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Articles, expert advice, and case studies to master inbound marketing and optimize customer relations.
CRM and marketing automation don’t have the same role, but they work far more effectively when they work together. When properly connected, they help you better qualify leads, smooth the handoff between marketing and sales, nurture relationships over time, and maintain a clearer view of each contact’s journey.
According to a Harvard/MIT study, being happy at work makes you 31% more productive. Happy employees are 2 times less likely to get sick, 6 times less absent, 9 times more loyal, and 55% more creative. And since that’s exactly what we want for ourselves at Webmecanik, we’ve made it our priority! Onboarding: via GIPHY […]
Based in Annecy, between lake and mountain, Webmecanik is a company committed to protecting the environment. Keen to contribute to the local economy, limit its carbon footprint, and get involved with mountain protection associations, Webmecanik is thinking about the future. Committed to a local association Through our support as a member of the Mountain […]
The last few weeks have been filled with news about data protection. Between the invalidation of the Privacy Shield, the controversy over the use of data by Tiktok, questions about the security of personal data arise and we are here to enlighten them for you. What is Privacy Shield? The Privacy Shield is a mechanism […]
BLOG DIGITAL, your new media outlet for web marketing news BlogDigital.fr is an online media outlet covering all the latest web marketing news and also publishes best-practice articles in digital marketing. Here is a selection of 5 useful articles published on BlogDigital.fr: CRM software: which is the best? What is the link between SEO and […]
As we mentioned in our previous articles in this series, the launch of the new email builder in your Webmecanik marketing automation software is an opportunity to integrate a few new functional and ergonomic features. Here is an overview of the features that await you. The new responsive email builder has been released! Enhanced features […]
As we explained in our article on the prerequisites for personalization with Marketing Automation, personalization is now a key component of the best marketing strategies. After segmenting your database, identifying your personas and defining your customer journey, you are ready to use the different features of your Marketing Automation tool! Custom fields The first thing to […]
Personalization is a key element when you address your customers or prospects. Today, who still wants to receive emails/ads for products/services they are not interested in? (not me) In 2020, personalization represents 14% of companies’ marketing budget* and has become the top challenge for more than 80% of marketers*. And for good reason! Personalization has […]
The email builders on the market mostly all have usability shortcomings. These technologies, often built several years ago, become a compilation of features without putting the user back at the heart of the project. Except that when you pile up features, there is often a lack of perspective that makes it possible to see the […]
In 2020, Webmecanik is proud to be a partner of the AutomationDay event for the fifth year! Our team will meet you on October 6, 2020 for THE event for digital marketing players in France dedicated to Marketing Automation. A 100% online and free edition this year. What is AutomationDay? AutomationDay is a day of […]
Social Selling Forum Geneva 2020: Online Edition! This year, the Webmecanik team attended some keynotes from #SocialSellingForum Geneva. Organized by Loïc Simon and featuring more than 20 speakers over two days, this 100% digital edition covered many key topics in today’s marketing, notably influencer marketing and marketing automation! Social Selling Increasingly, people are at the […]
Communication channels are becoming increasingly diverse. Beyond the timeless email or SMS, web notifications are emerging at the intersection of communication and retargeting. What is a web notification? Also called a push notification, a web notification is a message sent directly to the browser of a computer or a smartphone (in which case we speak […]
Join us on October 6, 2020 for the only French day of the year dedicated to Marketing Automation! Want to learn, share, and improve your skills on marketing automation? This event is made for YOU! AutomationDay is a day of conferences, workshops, and networking designed for digital marketing professionals. This year’s edition will be 100% […]
There are several techniques to collect visitors’ email addresses from your website and integrate them into relationship programs (newsletters or others). All these inbound marketing techniques spread quickly. We’re going to introduce you to the main ones. We chose to focus in 2020 on the 5 most effective techniques. Enjoy reading! Deploy “smart” popups Popups […]
Webinars (webinar in French) are a very powerful B2B prospecting tool. Webinars are presentations, live and online. It’s the result of combining the words “web” & “seminar” (seminar in English). A real content marketing and lead management tool, the webinar proves to be an effective solution for: Present your new products or features to your […]
Using a marketing automation solution is now essential to your inbound marketing strategy, but choosing a tool can prove to be time-consuming and complex, given how long the list of software on this fast-growing market is, as well as the features offered by each editor—something you can see in our benchmark. Because every need is […]
How to track the number of new prospects and customers each month? Once you’ve finished configuring your marketing automation strategy, and the first campaigns are up and running, the next task is to make sure that your marketing automation software meets your expectations: How many prospects (or leads) are added to your database each month? […]
