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Articles, expert advice, and case studies to master inbound marketing and optimize customer relations.
CRM and marketing automation don’t have the same role, but they work far more effectively when they work together. When properly connected, they help you better qualify leads, smooth the handoff between marketing and sales, nurture relationships over time, and maintain a clearer view of each contact’s journey.
According to the CSOEC (Higher Council of the Order of Chartered Accountants), 70% of the profession’s activity will be available through online services that are much cheaper and faster. They therefore need to develop value-added consulting activities (30% today) around taxation, merger and acquisition (M&A) arrangements, or even Human Resources (HR). Jérémy Decré, Founder of […]
The limits of a standard infrastructure recommended by Mautic As proposed on Mautic’s open-source GitHub project, it is recommended to choose a LAMP stack infrastructure. We ruled out this option because performance would very quickly become limited as soon as we exceeded around ten clients, and this would have made our service unusable. We also […]
If the watering can replaces “drip irrigation” for individuals, and an irrigation system replaces the watering can on the side of large-scale operations, that is probably not without reason… Cultivation and livestock farming, like lead nurturing, are reasoned and pragmatic sciences. So anyone wishing to nurture their prospects must, like any good farmer, have reliable […]
Essential for strengthening brand awareness, trade shows nevertheless represent a significant investment for companies. How can you get people to come to your booth ? How can you turn the prospects you meet into customers ? In short, how can you make your “trade show budget” pay off ? Four tips to follow before your next event. 1. […]
Identity Interviewee’s first and last name: Couleaud Stéphane Position: CEO of Webmecanik Years of experience: 25 years in Software and Business Development, 15 years in Marketing Automation (creation of OdaïkO in 1999 – Marketing CRM solution). Could you introduce yourself, please? Founder of Webmecanik in 2012, I am an adopted resident of Annecy through […]
Open rate, Click-through rate, Bounces, Spam We often ask ourselves the following question: how can we know if our open rate is good and relevant for our target audience? And the answer to that question is tricky, because… it depends! But what exactly does it depend on? Aren’t there average stats I can use as […]
Many companies are now embarking on the implementation of a marketing automation strategy. A true technical and organizational revolution, it effectively improves the productivity of sales and marketing actions through predefined scenarios, an efficient content strategy, and effective opportunity detection. While it is an important growth lever, implementing such a project often remains complex for […]
Unsubscribe link in emails The first rule when it comes to emailing is to make sure you give your contacts the option to unsubscribe from your messages. For this, we use the opt-out rule. The configuration is done directly when creating your email. To do this, go to the left side menu > Channels > […]
Creating a segment In Webmecanik Automation, there are two types of segments, and it is essential to understand the difference. Static segments, which are updated only through a deliberate action, and dynamic segments, which are updated automatically. Static segments Let’s start with static segments. These segments are not based on the profile or behavior of […]
Events, online forms, contests, or even database rental, there is no shortage of sources for acquiring new contacts. But how can you win over these new prospects whose level of maturity you struggle to assess ? Discover our tips for better informing these new contacts, even before reaching out to them. 1. Your objective : build your […]
There’s no need to make a big deal out of it, everyone “messes up” sometimes. Even if, when it comes to Marketing Automation, the quality of support from the MA solution provider proves essential to avoid ending up… on the ropes. Benjamin’s candid confessions, as he tells us exactly what to do to… mess up ! […]
A company likes what is private to remain so. Otherwise, it would not implement secure information systems (IS), nor would it equip itself with document shredders in order to preserve the confidentiality of its strategic data. Unfortunately, these “old” yet necessary reflexes disappear when it comes to systems (Cloud) and software solutions (MA). And that […]
Data security, can everyone be trusted ? Not so sure, because legislation, depending on where the collected data is hosted (data centers), varies according to the Marketing Automation solution you choose. A factor of utmost importance. Bob knows everything about me ! My food preferences, my clothing size, my interests, my vacation plans, the brand of my […]
At Webmecanik, we work every day to make the open source software Mautic the best marketing automation tool for our partner agencies and our business customers. We worked hard in February and March to introduce a new integration that connects your SugarCRM CRM to marketing automation software! Just a few weeks after the announcement of […]
