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The Webmecanik Blog
Articles, expert advice, and case studies to master inbound marketing and optimize customer relations.
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Our new email editor is out!
Everyone was waiting for it, we worked on it for months, so today I am very proud to announce: the new email builder is available now on Webmecanik Automation. It has never been that easy to create stylish and responsive email campaigns. Features for successful emailing campaigns Combining features and user experience, this email editor […]
A 4.5 day week for our employees
Since October 26, 2020, Webmecanik has been experimenting in France the organization of weekly working hours over 4.5 days, making it possible to end one’s working week on Friday at lunchtime. A way to offer our employees a longer weekend and a better work-life balance. Origin of the project and context Webmecanik’s DNA Webmecanik has […]
Marketing automation & customer experience: Webmecanik talks at AutomationDay 2020!
In this particular year, the entire Webmecanik team was delighted to be able to participate in the organization of the online version of AutomationDay, the most important conference dedicated to marketing automation in France. The 2020 edition, the one of all records, had as its theme the customer experience. High-profile speakers came to share their […]
Recap of the Ask Me Anything: New email builder
On September 15, we presented our new email builder to our customers during an “Ask me anything”. Participants were able to watch Norman Pracht, CEO, create an email, followed by a Q&A session. Here is a recap of all the information that was shared! Do previously created emails still work? We made sure not to […]
Automation 3: Automatically assign contacts to sales representatives
Today, all studies say it: it is essential to have a privileged relationship throughout the purchasing process. To help you optimize the relationship with your leads, Webmecanik Automation has a new feature: the implementation of rules allowing the automated assignment of contacts to the right sales representatives! This new feature has as many advantages for users […]
Automation 3: smart forms to better qualify your contact database
Forms are both your best asset for enriching your database and the stage of the customer journey least appreciated by your customers… at least until today. It is a delicate and decisive step, and it is from there that your entire inbound marketing strategy will take shape. The data allows you to segment your database […]
Automation 3: new features and improvements
As you know, Webmecanik Automation is a marketing automation software based on Mautic’s Open Source framework of which we are the main contributor. We were therefore very committed to the development of Mautic 3, then to its adaptation for Webmecanik Automation 3! The new version of the framework will keep the technology at the top, […]
A 100% French solution from CRM to marketing automation is possible! Divalto Weavy x Webmecanik Automation
Divalto Weavy x Webmecanik Automation At Webmecanik, we are always looking for new features to offer you for a top-notch marketing and sales strategy! Our priority is to offer quality solutions and French partners whose values we share. We are therefore delighted to introduce our new plug-in with the Divalto weavy CRM. Divalto weavy is […]
From Smart Data to Inbound Marketing: an overview of digital marketing trends
From Smart Data to Inbound Marketing: an overview of digital marketing trends The last few years have been marked above all by the importance of “big data”. It was a real race for data among businesses. Data, being considered raw material, represented capital for the companies that possessed it. But this trend is over; companies now […]
Behind the scenes of the email builder!
As you know, a new email editor is on the way! Today, we invite you to meet the people behind this great adventure. Norman and Thierry are the key duo. What are their roles, what are the main stages, and above all, where does your new email builder stand? We’ll tell you everything! Who are […]
Automating your marketing, an eco-friendly approach?
Digital pollution is very well known today. In 2020, it even exceeded the carbon footprint of civil aviation in France for the first time. Digital pollution includes the manufacture, use, and lack of recycling of electronic equipment, video streaming (whose annual global pollution is equivalent to the pollution generated by a country like Spain), and […]
Webmecanik 2020: +28% growth and revolutionary announcements
The Webmecanik team is really happy as most of our customers got through the COVID19 period in a much better position than their direct competitors. If digital transformation is a task put to the test every day, the automation of campaigns across the entire customer journey is a real asset for our users who retain […]
Responsive first with MJML Email builder episode 4 – Webmecanik Automation
As we mentioned in our previous articles in this series, we are preparing the launch of a new high-flying email builder, ready to take you, marketer, into a new experience of creating and sending emails in your marketing automation tool. Without us even realizing it, the key element of success is responsiveness. Responsive email in […]
Well-being at work at Webmecanik
According to a Harvard/MIT study, being happy at work makes you 31% more productive. Happy employees are 2 times less likely to get sick, 6 times less absent, 9 times more loyal, and 55% more creative. And since that’s exactly what we want for ourselves at Webmecanik, we’ve made it our priority! Onboarding: via GIPHY […]
Webmecanik, a company committed to its environment
Based in Annecy, between lake and mountain, Webmecanik is a company committed to protecting the environment. Keen to contribute to the local economy, limit its carbon footprint, and get involved with mountain protection associations, Webmecanik is thinking about the future. Committed to a local association Through our support as a member of the Mountain […]
Privacy shield: your company in danger?