Since the start of the health crisis, we’ve all received tons of emails from companies talking about Covid-19, telecommuting, the slowdown in business activity, etc. This massive volume of email sends has particularly saturated the messaging networks of internet service providers such as Orange, SFR, or La Poste. The difference between ISPs and email clients […]
Marketers around the world use Mailchimp for their email campaigns. Mailchimp is indeed a leader in the field of email sending, with attractive pricing as well. It’s a good tool that works perfectly well, especially when you’re just starting out with your newsletter campaigns. But if you want to go further in your email strategy, […]
Inbound marketing is at the heart of the digital strategies of companies that want to generate leads. However, it’s not just about generating leads to satisfy marketing KPIs, but rather about turning these leads into customers. The lack of alignment between Marketing and Sales teams is a hurdle that is widely highlighted in French B2B. […]
As I mentioned to the core team at Mautic Community some time ago, Webmecanik is proud to be able to offer its Mautic expertise and its resources to develop a new world-class email builder integrating the latest innovations and email industry trends. Since my appointment as leader of the Product Team within the Mautic community, […]
We all know that every marketer wants to understand the conversion rate generated by their marketing automation campaigns in order to measure the famous ROI (return on investment). So it is necessary to use a traffic analysis tool like Google Analytics, which provides a lot of information about the online customer journey. The data there […]
Webmecanik updates the Zapier plugin for the Mautic Community On January 28, 2020, Webmecanik provided the Mautic community with a major update to the Zapier plugin. We explain why we took this step, as well as the impact on your usage. What is Zapier? Zapier is a fantastic tool that makes it very easy (without […]
I join the Webmecanik teams to wish you a very wonderful year 2020. The second half of 2019 was productive in terms of commercial success, with new clients choosing Webmecanik as an alternative to Hubspot, Marketo, or Salesforce across different business verticals such as motorway concession companies (ATMB), the bank (Crédit Agricole Ile de France), […]
Webmecanik, a marketing automation software publisher based on open source technology, launches its new multi-account management interface. This new platform makes it possible to centralize and manage all of your customers, subsidiaries, or brands in one place. This multi-account management is therefore aimed at agencies, as well as multi-account businesses. This platform allows you to: […]
As explained more than two months ago now on our blog, the new rules on cookie management will soon be here (Chrome 80 is planned for February 2020). Under these new rules, third-party cookies (third-party cookies) are now blocked by default (Standard mode). In addition, and as promised, while Webmecanik is directly affected by these […]
Inbound Marketing : les étapes clés d’une stratégie performante The digital transformation of your SME is no longer a question—it’s a necessity, and it’s time to make the leap. It’s also essential to rethink your traditional marketing methods. For effective and intelligent messaging, Inbound Marketing is a proven solution. But be careful: implementing an Inbound […]
While outbound marketing (or outgoing marketing) is based on intrusion and mass messaging, inbound marketing (or incoming marketing) “is a digital marketing strategy aimed at getting the customer to come to you, rather than going out to find them.” An approach that perfectly matches new ways of working, placing digital at the heart of today’s […]
How to create an effective newsletter in 6 steps? In a highly connected, competitive, and particularly “mutating” world, dialogue marketing is the cornerstone of a successful digital communications strategy. Among the impactful tools available to businesses, the newsletter email is a fundamental you shouldn’t overlook. But for it to be relevant, your newsletter needs to […]
The 4 key steps for an effective lead nurturing strategy Once your visitors are converted into prospects (or “leads,” according to Anglo-Saxon terminology), a new mission begins: turning your prospects into customers. To achieve this, a solid lead nurturing strategy is essential. This concept, inspired by gardening and botany, involves protecting your prospects to help […]
Lessons learned from Web Summit 2019 The Web Summit 2019 in a few figures: 70,000 attendees 1,200 speakers 170 countries Very wide-ranging topics: AI, Autotech, binate, musicnotes, planetech, robot talks, pub summit, Sports trade, Moneyconf, Healthconf… Once again this year, Webmecanik was lucky enough to attend. Indeed, Sophie Panot had the opportunity to take part in […]
The 6 reasons to integrate your CRM and Marketing Automation software Building and maintaining a relationship of trust with your customers is a key challenge for your company’s success. The variety of customer journeys and complex platforms greatly complicate this customer relationship management. Since personal data is now the fuel for all growth, you lose […]
Improve the profitability of your trade shows with marketing automation! Planning trade shows and events in advance, as well as following up afterward, is very time-consuming for both the Marketing team and the Sales teams. However, many low-value-added tasks can be automated. Registration is the first mandatory step to properly prepare a trade show. It […]
The 6 reasons to choose an open-source marketing automation solution If you’re looking for a new email marketing or marketing automation solution, you have many options. Some systems are free—this is what we call open source. Just like in the CMS or e-commerce world, MarTech companies are increasingly drawn to these open technologies. Why should […]
What to take away from the “2019 State of Email Workflow”? As every year, Litmus shared its report on the state of email. The 2019 State of Email Workflows provides a roundup of email clients’ market shares, emerging platforms, the latest updates, topics such as security and privacy, as well as the challenges you should […]
