It has now been 4 years since Webmecanik offers its version of marketing automation based on mautic open source for TPEs, SMEs, mid-sized enterprises (ETIs), large groups, and Startups. To be precise, it dates back to the 1.1.2 version (2.15.1 to date) of mautic, released on June 9, 2015.
This history allows us to state that today we are the biggest mautic specialist in France, and even in Europe. A source of pride for the Webmecanik team, built on several pillars—pillars without which it would seem inappropriate to claim our expertise.
Mautic is the Open Source Marketing Automation solution that makes it possible to interact with visitors, contacts, prospects, and customers in a personalized way. The assurance that they evolve through their buying journey is what we call nurturing.
The history with Mautic and marketing automation
As explained in the introduction, we became interested in this open-source project back in 2015, from its very beginning. In addition, we had a few years of partnership with an American vendor that enabled us to distribute its solution exclusively until our investment in open source. That is about a decade of expertise in the marketing automation world.
Our history with mautic—what does it represent today?
- 75 software versions, including a major one (mautic 2.x). All tested, improved, and deployed for our customers
- More than 500 instance deployments
- A contribution to the project that makes us the 2nd-largest contributor in the world (after mautic inc.); I’ll come back to this in the third paragraph.
- +70 web or marketing agencies that use Webmecanik automation for themselves and their clients
This history is very important to us.
Indeed, it allows us to have a very clear view of the direction the open-source project is taking, to know all its players, to be recognized as an actor, and to master every corner of the application. That last point opens up endless prospects for evolution and integrations.
Managing Mautic at scale
Deploying more than 500 instances has allowed us to industrialize our processes in order to provide our customers with a high-quality service (100% SLA over the last 3 months).
It is also a reliable way to benefit from the growth of an open-source application while benefiting from the stability of a slower-to-grow application in proprietary software. In practice, on average there are 3 updates every two months—ensuring unparalleled functional progress, with software that stays current.
Just as many customers and users also means just as many use cases that have enriched our marketing, sales, and support expertise. Today you can find case studies across many industries (such as in tourism, for example), as well as high-quality, hands-on support and guidance from our strategist trainers, where some people simply sell a piece of software.
Also, a support hub full of content and FAQs that satisfies 98% of our customers (study conducted across all our customers with 468 responses to the questionnaire).
All of this boils down to a stable, maintained version over time, always ahead of the community version that sometimes follows a more structured cycle. We don’t wait for releases—we shape them.
Contribution to Mautic
Haha… This is a big topic that I particularly care about. I’ve had the chance to address it several times. Indeed, open source is a concept, a philosophy. Everything is based on a community, and that word is very important. Webmecanik benefits from this community, but to call yourself an expert in an open-source community, you have to be one of its actors—we’re talking about contributors. Make sure your open-source experts are always contributors; it gives you greater expertise and ensures that your expert embraces the very concept of open source.
And on this point, we have nothing to be ashamed of. Quite the opposite! Today we are the 2nd-largest contributor worldwide to this project, along with mautic inc. themselves. This involves several aspects:
- Marketing and support contributions: +400 times
- Functional contributions and bugs: +300 times
And beyond the product itself, the community is also about managing/administrating/animating an international team (±100 contributors/developers, +30,000 users).
Proximity to Mautic
Yes, this intensive presence since the beginning of the project has allowed us to join the community’s “core” team. This enables us to influence and organize the community from a functional, technical, or marketing perspective.
In this context, we are very invested in mautic’s future, and the news is mautic 3.x. The next major version of the application will bring yet another incredible milestone to the mautic project and the marketing automation world. Optimized features, rethought user experience, and even greater openness to new technologies, your technical ecosystems (ERP, CRM, etc.), and your business use cases.
Why choose Webmecanik’s Mautic offering
Simply because we are the #1 Mautic specialist in France and Europe (today present in 9 countries) who guarantees you:
- ease of implementation: in just a few minutes, your account is created and configured
- availability (SLA), optimal security, and compliance with GDPR
- native integrations with your technical environments (Salesforce, Microsoft Dynamics, SugarCRM, SuiteCRM, ZohoCRM, Pipedrive, INESCRM, Webikeo, etc.)
- unmatched closeness before purchase and during use (support, training, onboarding)
- access to a network of specialized partners in your industry.
Go on—join the power of open source, fully set up and well managed!
Continue exploring articles
GUIDE: Marketing email tracking and CNIL compliance (GDPR)
Understand everything about email tracking and the CNIL's new recommendations to remain GDPR compliant while continuing to effectively manage your campaigns.
Strategic guide: master Lead Nurturing for conversion
Lead nurturing is not just a sequence of automated emails. It’s the art of keeping a relevant conversation with your prospects until they’re ready to buy. This guide gives you the keys to structure campaigns that turn interest into revenue. 1. The diagnostic phase: lay the foundations Before writing a single line, you must define […]
How to track the performance of your marketing messages?
Introduction You’re already well established in your market. Your target is clearly defined, your marketing channels are in place, and you may have even carried out an audit of your past activities. But one question remains essential: are your marketing messages truly performing? Whether it’s email, WhatsApp messages, SEA campaigns, social ads, or SMS, every […]
Why email statistics are essential to your strategy?
Let’s be honest: when we talk about email marketing, we often think about the subject line, design, the header, or even the famous CTA. But statistics? They’re sometimes pushed into the background… until the moment you ask, “But did someone really read this email?” This is where an analysis of open rates, clicks, bounce rates, […]
CRM and marketing automation: how to (finally) align Sales and Marketing teams?
The opportunity nobody was asking for In 2025, the crisis of trust persists in our economies. This crisis of trust makes acquiring new customers a long, complex, and uncertain process. As in every crisis cycle of a system based on the continuous growth of sales of goods and services. In too many French companies, the […]
How to increase your ARR with marketing automation?
In an ultra-competitive SaaS environment, growing ARR (Annual Recurring Revenue) is more than an objective: it’s a matter of survival. Yet most efforts are focused either on sales teams or on paid acquisition. What if your ARR also depended on your ability to automate and intelligently orchestrate the customer journey? Marketing automation is not limited […]