The last few weeks have been filled with news about data protection. Between the invalidation of the Privacy Shield, the controversy over the use of data by Tiktok, questions about the security of personal data arise and we are here to enlighten them for you. What is Privacy Shield? The Privacy Shield is a mechanism […]
Features of the new Brick email builder
As we mentioned in our previous articles in this series, the launch of the new email builder in your Webmecanik marketing automation software is an opportunity to integrate a few new functional and ergonomic features. Here is an overview of the features that await you. The new responsive email builder has been released! Enhanced features […]
5 tools to personalize your marketing and communication
As we explained in our article on the prerequisites for personalization with Marketing Automation, personalization is now a key component of the best marketing strategies. After segmenting your database, identifying your personas and defining your customer journey, you are ready to use the different features of your Marketing Automation tool! Custom fields The first thing to […]
Personalized marketing, where to start?
Personalization is a key element when you address your customers or prospects. Today, who still wants to receive emails/ads for products/services they are not interested in? (not me) In 2020, personalization represents 14% of companies’ marketing budget* and has become the top challenge for more than 80% of marketers*. And for good reason! Personalization has […]
A new era, Brick Email Builder – Webmecanik Automation
The email builders on the market mostly all have usability shortcomings. These technologies, often built several years ago, become a compilation of features without putting the user back at the heart of the project. Except that when you pile up features, there is often a lack of perspective that makes it possible to see the […]
Webmecanik, partner of AutomationDay 2020
In 2020, Webmecanik is proud to be a partner of the AutomationDay event for the fifth year! Our team will meet you on October 6, 2020 for THE event for digital marketing players in France dedicated to Marketing Automation. A 100% online and free edition this year. What is AutomationDay? AutomationDay is a day of […]
Feedback from the Social Selling Forum
Social Selling Forum Geneva 2020: Online Edition! This year, the Webmecanik team attended some keynotes from #SocialSellingForum Geneva. Organized by Loïc Simon and featuring more than 20 speakers over two days, this 100% digital edition covered many key topics in today’s marketing, notably influencer marketing and marketing automation! Social Selling Increasingly, people are at the […]
Increase your conversions and retarget with web notifications!
Communication channels are becoming increasingly diverse. Beyond the timeless email or SMS, web notifications are emerging at the intersection of communication and retargeting. What is a web notification? Also called a push notification, a web notification is a message sent directly to the browser of a computer or a smartphone (in which case we speak […]
AutomationDay 2020 – customer experience in the spotlight
Join us on October 6, 2020 for the only French day of the year dedicated to Marketing Automation! Want to learn, share, and improve your skills on marketing automation? This event is made for YOU! AutomationDay is a day of conferences, workshops, and networking designed for digital marketing professionals. This year’s edition will be 100% […]
5 techniques to collect more emails from your website
There are several techniques to collect visitors’ email addresses from your website and integrate them into relationship programs (newsletters or others). All these inbound marketing techniques spread quickly. We’re going to introduce you to the main ones. We chose to focus in 2020 on the 5 most effective techniques. Enjoy reading! Deploy “smart” popups Popups […]
Webinars: how to generate leads?
