Sales teams often handle multiple accounts and tasks every day, and reminders and notifications are essential to manage them.
Marketing automation, more than ever, must send alerts! Because marketing automation makes it possible to reduce the number of ignored prospects from 80% to 25%*, it would be a shame not to be informed so you can take action as quickly as possible.
How?
Simply by linking your CRM with Webmecanik, then by configuring real-time or scheduled alerts. This way, automatically schedule tasks, calls or emails for your sales team based on the conditions of your choice. Information, action!
What’s more, create your segments without restriction
Create custom alerts to perfectly meet your expectations.
Example: you create a segment containing hot leads (linked to an opportunity of > €10,000 in your CRM) and who have spent more than 10 seconds on your pricing page or your legal notices.
You can then directly trigger alerts.
Tip: a notification informing your sales rep via visitor tracking.
The power of immediacy
The goal is to achieve prospect engagement as quickly as possible. The sooner you follow up with them, the more you reduce the chances that a competitor will handle your prospect first.
Hot hot hot: your lead is hot
Now, it’s time for the power of real time. Create your own alert criteria, be informed in real time of the behaviors of your prospects that interest you. You know your buying signals, maturity and your buying cycle, give yourself the luxury of being able to identify your hot prospects automatically in real time.
And to go even further… What would you say to a flashing beacon and a jingle blasting at full volume for 5 seconds to let you know that a lead is hot?! The first person to scan the QR code on the screen gets the contact details and information of the prospect to call.
Thanks to Skiply technology!
*according to a study by Bulldog Solutions
