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The Webmecanik Blog
Articles, expert advice, and case studies to master inbound marketing and optimize customer relations.
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Invest in customer relationships
The harsh laws of the social web The Internet is now the primary point of contact between a company and its customers. Whether buying a kitchen or finding a service provider, consumers and professionals alike start by searching Google and then go to the sites that match their search. Most of them display attractive storefronts […]
Your coffee machine generates business! #1mail1café
Save the date for High5 #2 In this article, discover how to turn your coffee machine into a machine for generating customer relationships and therefore business. To learn more, sign up for our conference on this topic at High5 organized by Digital Savoie on Tuesday, May 19 at 6 p.m. at Savoie Hexapole (Méry). You underestimate […]
Grow your web agency with AutomationDay!
Event #AutomationDay @ ParisLast March 31, more than 50 digital marketing specialists braved the general strike and the rain to gather for an event by Webmecanik: #AutomationDay
Our crush @ the digital week
Webmecanik was present at the digital week in Quebec from April 4 to 9, 2016 The Web world made headlines this month! Cited as the biggest event dedicated to digital technology in North America, Web in Quebec brought together more than 350 passionate French players who mixed with the Quebec ecosystem. Between parallel meetings to […]
A new Automation feature: ABM
If in your sector too, a big deal can start with an online visit, then we suggest you be informed about it. Who came to my site? an IP address… But what else? The IP address of a prospect – a major account – we have its name… Does it visit often? Three times last […]
SMX München 2016 – online visibility is driven by the user experience
In this changing context, what are the consistent KPI’s to monitor? Webmecanik has attended to its first event in Germany last week. The Search Marketing Exposition is a cycle of conferences, attracting world-famous speakers in the field of digital marketing. “Please! Let me know what the last trends are talking about traffic acquisition?” Rand Fishkin […]
Webmecanik @ conquering the other side of the Atlantic
Meet us during Digital Week in Quebec How it all started As a member of the dynamic Digital Savoie association (which goes to show that we are not sticklers for borders), Webmecanik was given the pleasant mission of discovering the Quebec market and businesses during Digital Week. This event is organized by the Office Franco-Québécoise […]
Webmecanik is featured in Intermédia!
Looking back at 2015! It’s the story of a web marketing agency that pivots and positions itself in software publishing. Indeed, 2015 was the year of a few metamorphoses: we changed our name and decided to develop our own marketing automation solution by investing in an open source community: the Automation software was born and […]
Connected Objects and Marketing Automation, the Digital Store Solution
Conference at Digital X Outdoor #5 – Data, Strategy & Business Digital Store is at La Turbine on Wednesday, March 23 at 1 p.m.! Do you have stores and an ecommerce site? Are you wondering how to feed your digital marketing with data, gather behavioral information in-store, and synchronize everything? Skiply and Webmecanik are joining forces […]
The digital transformation of sales and marketing practices
Expert roundtable on April 8, 2016 in Paris. The digitalization of marketing and sales activities is undeniable. Many questions are arising within company management, with the topic being the integration of a digital strategy at the heart of existing strategies, and even the creation of a Chief Digital Officer to be included in executive committees. […]
Meet Webmecanik @SMX Munich 2016!
“SMX is the best address for topics such as SEO/SEM!” said Vaceslav Klassen (Rohde & Schwarz) after attending to the previous edition of the event. As Webmecanik will be in Munich in two short weeks as an exhibitor for the first time in Germany; this quote gives me an excuse to remind communication agencies the […]
Renault Sport Cars optimizes its digital marketing
Renault Sport Cars has structured its contact data and improved the efficiency of its relationship marketing with Webmecanik. Born from the merger in 1975 of two subsidiaries of the carmaker Renault, Alpine and Gordini, Renault Sport develops and markets the brand’s sports vehicles. Since February 2016, Renault has reorganized its activities following the brand’s return […]
Get support from experts!