The new cookie management rules: a thunderclap for software and web app publishers The anti-tracking protection feature first launched as a simple way to browse in private mode has recently been changed by Firefox. Indeed, in the recent Firefox 70 version, this protection is now strengthened in order to increase control by the user by […]
B2B Lead Generation & Marketing Automation – Key figures for 2019 For the third year in a row, Companeo shared The B2B Lead Barometer 2019. A complete and detailed study, conducted with marketing and sales directors. This year again, the barometer highlights trends and market developments in prospect generation (Lead Generation) in B2B. What should […]
Recruitment, the main obstacle to the strong growth of software publishers Syntec Numérique and EY released on October 8, 2019 the results of the ninth edition of the Top 250 of French software publishers. It’s an opportunity to see that the sector remains extremely dynamic and innovative in France, and to look back at the […]
Paid acquisition campaigns : how to boost their performance by combining them with marketing automation ? The rollout of acquisition strategies based only on primary KPIs is a given for most advertisers. We’ll see that highly effective strategies can be deployed based on so-called “secondary” performance indicators (newsletter subscription, downloading resources, webinar registration…). A well-designed lead nurturing strategy indeed makes it […]
We offer you a regularly updated comparison of different marketing automation software on the market. Each software is analyzed against more than 60 criteria. You can search for the feature you need; we provide a side-by-side comparison of the software, following the marketing automation solutions benchmark by the Marketing Automation Academy. This comparison will help you find […]
Business leaders, marketing directors or sales directors: this book gives you the keys to deploy a marketing automation solution across all of your touchpoints. By placing your customers at the heart of your business strategy, you accelerate your growth and optimize your customer relationship. Marketing automation is no longer an option—it has become the essential […]
The news is very fresh, just a few months after Acquia acquired Mautic, a new investor is entering the company’s ownership, valuing Acquia at $1 billion. This announcement should not bring any fundamental changes to the open-source communities of Mautic and Drupal as announced by Dries Buytaert (founder of Drupal and CEO of Acquia) on his website. […]
In 2019, French B2B companies stated that only 27% of their leads are generated by their Marketing Department (B2B Lead Barometer, Companeo, June 2019)! There is therefore huge room for growth for marketers, while 80% of business leaders and salespeople identify as the main cause of these poor performances a failing Marketing/Sales alignment. Against this […]
The Mautic community, at the heart of Webmecanik When David Hurley first developed Mautic in 2015, he wanted to build a community that gives everyone the power to understand, manage, and grow their business or organization. This belief has been at the core of Webmecanik ever since we decided to help companies set up marketing […]
With the advent of SaaS, software publishers now have two imperatives: the original one of scaling their business, and the new one of reducing churn. Scaling means systematizing and automating the follow-up of new leads in order to convert them better. As for churn, tracking customers will make it possible to make them self-sufficient and […]
On behalf of the Webmecanik team, I am proud to welcome 32 new customers for the first half of 2019—Divalto and Dimo Software in IT, Skiply in the world of connected devices, Fransat in the media sector, and a few nonprofit organizations. Our revenue is growing by 22% with stable headcount. This allows us to […]
According to the agency we asked, time is the most complicated thing to manage in marketing automation. Time to set up, the teams’ available time, etc. Let’s look at it in detail ! Why should you allow time to implement marketing automation? Marketing automation is used by many agencies and companies; we therefore asked the agency […]
Security is one of the most important things for software users and application owners. Data protection has become even more important since the implementation of the General Data Protection Regulation (GDPR) on 25 May 2018. This regulation requires companies to put in place the necessary technical and organizational measures to ensure a significant level of security for […]
Almost 2 months after the announcement that Acquia is acquiring Mautic, the community Mautic remains waiting for the announcements planned within 90 days, which should provide a bit more clarity on how things will work going forward under the company. This major change for the community is an immense opportunity to benefit from the experience of […]
What could be better than an event about Marketing Automation for the 2019 back-to-school season! Webmecanik is proud to be one of the main partners of the AutomationDay event taking place on Tuesday, September 17, 2019 at the Hôtel de Région in Lyon. Have you not heard of AutomationDay yet? It’s a day of conferences, […]
In marketing, defining and tracking KPIs (Key performance indicator) is essential. Webmecanik has listened to your feedback and works every day to improve its Automation software. After a development related to e-commerce on Prestashop, today it’s the dashboards that interest us, and more particularly the newest of its widgets: the best email open times. The […]
A lot of stress, a lot of work, but it was insane! Simply ! Last Friday marked the second edition of our event WEBISLAND. An event we created more than a year ago (Webmecanik Pipeline X Khosi), dedicated to digital marketing in Nantes. An event we’d envisioned around a drink back in 2018, and that brought […]
Webmecanik supports you at every stage of the sales funnel—from first interaction to conversion—to transform your data into a powerful growth engine.
