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[Masterclass] From prospect to loyal customer: the automation scenarios that accelerate your growth in the age of AI.
In short : in a context where prospects’ attention has become the rarest resource, discover how to orchestrate intelligent, high-performing sales journeys. Thanks to the lessons learned shared at the Intelligence Marketing Day 2026 by Sophie Panot (CEO of Webmecanik) and Hervé Schluraff (Magnetic Way), explore concrete AI-enhanced automation scenarios to boost your acquisition and […]
Summary of Web Summit 2023: a convergence of innovations and Artificial Intelligence
A Web Summit in the age of AI From November 13 to 16, Lisbon became the epicenter of the tech and web world with Web Summit 2023, attracting more than 70,000 participants from 153 countries. This summit featured an eclectic mix of speakers, ranging from Jimmy Wales, founder of Wikipedia, to Kuo Zhang, president of […]
How Marketing Automation enables large enterprises like SFR Business to perform
From targeting issues to automation scenarios, including the creation of materials, Olivia Luneau – Head of Digital Marketing at SFR Business – shared her experience with us in a Masterclass. This Masterclass took place during the 6th edition of Inbound Marketing France in Rennes. Olivia, can you describe the main missions of Digital Marketing at […]
Webinar recap: how to use Marketing Automation to boost your webinars on Livestorm?
When it comes to engagement and customer loyalty, webinars have become essential tools for starting a dialogue and sharing information about your products or your brand on a large scale. Because creating these online events can be challenging, Sophie Panot, Marketing Director at Webmecanik and Pauline Murat, Senior Partnership at Livestorm share their best tips […]
Looking back at IMF 2023 conferences: what to remember
On June 13, 2023, for its sixth edition, the IMF 2023 (Inbound Marketing France) event brought together digital marketing experts to discuss the challenges and opportunities related to the evolution of digital advertising, customer experience, and the integration of AI into CRM strategies. Stéphane Couleaud, CEO of Webmecanik, for his part shared the stage with […]
Marketing Automation for Large Enterprises: The 5 Pillars of Success
From data security issues to automation and nurturing scenarios, Olivia Luneau – Digital Marketing Manager at SFR Business – shared her experience with us during a Masterclass. This Masterclass took place during the 6th edition of Inbound Marketing France in Rennes. Olivia, can you describe the main responsibilities of Digital Marketing at SFR Business? SFR […]


