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Articles, expert advice, and case studies to master inbound marketing and optimize customer relations.
CRM and marketing automation don’t have the same role, but they work far more effectively when they work together. When properly connected, they help you better qualify leads, smooth the handoff between marketing and sales, nurture relationships over time, and maintain a clearer view of each contact’s journey.
Product recommendations are a powerful marketing tool for increasing your company’s online conversion rate. It’s simple: Amazon implemented it in 1998, and today it generates more than 35% of its revenue (source). Many brands are doing it today, in every sector, and I can only recommend (quite literally) that you join the trend. This is […]
The e-commerce sector truly exploded in 2020: revenue from online sales exceeded 100 billion euros and there are 40 million French people shopping online. If you yourself run an online store, the challenge for you is to sell better and more, without the exchange and privileged relationship of a physical shop. So, how do you […]
An integral part of marketing strategies, email marketing has become essential. The number of emails sent each year continues to increase. It is therefore a channel highly appreciated by contacts, whatever your persona. In B2B as in B2C, these are real strategies to work on. What is it, how can you use it in your […]
Sending newsletters is still a widely used way of communicating with your audience. To keep it effective and up to date, you need to know all its secrets and good practices. Creative, useful and trustworthy, emailing is a powerful tool to discover your new products or to work on your image. Let’s see how to […]
CRM and marketing automation are two essential tools for contact management. The first is primarily intended for the sales team and the second for the marketing team. However, today these two teams work together to streamline the customer journey. Linking CRM and marketing automation is therefore a logical next step to facilitate exchanges. Between INES […]
Using a CRM is essential in your sales strategy. Likewise, a marketing automation solution has its place in your marketing automation strategy. In 2021, the challenge is to combine these two tools to maximize your results. You use Microsoft Dynamics CRM and are looking for marketing automation software? Are you looking for two solutions that […]
To manage your customer relationships, CRM software is the key! It gives you control over your leads by easily managing your contacts and customers, and by sharing emails, calendars, and tasks within the team. At the same time, a marketing automation solution allows you to deliver the right message at the right time to the […]
Marketing Automation and CRM are two different tools whose goals converge: to collect, store, and use information about contacts (prospects or customers) to ensure a personalized and privileged relationship with them. Zoho is a publisher of affordable software designed to support all types of companies in customer relationship management. Webmecanik is a SaaS based on […]
A CRM is customer relationship management software. It is a tool that allows you to centralize all interactions between you and your customers. A marketing automation solution automates repetitive marketing tasks, while allowing you to track and record the behavior and data of your prospects. By linking the two, you ensure continuity for your contacts […]
Combining your CRM and your marketing automation solution is a way to have a very powerful and effective marketing and sales tool. Your data is standardized between your sales and marketing departments in complete security. This article on CRM and marketing automation synchronization summarizes the key points of good synchronization. Let’s talk about synchronizing Everwin […]
To make your sales strategy successful, a CRM is an essential tool. A simple-to-use tool, with numerous features that allow you to organize your sales pipeline however you want. With Pipedrive, you adapt your CRM to the way you work by paying only for the features you use. By combining it with Webmecanik Automation, your […]
Marketing automation is a very good asset to increase the performance of your marketing strategy. In order for it to work at its best, you need to find the right time to implement it. Let’s first look at the benefits of marketing automation, before understanding the right time to take this step. Marketing automation: 3 […]
A CRM and a marketing automation solution: these are two tools you are familiar with for managing your contacts. The first is intended for the sales team, the second for the marketing team. Result? The level of information is not always the same for these two teams, which does not make each side’s tasks any […]
Choosing your inbound marketing training can prove difficult. The field is constantly evolving Inbound marketing is the future (and the present too) Inbound Marketing generates 54% more leads than outbound marketing! But what is it? Come on, let’s define inbound marketing: It is a strategy that consists of bringing the customer to you rather […]
Email can be the right channel to reach your B2B prospects. To get good returns, you nevertheless need to respect some rules of the art which is emailing marketing. In this article you will find all the tips and tricks to improve your conversion rates thanks to a flawless emailing strategy! From the recipient data […]
Your CRM is an essential tool for your sales team. Your marketing automation software is the equivalent for your marketing team. Linking the two promises better communication between the two departments for explosive results! This is what Webmecanik Automation and SugarCRM SugarCRM, the number 1 customer experience software, prioritizes data security and flexibility for ideal […]