Versatility, responsiveness, agility, technical expertise, business acumen… the role of Digital Marketing Project Manager covers a wide range of skills. Focus on this coordinating profession with multiple activities, which is more like that of a conductor handling many daily challenges than a mere assistant. “On all fronts !” : if one had to use a popular expression […]
A customer database is much more than an address book. For a company to manage its customer data and fully benefit from the power of database marketing, the key is to have an excellent… customer database! Be careful, however, not to downplay the importance of your contacts’ consent in your marketing. Without it, there is […]
Intensified competition, scarce resources, team productivity and performance, the revolution in marketing practices, client demands in terms of ROI… are just some of the challenges an agency CEO must face. It is a fascinating job, but one that is far from easy, given how much the marketing world is changing. Fortunately, faced with these challenges, […]
From pressure to depression, there is only one space… The one at work which, sometimes, makes the article (de) and the word (pression) come together in a rather marked way ! In short, the life of a Web Marketing Project Manager is anything but restful. Unless you have the right tools… Of course, there is the […]
At Webmecanik, we work every day to make the open source software Mautic the best marketing automation tool for our agency and business clients. At the beginning of this year, we are delighted to present our new integration that connects your Prestashop e-commerce site to marketing automation software! The Prestashop & Mautic plugin was created […]
New features for your agency Discover the new features making your life easier and helping you manage your client accounts through the myWebmecanik interface. What’s new: Selection of billing contacts Management of Automation update dates Management of subscribers to the Automation update newsletter Update video
Digital fascinates, digital amazes, but digital also… scares many users! Feelings that must be taken into account by the CEO you are, since one can easily imagine that, from a space of freedom, the digital world may increasingly become a litigious space. A fear no doubt shared by the EU, as demonstrated by the new […]
The Marketing Automation solutions available on the market are very numerous. Aside from the available features, price, integration… that make up the offers, another element must be taken into account : open source or proprietary solution ? A factor that can confuse decision-makers when it comes time to choose a solution… 5 answers to understand the differences […]
Managing the marketing function in the digital age is like flying a fighter jet. To take the controls, you have to sit in the cockpit where the various instruments for action, measurement and links with the ground (the harsh reality on the ground) are located. To accomplish his mission, the fighter pilot can do nothing […]
When you are tinkering, you need many measuring tools. But that is when you are tinkering. In business, when it comes to Inbound Marketing, things are different. First, we are not here to tinker but to win new customers. So, if it seems to you that your Inbound toolbox is overflowing with too many measurement […]
Content of the December Automation Update 2016 We have the pleasure to inform you that a new update to your Webmecanik Automation has arrived! Attention: this update cannot be applied to accounts using GoToWebinar. These accounts will be updated in our next release due at the end of December/beginning of January. This update comes with multiples […]
Investors Confirm their Confidence in the Mautic Project Mautic is the first open source marketing automation software. Last February founder David Hurley managed to raise seed funding of $600,000. Barely six months later, with a strong team now behind him, the company has achieved Series A funding of $5 million. Webmecanik is the second largest contributor to the […]
The Backbone of Automation Mautic is an essential name in the Marketing Automation universe. As the only major Open Source and royalty-free solution, it represents a powerful alternative to American giants like Hubspot, Marketo, Pardot, or Eloqua. At Webmecanik, we chose Mautic. We are the major contributor of this Open Source project and have built, […]
Automation Update for September 2016 After a hopefully pleasant summer holiday, we’re happy to inform you that the upcoming update contains many new functions! Such as a new email editor and more flexible landing pages, contact management through lead stages, synchronisation with Salesforce becoming bidirectional, the monitoring of mentions and hashtags, and Twitter message posting, and a […]
Agencies, discover our 10 tips for implementing high-performance strategies for your clients: ROI-driven approach, process optimization, use of the right tools, change management and agility on the agenda!
How the Pokémon game became a marketing success thanks to the inbound marketing strategy and the personalization of the customer experience.
Discover the model that satisfies everyone: A recurring margin and additional service for the consulting agency, and rapid ROI for the advertiser
Clearly define your KPIs to analyze your ROI, move from service provider to collaborator, download the connected agency guide!