Looking back at the DCF Lyon conference A great evening organized by the DCF at EM Lyon this Monday evening on the topic of commercial war machines. A very good introduction by Nicolas Woirhaye, author of the book that gave this event its name. His presentation suggested considering marketing and sales from an “analytical” point […]
Webmecanik, automation made in Europe !
From Paris to Berlin: culture, digital and conference After a brief stop in the Paris media scene – where I had the chance to meet journalists Stéphane Soumier and Anthony Morel – it was right in the middle of the Berlin film festival (Berlinale 2016) that French Digital Berlin welcomed me to present a promising sector […]
The new sales war machines at DCF Lyon
If in 2016 you want to sell more and better, sign up for DCF Rhône-Alpes on Monday, February 29, 2016 How can you become more visible and attractive to prospects who now want to complete 60 to 70% of their buying journey on their own, using the web as their main tool? How can you […]
Webmecanik Automation is available in Chinese 超!
Requested at the Nouvelles Organisations Meet-Up for the Arcsolu checkout solution On January 18, Jean-Yves Dhenain from Nouvelles Organisations brought together the 5 cloud solutions that will radically change business prospecting for around thirty executives in the fields of IT, retail, and services. Everyone appreciated the short sessions of no more than 15 minutes, with concrete […]
French-made Marketing Automation lands in Berlin
Webmecanik is rolling out its international expansion Webmecanik has chosen Berlin to establish its first international outpost. The digital capital of our main economic partner, which is also the leading European software market (€18 billion in 2014); far ahead of the United Kingdom (13.6), which remains the other priority target of Webmecanik’s export expansion. The […]
Web2Business: meeting digital leaders
More than 900 executives in the worlds of Luxury, Tourism, Fintech, Banking and e-commerce Sophie & Stéphane will be among the 60 European providers who will gather for the No. 1 digital & e-commerce conference in EUROPE. Franck Prime, the organizer, states it clearly: “Web2Business is the Davos of digital & e-commerce in EUROPE!” A […]
Webmecanik industrializes customer relations | les ECO des pays de savoies
(Re)discover the interview with Stéphane Couleaud, CEO of Webmecanik, by Sophie Boutreille, journalist at les ECO des pays de savoies.
Data, information, KPI: How to make a (good) decision at the right time?
What happens on your site can be useful to you! The data from your website is of no use, or rather its only use is to be able to draw information from it. Knowing that you are traveling at 73 km/h is not very useful. First, you need context: “you are in a car“, your […]
Turning your fundraising into a communication tool? | My-business-plan
“You have to raise funds when you don’t need them” Rediscover the interview with Stéphane Couleaud, CEO of Webmecanik who explains to us when and how to raise funds, and what the keys to a successful fundraising round are. Read the full article
Les Nouvelles Organisations Conference: Thursday, January 28 in Paris
Five innovative cloud software solutions to turn your BtoB prospects into customers On January 28, 2016 at 6:30 PM, I invite you to join me at the Marketing Space of our partner agency 1min30 at 39 Rue de Palestro in Paris. Jean-Yves Dhenain from Les Nouvelles Organisations has brought together 5 cloud solutions for you […]
Rencard du Web expands to the capital
Rencard du Web Paris, an event for “networking” in the web industry After a first edition organized in October 2015, we are happy to launch a new Paris event. The 2nd Rencard du Web Paris will take place on Thursday, January 28, 2016 at 7:15 p.m. at the coworking space La Cordée Paris Gare de […]
Letter to shareholders – January
Dear shareholders, dear partners, I wish you all a very happy 2016. I would like to take this opportunity to thank you once again for your investment in Webmecanik’s future and to review 2015 with you, and especially 2016. Regarding 2015 and pending the accounting figures, we are apparently ending the year with €560k invoiced and […]
Launch of myWebmecanik, the management interface for agencies!
You asked for it and we created it for you! With myWebmecanik, Open a Marketing Automation account for your client in less than 5 minutes. Manage your clients completely independently. Keep visibility over the progress of your client accounts. Use our easy-to-learn interface specially designed for you. A real partner program to support agencies Also benefit […]
We’re featured in CB News!
