• #Events
  • #Vie d’entreprise

Webmecanik accelerates its profitable growth !

Me and the Webmecanik team wish you all a happy new year 2020. The second half of 2019 was an amazing commercial success with new customers choosing Webmecanik as the alternative to Hubspot, Marketo, or Salesforce in diverse industries such as road concessions (ATMB), banking (Crédit Agricole Ile de France), CPG (In and Motion, Baouw), Human Resources (Odyssée RH), or software edition (Cegid Public, Dolist). We confirmed to increase our profitability with a 20% year-to-year turnover increase. This allows us to selfinance our product and sales developments.

Webmecanik confirms its involvement in the Mautic community

Mautic acquisition by Acquia has been a tremendous opportunity for the community.

After a few days of work at the first Mautic Community Summit in Amsterdam, new processes and teams have been built to enhance the way the community is managed. Webmecanik teammates have been contributing to it in different ways to this summit, David Coutelle and Fabrice Démarais for code contribution and Norman Pracht as Product Team member. We are also applying for roles in this new organization, now waiting for elections.

Release of the brand new Webmecanik 2.0 Portal

On behalf of the Webmecanik team I am proud to announce the release of the highly anticipated new portal to manage the marketing automation multi-instance access and even more enterprise-class features.

Starting from now, it includes the Single Sign On (SSO) management which highly simplify life and usage for large enterprises that manage several countries or brands as for agencies that manage multiple accounts on the behalf of their customers. Besides that, new features are coming very soon as object cloning between instances (campaign, emails, etc.) which will allow marketing managers to duplicate actions across several accounts with a simple click. Coming soon the cross account statistics will enable business intelligence analysis and comparison with average market statistics.

International driving the global growth

We are excited to start our operations in Italy and Romania with more than 10 new customers for each country, thanks to Carlo Bruno and Radu Zlatianu who make Webmecanik benefit from their amazing experience in digital marketing and lead generation.

At the same time our US revenue now represents 8% of our global turnover with 11 new companies launching their marketing automation process in the second semester of 2019.

Save the date for AutomationDay: October, 6th in Lyon, France

Webmecanik is proud to be again one of main sponsors of AutomationDay international event in Lyon, France on October, 6th. World-class speakers and more than 30 workshops - dedicated to inbound marketing and marketing automation - will share success stories and their experiences to CMOs, Sales Managers and CEOs from Enterprises, Integrators and Communication Agencies.

AutomationDay is a unique experience for Martech professionals, technologies that enhance automation processes, scenarios examples to increase productivity and seamless networking. This year the main topics will be focused on customer experience. 

About Webmecanik

Webmecanik is the first Marketing Automation Cloud and Open-Source Software Vendor in Europe. Fast adoption of Webmecanik is an alternative to expensive and closed marketing automation solutions such as Marketo, Oracle Eloqua, Salesforce Pardot, or Hubspo. 70 Partners and 350 Enterprises have already joined the Webmecanik users community in Europe, Americas, and Asia-Pacific.

Webmecanik enables its customers to automate their customer relationship by delivering a useful message or action to the right person at the right time using the right channel. Managed and synchronized with their CRM software, companies can now nurture their leads on every touchpoint with their customers and prospects. More information on en.webmecanik.com.

Stéphane CouleaudStephane Couleaud is the founder and president of Webmecanik.
As a pioneer in CRM marketing for 25 years, he founded Webmecanik in Annecy and since 2015 has been offering an alternative to proprietary and expensive automation marketing solutions such as Marketo, Oracle Eloqua, Salefsorce Pardot or Hubspot. Stéphane is also the co-author of the reference book "Marketing Automation, please your customers, accelerate your business"

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