Contents of the Automation Update for August 2016 I am writing today to let you know the updates that will be implemented to your Automation accounts from today through to Monday. This will include one new feature (don’t worry, more are coming soon!). We have been working hard on software stability for the past two […]
The webinar at the heart of an inbound marketing strategy Interview with Fanny Rannaud, Global Digital Producer at Health Agency Professionals in the medical sector are often overworked and lack the time to participate in conferences or other events, taking place in other cities or countries and which could nevertheless interest them. Inbound marketing is […]
The opportunities created by this fundraising for the open-source Marketing Automation ecosystem David Hurley, the founder of the open-source marketing automation software MAUTIC, announced a $600,000 seed funding round with a commitment from the fund Underscore.VC to invest in a future Series A round. This is an excellent opportunity for the entire Mautic ecosystem, which is […]
The challenges marketers must tackle in digital transformation Nearly half of marketers only have fragmented data about their customers. This is one of the conclusions of the study ”Marketing Pain Points and How to Overcome Them”, conducted by Econsultancy and software publisher SmartFocus. What seems surprising is that – conversely – already half of marketers […]
Targeted content thanks to marketing automation Opposites allow us to look at information from another angle. The exercise is very telling when applied to political speech. “On this day, I send the French a message of confidence,” François Hollande said during his inauguration. And it would be unthinkable to be sent a message of apprehension […]
“The hard part (in digital) is doing it” The delightful Lyonnais wisdom of Justin Godard puts it in its own way : « it’s not enough to talk about it, the hard part is doing it ». In another style, business strategy professors provocatively put it this way: « Your ideas are worth nothing ! Your action plan is nothing ! Nothing, […]
Web2day in Nantes was an opportunity to reconnect with many French players in the digital sector. Among them were peers already present at Digital Week in Quebec, proof of the dynamism and energy we share with the rich ecosystem from Rennes to Bordeaux, via Nantes!
The sales and marketing team at Webmecanik focuses on a unique goal as its offer is now going international: GROWTH. Acquiring clients and assisting them in a way that only we know how, and attracting the best new talent and developing them is not easy. To keep our dynamic and solution-oriented approach we needed to […]
Agility and open source are the keys to tomorrow’s management, where everyone is involved around a shared vision through partnerships and collaborations
Define the advertiser’s personas Putting conversation at the center means completely reversing the issue: the message is not about the advertiser’s product but about the benefit perceived by the consumer. It is about investing in the company’s sales territory, taking an interest not in the company itself, but in its customers. The brand’s values must […]
Adopt Inbound Marketing to manage customer relationships The “Inbound Marketing” approach consists of putting in place the elements of the conversation at each stage of contact with the customer or user, using appropriate content according to their level of maturity toward your offer. This allows you to send the right content at the right time […]
Contents of the Automation update – May 2016 Terminology change One of the first things you will notice in this update is the change of certain terms to better align with common usage. Prospects, Prospect Lists and prospect fields have not been removed, but simply renamed. What used to be called a Prospect will now be called a Contact. […]
The traditional buying journey is dead. Permanent engagement has won: discover the new challenges of accessibility, loyalty, and personalization
How ABM (Account Based Marketing) helps you grow your business! If in your industry too, a big deal can start with an online visit, then we suggest you be informed about it! Who came to my site? an IP address… But what else? The IP address of a prospect – a major account – we […]
The harsh laws of the social web The Internet is now the primary point of contact between a company and its customers. Whether buying a kitchen or finding a service provider, consumers and professionals alike start by searching Google and then go to the sites that match their search. Most of them display attractive storefronts […]
Save the date for High5 #2 In this article, discover how to turn your coffee machine into a machine for generating customer relationships and therefore business. To learn more, sign up for our conference on this topic at High5 organized by Digital Savoie on Tuesday, May 19 at 6 p.m. at Savoie Hexapole (Méry). You underestimate […]
Event #AutomationDay @ ParisLast March 31, more than 50 digital marketing specialists braved the general strike and the rain to gather for an event by Webmecanik: #AutomationDay
Webmecanik was present at the digital week in Quebec from April 4 to 9, 2016 The Web world made headlines this month! Cited as the biggest event dedicated to digital technology in North America, Web in Quebec brought together more than 350 passionate French players who mixed with the Quebec ecosystem. Between parallel meetings to […]
If in your sector too, a big deal can start with an online visit, then we suggest you be informed about it. Who came to my site? an IP address… But what else? The IP address of a prospect – a major account – we have its name… Does it visit often? Three times last […]
Webmecanik supports you at every stage of the sales funnel—from first interaction to conversion—to transform your data into a powerful growth engine.