Webinars (webinar in French) are a very powerful B2B prospecting tool. Webinars are presentations, live and online. It’s the result of combining the words “web” & “seminar” (seminar in English). A real content marketing and lead management tool, the webinar proves to be an effective solution for: Present your new products or features to your […]
Comparison of Webmecanik Automation and Plezi marketing automation solutions
Using a marketing automation solution is now essential to your inbound marketing strategy, but choosing a tool can prove to be time-consuming and complex, given how long the list of software on this fast-growing market is, as well as the features offered by each editor—something you can see in our benchmark. Because every need is […]
The best KPIs to track in marketing automation to measure your conversions
How to track the number of new prospects and customers each month? Once you’ve finished configuring your marketing automation strategy, and the first campaigns are up and running, the next task is to make sure that your marketing automation software meets your expectations: How many prospects (or leads) are added to your database each month? […]
Why is it important to segment your database during the Covid-19 period?
Since the start of the health crisis, we’ve all received tons of emails from companies talking about Covid-19, telecommuting, the slowdown in business activity, etc. This massive volume of email sends has particularly saturated the messaging networks of internet service providers such as Orange, SFR, or La Poste. The difference between ISPs and email clients […]
Comparison between Webmecanik Automation and Mailchimp software
Marketers around the world use Mailchimp for their email campaigns. Mailchimp is indeed a leader in the field of email sending, with attractive pricing as well. It’s a good tool that works perfectly well, especially when you’re just starting out with your newsletter campaigns. But if you want to go further in your email strategy, […]
Webmecanik launches a new contact ownership assignment feature
Inbound marketing is at the heart of the digital strategies of companies that want to generate leads. However, it’s not just about generating leads to satisfy marketing KPIs, but rather about turning these leads into customers. The lack of alignment between Marketing and Sales teams is a hurdle that is widely highlighted in French B2B. […]
The new world-class email builder is coming soon!
As I mentioned to the core team at Mautic Community some time ago, Webmecanik is proud to be able to offer its Mautic expertise and its resources to develop a new world-class email builder integrating the latest innovations and email industry trends. Since my appointment as leader of the Product Team within the Mautic community, […]
How to calculate the ROI of your marketing automation campaigns using Google Analytics?
We all know that every marketer wants to understand the conversion rate generated by their marketing automation campaigns in order to measure the famous ROI (return on investment). So it is necessary to use a traffic analysis tool like Google Analytics, which provides a lot of information about the online customer journey. The data there […]
Webmecanik updates the Zapier plugin for the Mautic Community
Webmecanik updates the Zapier plugin for the Mautic Community On January 28, 2020, Webmecanik provided the Mautic community with a major update to the Zapier plugin. We explain why we took this step, as well as the impact on your usage. What is Zapier? Zapier is a fantastic tool that makes it very easy (without […]
Webmecanik accelerates its growth and profitability!
I join the Webmecanik teams to wish you a very wonderful year 2020. The second half of 2019 was productive in terms of commercial success, with new clients choosing Webmecanik as an alternative to Hubspot, Marketo, or Salesforce across different business verticals such as motorway concession companies (ATMB), the bank (Crédit Agricole Ile de France), […]
Webmecanik launches its new multi-account management platform
Webmecanik, a marketing automation software publisher based on open source technology, launches its new multi-account management interface. This new platform makes it possible to centralize and manage all of your customers, subsidiaries, or brands in one place. This multi-account management is therefore aimed at agencies, as well as multi-account businesses. This platform allows you to: […]
The alternative offered by Webmecanik to the new rules on cookie management
As explained more than two months ago now on our blog, the new rules on cookie management will soon be here (Chrome 80 is planned for February 2020). Under these new rules, third-party cookies (third-party cookies) are now blocked by default (Standard mode). In addition, and as promised, while Webmecanik is directly affected by these […]
Inbound Marketing: the key steps of a high-performing strategy
Inbound Marketing : les étapes clés d’une stratégie performante The digital transformation of your SME is no longer a question—it’s a necessity, and it’s time to make the leap. It’s also essential to rethink your traditional marketing methods. For effective and intelligent messaging, Inbound Marketing is a proven solution. But be careful: implementing an Inbound […]
What are the strategic challenges of inbound marketing?
While outbound marketing (or outgoing marketing) is based on intrusion and mass messaging, inbound marketing (or incoming marketing) “is a digital marketing strategy aimed at getting the customer to come to you, rather than going out to find them.” An approach that perfectly matches new ways of working, placing digital at the heart of today’s […]
How to create an effective newsletter in 6 steps?