The Inbound Marketing agency 1min30 is filling its purse. To each their own specialty! The agency 1min30, known for its inbound marketing consulting services, regularly publishes highly relevant content on web marketing, whether it is topical or premium content (white paper, guide, video tutorial). The logical next step was to get support in showcasing all […]
Webmecanik closes a €500k funding round – Info Economique
Webmecanik (formerly Eureos; CEO: Stéphane Couleaud; Annecy; 2014 revenue: €415K with 11 employees) has just raised €300K from local investors such as Savoie Mont Blanc Angels, Alpes Léman Transition, Haute-Savoie Demain. This is supplemented by an additional €200K in funding from Bpifrance. This transaction will allow it to accelerate its development by expanding its workforce, […]
We’re featured in Maddyness
The French startup ecosystem raised nearly 327 million euros this week, and once again we are very proud to be part of it! Read the full article
The TOP 3 marketing automation fails caused by the CRM
You use a CRM such as Salesforce, SugarCRM, Zoho CRM, InesCRM, SAP, Microsoft Dynamics, etc… and you’re wondering whether you should connect it to your future acquisition, a marketing automation software solution? Here are the TOP 3 reasons why data synchronization with your CRM is strongly recommended. TOP 3 fails in CRM <-> Marketing automation sync. […]
Tpm2015 – Marketing automation and tourism
“Marketing automation and tourism: What if we stopped getting robbed by the giants of the web?” at the Tourism Professional Meeting 2015 at HES-So in Sierre on December 4, 2015 On Friday, December 4 in Sierres, Switzerland, around 300 tourism professionals came to Tpm2015 at the School of Management and Tourism for a full day […]
Our fundraising is featured in Journal du Net
The French web raised 86.5 million euros in November 2015 and we are proud to be part of it! The Web services sector collected 43.5% of the total amount thanks to eight operations (37.6 million euros raised). For once, it is the connected devices sector that comes next thanks to Netatmo with four operations and 33.25 million euros […]
Webmecanik is launching its Marketing Automation solution dedicated to consulting agencies.
Webmecanik’s solution gives consulting agencies the power to decide what rate to apply to their clients to automate multi-channel customer relationships and measure results. Paris-Annecy le 24 Novembre 2015 Webmecanik, Marketing Automation software editor, is launching a solution designed for consulting agencies that is 2 to 5 times cheaper than equivalent solutions. The […]
Inbound marketing represents the revival of B2B marketing
Le Vertone’s Green Paper on inbound marketing has just been published. I was happy to participate in an interview with some of the market’s most important editors such as Oracle, Hubspot, and Marketo, as well as our friends from Zuma, 1min30, Aressy, Pim-Bim, Les Navigateurs ou Plezi. A summary of the state of B2B inbound […]
Webmecanik strengthens its position in the Marketing Automation sector | IT Espresso
The French publisher Eureos is changing its name to Webmecanik and has just raised 500,000 euros to strengthen its presence in the “marketing automation” market through its partner agencies. Initially specialized in Web marketing solutions, the French company Eureos, created in 2006 and acquired in 2013 by Stéphane Couleaud, is changing its name and becoming […]
Press Release: Eureos changes its name and raises €500K
Annecy, November 17, 2015: Eureos, the Annecy-based small business specializing in web marketing solutions, is becoming Webmecanik and is completing its transition toward publishing Marketing Automation software. To accelerate its development and growth, it has finalized financing of 500,000 euros (300,000 euros in equity investment and 200,000 euros in additional loans). FROM EUREOS […]
The first marketing automation license for €1,000!
