I join the Webmecanik teams to wish you a very wonderful year 2020. The second half of 2019 was productive in terms of commercial success, with new clients choosing Webmecanik as an alternative to Hubspot, Marketo, or Salesforce across different business verticals such as motorway concession companies (ATMB), the bank (Crédit Agricole Ile de France), consumer products (In&Motion, Baouw), human resources (Odyssée RH) or software publishers (Cegid Public, Dolist). We confirmed an increase in our profitability, with a 20% rise in our year-over-year turnover. This enables us to self-fund our software innovations and their commercialization.
Webmecanik confirms its commitment to the Mautic community
Acquia’s acquisition of Mautic is a fantastic opportunity for the open source community.
After a few days of work during the first Mautic Community Summit in Amsterdam, new processes and teams were set up to increase the effectiveness of the community’s governance. The team Webmecanik contributed in multiple ways to this summit: David Coutelle and Fabrice Démarais by contributing to the code, and Norman Pracht as a member of the product team. We also proposed having strategic roles that will soon be put to election.
New 2.0 version of the myWebmecanik portal
On behalf of the entire Webmecanik team, I am very proud to announce the release of the brand new multi-accounts management platform, highly anticipated for managing multi-account marketing automation, and even more features enabling strong scalability.
From now on, this includes Single Sign On (SSO) authentication, which makes it easier to use for large enterprises that must manage multiple countries or brands, just like agencies that manage accounts for their various clients. In addition to this, new features are planned such as cloning objects across instances (campaigns, emails, etc.), which will allow marketing leaders to duplicate actions from one account to another with a single click. Very soon, multi-account statistics will enable analysis of aggregated data at the highest level of the company and comparison with the average figures achieved by companies operating in the same market.
International growth continues to contribute
We are very happy to have started operations in Italy and Romania, with more than 10 new clients in each country, thanks to Carlo Bruno and Radu Zlatianu, who share their incredible experience in digital marketing and lead generation with Webmecanik.
At the same time, our revenue in the United States now represents 8% of our business, with 11 new companies having successfully launched their marketing automation processes during the second half of 2019.
Book your day on October 6 in Lyon for AutomationDay
Webmecanik is proud to be the main sponsor again for AutomationDay, whose 3rd edition will take place on October 6, 2020 at the Hôtel de Région de Lyon. International speakers and many workshops dedicated to inbound marketing and marketing automation will provide opportunities to share use cases and experiences for marketing and sales teams, company leaders, agencies, or integrators. Theme for this year: customer experience.
About Webmecanik
Webmecanik’s rapid adoption as an alternative to proprietary and expensive marketing automation solutions such as Marketo, Oracle Eloqua, Salesforce Pardot, or Hubspot has been a key factor in the company’s growth. 60 partners and 350 companies have already joined the Webmecanik user community in Europe, the Americas, and the Asia-Pacific region.
Webmecanik Automation is the behavioral analysis of your prospects and customers, in addition to the data present in your CRM and ERP systems. Combined with your sales information, Webmecanik Automation automatically triggers the right message to the right person at the right time. Customer relationship management is complete and omnichannel, from email to social networks. Sales teams are alerted with up-to-date real-time information. Our experience is the source of inspiration for your customer relationship processes.
