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[Masterclass] From prospect to loyal customer: the automation scenarios that accelerate your growth in the age of AI.
In short : in a context where prospects’ attention has become the rarest resource, discover how to orchestrate intelligent, high-performing sales journeys. Thanks to the lessons learned shared at the Intelligence Marketing Day 2026 by Sophie Panot (CEO of Webmecanik) and Hervé Schluraff (Magnetic Way), explore concrete AI-enhanced automation scenarios to boost your acquisition and […]
Summary of Web Summit 2023: a convergence of innovations and Artificial Intelligence
A Web Summit in the age of AI From November 13 to 16, Lisbon became the epicenter of the tech and web world with Web Summit 2023, attracting more than 70,000 participants from 153 countries. This summit featured an eclectic mix of speakers, ranging from Jimmy Wales, founder of Wikipedia, to Kuo Zhang, president of […]
Webinar recap: how to use Marketing Automation to boost your webinars on Livestorm?
When it comes to engagement and customer loyalty, webinars have become essential tools for starting a dialogue and sharing information about your products or your brand on a large scale. Because creating these online events can be challenging, Sophie Panot, Marketing Director at Webmecanik and Pauline Murat, Senior Partnership at Livestorm share their best tips […]
Marketing Automation for Large Enterprises: The 5 Pillars of Success
From data security issues to automation and nurturing scenarios, Olivia Luneau – Digital Marketing Manager at SFR Business – shared her experience with us during a Masterclass. This Masterclass took place during the 6th edition of Inbound Marketing France in Rennes. Olivia, can you describe the main responsibilities of Digital Marketing at SFR Business? SFR […]
Employee retention, 4.5-day week, salaries, remote work, well-being: 3 key takeaways from the Digital League event
Digital League, an organization bringing together the digital community in Auvergne-Rhône-Alpes, invited Stéphane Couleaud, President of Webmecanik, on Wednesday March 29, 2023, to discuss employee retention in companies. Surrounded by Mélissa Vallies (In Extenso), Servane Germain and Marilyne Longo (Malakoff Humanis), Stéphane Couleaud shared his feedback at this event, which took place at the Galiléo […]
Looking back at the Semji x Webmecanik breakfast event in Lyon
A warm atmosphere around SEO and Marketing Automation On Thursday, February 2, 2023, the Webmecanik team and the Semji team had invited everyone interested in SEO and Marketing Automation topics. Held in the Esprit Libre room overlooking the Saône riverbanks in Lyon, the conferences and customer testimonial workshops started at 9 a.m., in a relaxed […]