We are pleased to announce the launch of a new Marketing Automation license format, the most accessible on the market! So you can get started now. You want to get started with Marketing Automation, you are a young company or a start-up, you do not yet have a sufficient database to start with a standard […]
The cycle of life continues
This year marks Eureos’ 9th anniversary. We have a lot to celebrate and we have two announcements to make. But let’s start with a look back over the road we’ve travelled. Our story The company was founded in 2006 by Jérôme and Jean-Marc whose project was to put industrial companies in contact with one another […]
8 tips to leverage visitors who do not convert on your websites
Your website generates traffic. Do you know how many visitors you convert into customers? I can tell you there is a high chance that you do not exceed a 1% conversion rate. If you are good, you will get to something like 2%, and if you are well supported, you may get close to 3%. […]
Marketing Tuesday at 1min30
Webmecanik at Marketing Tuesday at the 1min30 agency on November 3, 2015 at 6:30 p.m. The inbound marketing agency 1min30, partner of Webmecanik, invites Stéphane Couleaud to present Marketing Automation, a technique that enhances the brand strategy and content of companies wishing to convert their prospects into customers. By maintaining an optimized and automated relationship with the […]
The value of sales alerts
Sales teams often handle multiple accounts and tasks every day, and reminders and notifications are essential to manage them. Marketing automation, more than ever, must send alerts! Because marketing automation makes it possible to reduce the number of ignored prospects from 80% to 25%*, it would be a shame not to be informed so you […]
Lead Stage? A First Approach…
There is an approach in lead generation strategies that consists of setting up a scale of “lead stages,” the steps our leads will go through. I am often asked the question “What exactly does that involve? But why do it?“. Here I will provide a few elements of an answer. Essential for measuring ROI If […]
B2B Marketing Automation
I sometimes hear that Marketing Automation is a tool suited to B2C. To answer these questions or sometimes assertions, it is true that Marketing Automation adapts very well to situations where a company, an industrial business, or an e-commerce site for example has a consumer as its customer. You will find an example of use […]
Identification and tracking of your visitors
The identification and tracking of your visitors with Webmecanik Give yourself the ability to record every action of your visitors. And benefit from a fine level of granularity for each individual. Please note: any visitor visiting your site will be associated with an IP address and a cookie of their own. As long as they […]
The drag & drop email editor
Emails, the heart of marketing automation, deserve a high-flying email editor! Obviously, our email editor is mobile-responsive, it has email templates and works with drag & drop to easily build magnificent emails in just a few minutes… And that’s not all. An overview of all the features of our Webmecanik email editor : Provision of pre-designed […]
MailChimp vs. Webmecanik
I hear more and more people asking me how MailChimp manages to offer a solution called Automation (and not Marketing Automation) that is so inexpensive compared with our Marketing Automation software such as Webmecanik. Let’s take the time to compare the tools Yes, because it’s all well and good to want to compare prices, but […]
Experience sharing: Being on the Jury at IPAC!
Today is a day like any other. I open my PC & dive into my AdWords campaigns, review my current projects and deal with urgent matters. I get as much done as possible because this afternoon I am about to have a new experience that will take me back to my student days: I will […]
Progressive profiling, or the smart form
Some Marketing Automation tools allow you to implement a “Progressive Profiling,” or progressive profiling feature on your forms. Pro… what?! Progressive profiling: what is it? Progressive Profiling adds intelligence to the forms on your web pages. Indeed, this enables the dynamic display of the form according to the data that is already stored in your […]
New: social media, a new data source
Many of you ask us “can Webmecanik process internet users’ data on social media?”. It’s an excellent question because, as we all know today, social media is a source of valuable information for generating leads. Social media and Marketing Automation I am therefore pleased to answer YES! From the end of 2015, Webmecanik will integrate […]
Today I work in web…
Originally from a small village in the Bargy range, I am a snowboard enthusiast. I should logically have ended up as a ski patroller at a resort, the job all little girls dream of in Haute-Savoie. But that ambition quickly crashed against the relentless cliffs of the harsh reality of life: in the end, I […]
LUNDEEK at Webmecanik #OpenCompany
What is Lundeek? Added to the Larousse last month, it is a contraction of Monday and Geek: the meetup is on Monday and we talk web marketing and Geek stuff! Who can take part in Lundeek? You’ll find all kinds of profiles: salespeople, marketers, analytics specialists, graphic designers, geeks (the real ones, straight out of […]
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