The best traffic on a website is the traffic you already have. When you know how much effort it takes to attract qualified visitors to an online store, the least you can do is make the most of the information they leave behind.
Of course, everyone knows the age-old bounce rates, average visit duration, and navigation paths. But one treasure is often underestimated: the site’s or store’s internal search engine. Imagine, for example, that you own a website selling UV bulbs and want to offer new items to your customers. Where should you start?
Nothing could be simpler: in Google Analytics, track the search queries users type into your internal search engine. It is the best reflection of market demand. In our lamp example, if many prospects are searching for the same model that is not currently available, you can start with that one.