Because personalisation needs to go always further, new features have appeared for a more advanced dynamic content. I welcomed these latest new features with the aim of optimising my results and engaging my contacts even more. It was simple and quick to set up, so here is my experience. What is dynamic content? Definition Dynamic […]
Are you looking for professional training in marketing? Between FOAD, blended learning, mix learning, MOOC, FOAD , MOOC, are you lost? This choice is not insignificant, so here is a short guide to help you see things more clearly! Blended learning: definition Let’s start with a few definitions. Mix-learning or blended learning : these […]
Marketing automation training: why train? The benefits of marketing automation training Winbound Webmecanik Academy Visiplus Academy ISM training Orsys training Funding for marketing automation training Choose the training that suits you Marketing automation training: why train? Marketing automation is an inbound marketing practice that makes it possible to better manage your leads in order to […]
Today, prospects are very autonomous. Most of the buying journey happens before the very first sales contact. More than ever, bringing the sales team and the marketing team together makes sense. Here are a few tips to fully understand the challenges of smarketing and how to automate it thanks to tools your marketing team already […]
Combining your CRM and your marketing automation solution is the key to having a powerful tool, consistent and useful data to both marketing and sales teams! This article on CRM and marketing automation synchronization summarizes the key points of a good synchronization. Focus on the Salesforce & Webmecanik alliance. Salesforce is the world leader in […]
The mindset attract – qualify – nurture – retain is at the center of the inbound marketing strategy. Each step must be timed up in order to have an adapted and coherent content. The first step is the most important one because the quality of the following steps depends on it. You must agree that […]
The Webmecanik Automation Expert training supports you in understanding, getting to grips with, and implementing your marketing automation strategy. Through a program that is both theoretical and practical, Webmecanik offers you a comprehensive, certified training course. Discover the content of this program! A program designed for learners: Definition of inbound marketing & marketing automation To […]
Webmecanik Academy is an innovative ODL method, or Open and Distance Learning. It offers different blended learning paths: virtual classes, in-person classes, quizzes, team challenges… These different formats have been designed and implemented to guarantee fast and enjoyable learning. You will find different inbound marketing training paths. Today, I’d like to introduce you to Webmecanik […]
On the occasion of the online event, Haute-Savoie Digital Day, Sophie Panot has interviewed three of our clients on the implementation of their marketing automation strategy and its effect on customer acquisition and retention. A quick reminder about marketing automation: Marketing automation has two main functions: – To bring data with the behaviour analysis of […]
Establishing a B2B marketing action plan requires several key steps that we will detail in this article. It is an operational document to be shared with all stakeholders involved in this plan. Its purpose is to achieve the objectives set in the strategy by breaking down the different actions to be carried out according to […]
B2B companies: do you think you are publishing attractive content on your website, professional blog, social networks, newsletter, and through your guides and white papers in particular? However, are you disappointed with the results obtained? Are you getting little traffic, poorly qualified visitors, too many curious people downloading your white paper when you were hoping […]
We are very happy to see most of our clients who went through the COVID19 period in a much better position than their direct competitors. Automating the entire customer relationship, before and after sales, enabled them not only to continue being present and active in their market, but also to gain market share from competitors […]
Training in 2021 has never been so exciting! Our market, that of marketing automation, is seeing its users, players, and innovations explode! All of this in a world undergoing a full digital revolution even before the start of an international health crisis (Covid-19, for anyone who still had doubts) that would impact us all. It […]
Suspicious open rate? Click-through rate too high to be real? There are many email stats to keep in mind! The statistics for your marketing emails sometimes seem off the mark. This concerns all players (even our fellow global leader Hubspot), and the explanations are not always clear or obvious. An overview of the context and […]
Once again this year, Webmecanik’s marketing team attended Web Summit, 3 days of rich and inspiring conferences on the major trends of tomorrow. An online edition, focused on the major challenges facing our world—environment, mobility, diversity—and on the evolution of new technologies and their impact on our society. Over 104,000 participants and 1,137 speakers such […]
Creating emails is an important step in implementing a marketing automation strategy. In 2020, we introduced you to the new email editor in Webmecanik Automation. So I have now been using it for a few months for my newsletters, and all my sales and marketing communications. I’m sharing my experience and my advice to understand […]
Account-based marketing is a marketing technique used to support sales in B2B to detect and target key accounts that are interested in your product. The goal? To enable you to contact qualified leads in a personalized way! I’ll explain how I set it up to generate leads for our sales team! Identifying your visitors: the key […]
Account based marketing is a marketing method used in B2B to detect and target key accounts that are interested in your product. The goal? To enable you to contact qualified leads in a personalised way! I’ll explain to you how I have set it up to generate leads for our sales team! Detect commercial opportunities […]
