Usually, when a client does not renew a contract with a provider, it means something is wrong. But there are exceptions. Proof of this is this email received by one of our industrial clients:
“For the time being, we would like to temporarily stop this GOOGLE campaign because the results are indeed good and we are having a lot of trouble responding to all these requests.”
For months now, I have seen industrial companies struggling because business is sluggish and they have to step up their sales efforts to stay active in the field. In this case, no one at the agency expected to read that. At the time, it was a disappointment: losing a client because we did a good job is hard. But fundamentally, it is reassuring: it means we really can generate business for industrial companies with an effective web strategy. For anyone who gets the message…
