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WHITE PAPER
Start with marketing automation
In this guide, we provide you with a 4-step method to structure your marketing automation strategy, optimize your lead generation, and effectively engage your prospects and customers.
More than 700 customers trust us.
Start with marketing automation
Discover what you’ll find in this white paper.
Understanding the marketing market in 2025
Discover the latest inbound marketing trends through many key figures. Understand the market in 5 minutes, how to fully integrate AI into your marketing processes, and understand the value of marketing automation thanks to key features
Exclusive preview: 77% of marketing managers use AI to help them automate repetitive tasks (ranktracker)
Choose your tool based on your needs
A series of questions to guide your decision-making: how to choose the right tool for your needs. Responsive support and onboarding, strategy and pricing: clear and transparent answers.
How will Webmecanik Automation help you with your strategy?
Discover how Webmecanik Automation is the solution to optimize the relationship between your prospects and customers while providing you with ease of use and peace of mind in using the tool
AI natively integrated into the solution to intuitively help you write your newsletters & campaign emails.
One-glance tracking of your leads in your conversion funnel, personalized to your needs
A smart use of data to segment your database intelligently
The ability to personalize your campaigns with features such as: custom fields, dynamic content, progressive profiling, etc…
The ability to personalize your campaigns with features such as: custom fields, dynamic content, progressive profiling, etc…
A clear and structured methodology
A clear and concise methodology for building a marketing automation campaign in 4 steps? Plus, 3 scenarios to kick-start marketing automation and implement in your own marketing strategy:
A lead generation scenario
A lead conversion scenario
A lead nurturing scenario
They chose marketing automation
With Webmecanik, we chose a French solution that meets our requirements, which are always evolving, just like them!
Charles Ternois
Sales & Marketing Director – Virages
Webmecanik was chosen after a long analysis process, which was essential for a banking group with stringent requirements regarding data security. The solution won us over with its simplicity, intuitiveness, and power. After more than two years of collaboration, we appreciate both the tool and the personalized support from a responsive, dedicated team.
Raphaël Dewan
Head of e-marketing – Crédit Agricole
“We chose a French solution with a commercial approach to teams, enabling close, trust-based collaboration.”
Jessy Masip
Marketing Manager – 1Life