How to create an effective newsletter in 6 steps? In a highly connected, competitive, and particularly “mutating” world, dialogue marketing is the cornerstone of a successful digital communications strategy. Among the impactful tools available to businesses, the newsletter email is a fundamental you shouldn’t overlook. But for it to be relevant, your newsletter needs to […]
The 4 key steps for an effective lead nurturing strategy
The 4 key steps for an effective lead nurturing strategy Once your visitors are converted into prospects (or “leads,” according to Anglo-Saxon terminology), a new mission begins: turning your prospects into customers. To achieve this, a solid lead nurturing strategy is essential. This concept, inspired by gardening and botany, involves protecting your prospects to help […]
Lessons learned from Web Summit 2019
Lessons learned from Web Summit 2019 The Web Summit 2019 in a few figures: 70,000 attendees 1,200 speakers 170 countries Very wide-ranging topics: AI, Autotech, binate, musicnotes, planetech, robot talks, pub summit, Sports trade, Moneyconf, Healthconf… Once again this year, Webmecanik was lucky enough to attend. Indeed, Sophie Panot had the opportunity to take part in […]
The 6 reasons to integrate your CRM and Marketing Automation software
The 6 reasons to integrate your CRM and Marketing Automation software Building and maintaining a relationship of trust with your customers is a key challenge for your company’s success. The variety of customer journeys and complex platforms greatly complicate this customer relationship management. Since personal data is now the fuel for all growth, you lose […]
Improve the profitability of your trade shows with marketing automation!
Improve the profitability of your trade shows with marketing automation! Planning trade shows and events in advance, as well as following up afterward, is very time-consuming for both the Marketing team and the Sales teams. However, many low-value-added tasks can be automated. Registration is the first mandatory step to properly prepare a trade show. It […]
The 6 reasons to choose an open source marketing automation solution
The 6 reasons to choose an open-source marketing automation solution If you’re looking for a new email marketing or marketing automation solution, you have many options. Some systems are free—this is what we call open source. Just like in the CMS or e-commerce world, MarTech companies are increasingly drawn to these open technologies. Why should […]
What to take away from the “2019 State of Email Workflow”?
What to take away from the “2019 State of Email Workflow”? As every year, Litmus shared its report on the state of email. The 2019 State of Email Workflows provides a roundup of email clients’ market shares, emerging platforms, the latest updates, topics such as security and privacy, as well as the challenges you should […]
The new cookie management rules: a thunderclap for software and web app publishers
The new cookie management rules: a thunderclap for software and web app publishers The anti-tracking protection feature first launched as a simple way to browse in private mode has recently been changed by Firefox. Indeed, in the recent Firefox 70 version, this protection is now strengthened in order to increase control by the user by […]
B2B Lead Generation & Marketing Automation – Key figures for 2019
B2B Lead Generation & Marketing Automation – Key figures for 2019 For the third year in a row, Companeo shared The B2B Lead Barometer 2019. A complete and detailed study, conducted with marketing and sales directors. This year again, the barometer highlights trends and market developments in prospect generation (Lead Generation) in B2B. What should […]
Recruitment, the main obstacle to the strong growth of software publishers
Recruitment, the main obstacle to the strong growth of software publishers Syntec Numérique and EY released on October 8, 2019 the results of the ninth edition of the Top 250 of French software publishers. It’s an opportunity to see that the sector remains extremely dynamic and innovative in France, and to look back at the […]
Paid acquisition campaigns: how to boost their performance by combining them with marketing automation?
Paid acquisition campaigns : how to boost their performance by combining them with marketing automation ? The rollout of acquisition strategies based only on primary KPIs is a given for most advertisers. We’ll see that highly effective strategies can be deployed based on so-called “secondary” performance indicators (newsletter subscription, downloading resources, webinar registration…). A well-designed lead nurturing strategy indeed makes it […]
Comparison of Marketing Automation solutions
We offer you a regularly updated comparison of different marketing automation software on the market. Each software is analyzed against more than 60 criteria. You can search for the feature you need; we provide a side-by-side comparison of the software, following the marketing automation solutions benchmark by the Marketing Automation Academy. This comparison will help you find […]
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