate anonymity in which they remain. More professors theorizing about business, entrepreneurship, and entrepreneurs, without ever having dipped so much as a toe into business. Among the major discoveries in this […]
scientific website: the example of phinc
We keep repeating it throughout the blog: today, building a website is easy. What is less easy is knowing what to put in it in order to generate business, rather than simply flattering the ego of the company’s communications manager. As a reminder, the safest methodology for achieving this goal is to properly prepare the […]
should you put music on your website?
I quite often come across clients who have a website that automatically plays music. When I advise them to disable this feature, I come across as a killjoy: “But it’s nice!”, “It’s cool music”, “But why, we’ve already paid for this feature”… Here are 3 good reasons not to do that: Music is intrusive Like PopUps, it […]
the miracle-working interns of generation y
In this line of web work, there are a few perennial topics that come back at regular intervals. Among them is the subject of interns. Indeed, for many companies still, the Internet and new technologies are children’s toys. So who can work miracles in this field for next to nothing: the young people of Generation Y (you […]
the qr code, a bridge between point-of-sale advertising and the web
Reassure your customers at the point of sale Click on the image before scanning it Imagine a customer arriving at a point of sale, at a specialist retailer. They discover your product there, but they do not know your brand. On the web, this person would tend to look for more information: company website, reviews […]
the first factor of success is the client
You only do good work with intelligent clients. That’s the observation I made last week, when Nathalie, a client, called me to thank me for the work accomplished and the results achieved. Getting to the point The intelligent client gets to the point. They are interested first and foremost in results and keep value judgments […]
website in a box
I recently had the opportunity to speak with a manager from one of the largest communications companies in the world. They recently created a web subsidiary, the merits of which he was praising to me. The principle: volume. With resources suited to their ambitions, that is to say a call center of several dozen people, […]
the schools of web creation
The new year is often an opportunity to take stock. For 2011, we chose to review the state of Web creation by focusing on the players in this market. Indeed, unlike most other fields, web creation can be approached by professionals with very different backgrounds and perspectives. Which school does your Web partner belong to? […]
plone versus drupal, worpress and joomla
The 2010 version of the Idealware report has just been released. This document compares the 4 CMSs most used in the NGO world: Plone, Drupal, WordPress and Joomla. The summary of the comparison is as follows: Summary of the Idealware comparison between Plone, Drupal, WordPress and Joomla Plone ranks among the best in essential aspects […]
the 4 steps of the sales process on the web
New technologies have evolved faster than the way companies use them. In barely 10 years, everything has completely changed: it is no longer enough, as in the past, to entrust the creation of your website to the neighborhood IT intern to feel like you exist on the Internet. Here are four key steps to successfully develop […]
8 winning tips for creating a successful bling-bling website
If you still don’t own a Rolex and you’re over 50, you can still make up for it online by creating a “bling-bling” showcase website for your company. This choice will undoubtedly and cheaply earn the admiration of your loved ones and the recognition of your peers. Here are a few simple tips to dazzle […]
the new plone has arrived
Eureos is not an IT company. On the web as elsewhere, doing business development is above all about understanding your market, finding or reconnecting with your customers, and closing sales. For the rest (the technical implementation of websites and extranets), there is Plone: Plone is the content management system (CMS) that allows us to spend 80% […]
enterprise web 2.0: the benefits of the crisis
In 2006, when Jean-Marc and I launched our ideas for enterprise “Web 2.0,” business platforms and collaborative sites to boost SME activity, we primarily targeted public institutions whose mission was precisely to stimulate economic activity: CCIs, research support organizations, clusters, professional associations. Somewhat naive and idealistic, at the time we were even ready to work […]
build a knowledge base with a Eureos collaborative platform
We saw earlier that Eureos collaborative or industry-specific platforms allow companies to be more present and more visible on the Internet. Let us now see how these platforms are also perfectly suited to building a knowledge base on a given profession or issue. Whether you are the coordinator of a customs club or a cluster […]
is the inter-company collaborative platform a utopia?
For several years now, we have been witnessing the emergence of the collaborative platform concept almost everywhere. This tool is an IT solution that makes it possible to realize an old fantasy of the business world: collaborative work. There is, however, a real gap between IT specialists and users: while the former know how to […]
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