Improving the conversion rate of your forms: I tested progressive profiling As you know, forms are an opportunity to generate qualified leads and learn more about your contacts. Progressive profiling therefore seems to me to be a very useful feature for improving the conversion rate of your forms. By implementing it at Webmecanik, I boosted […]
Everyone was waiting for it, we worked on it for months, so today I am very proud to announce: the new email builder is available now on Webmecanik Automation. It has never been that easy to create stylish and responsive email campaigns. Features for successful emailing campaigns Combining features and user experience, this email editor […]
Since October 26, 2020, Webmecanik has been experimenting in France the organization of weekly working hours over 4.5 days, making it possible to end one’s working week on Friday at lunchtime. A way to offer our employees a longer weekend and a better work-life balance. Origin of the project and context Webmecanik’s DNA Webmecanik has […]
In this particular year, the entire Webmecanik team was delighted to be able to participate in the organization of the online version of AutomationDay, the most important conference dedicated to marketing automation in France. The 2020 edition, the one of all records, had as its theme the customer experience. High-profile speakers came to share their […]
On September 15, we presented our new email builder to our customers during an “Ask me anything”. Participants were able to watch Norman Pracht, CEO, create an email, followed by a Q&A session. Here is a recap of all the information that was shared! Do previously created emails still work? We made sure not to […]
Today, all studies say it: it is essential to have a privileged relationship throughout the purchasing process. To help you optimize the relationship with your leads, Webmecanik Automation has a new feature: the implementation of rules allowing the automated assignment of contacts to the right sales representatives! This new feature has as many advantages for users […]
Forms are both your best asset for enriching your database and the stage of the customer journey least appreciated by your customers… at least until today. It is a delicate and decisive step, and it is from there that your entire inbound marketing strategy will take shape. The data allows you to segment your database […]
As you know, Webmecanik Automation is a marketing automation software based on Mautic’s Open Source framework of which we are the main contributor. We were therefore very committed to the development of Mautic 3, then to its adaptation for Webmecanik Automation 3! The new version of the framework will keep the technology at the top, […]
Divalto Weavy x Webmecanik Automation At Webmecanik, we are always looking for new features to offer you for a top-notch marketing and sales strategy! Our priority is to offer quality solutions and French partners whose values we share. We are therefore delighted to introduce our new plug-in with the Divalto weavy CRM. Divalto weavy is […]
From Smart Data to Inbound Marketing: an overview of digital marketing trends The last few years have been marked above all by the importance of “big data”. It was a real race for data among businesses. Data, being considered raw material, represented capital for the companies that possessed it. But this trend is over; companies now […]
What is Webmecanik? Webmecanik is a company from Haute-Savoie, founded in 2006 and reborn in 2015, that offers a marketing automation solution. The software is the first fully European one, based on open source (Mautic). Beyond the software, at Webmecanik you will find a professional and responsive team to support you from choosing the solution […]
As you know, a new email editor is on the way! Today, we invite you to meet the people behind this great adventure. Norman and Thierry are the key duo. What are their roles, what are the main stages, and above all, where does your new email builder stand? We’ll tell you everything! Who are […]
Digital pollution is very well known today. In 2020, it even exceeded the carbon footprint of civil aviation in France for the first time. Digital pollution includes the manufacture, use, and lack of recycling of electronic equipment, video streaming (whose annual global pollution is equivalent to the pollution generated by a country like Spain), and […]
The Webmecanik team is really happy as most of our customers got through the COVID19 period in a much better position than their direct competitors. If digital transformation is a task put to the test every day, the automation of campaigns across the entire customer journey is a real asset for our users who retain […]
INWINK, SPONSOR OF AUTOMATIONDAY 2020 What is inwink? inwink is the all-in-one event-intelligence platform that enables companies to engage their audience throughout the year around their B2B event strategy by: Orchestrating the entire organization of events – physical, digital, or hybrid – from a single platform; Offering participants and partners an exceptional online experience 100% […]
As we mentioned in our previous articles in this series, we are preparing the launch of a new high-flying email builder, ready to take you, marketer, into a new experience of creating and sending emails in your marketing automation tool. Without us even realizing it, the key element of success is responsiveness. Responsive email in […]
GARDENERS, DIGITAL AND CREATIVE AGENCY BY NATURE – Who is GARDENERS? At GARDENERS, a creative and digital communications agency, we believe that the future of communication must above all be human. Bringing users to the table, listening to them and understanding them is at the heart of our method. It is by carefully combining Data […]
Webmecanik supports you at every stage of the sales funnel—from first interaction to conversion—to transform your data into a powerful growth engine.
