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Webmecanik Automation shows you the best times to open your emails
2 min read

Webmecanik Automation shows you the best times to open your emails

In marketing, defining and tracking KPIs (Key performance indicator) is essential. Webmecanik has listened to your feedback and works every day to improve its Automation software. After a development related to e-commerce on Prestashop, today it’s the dashboards that interest us, and more particularly the newest of its widgets: the best email open times. The topic of email builder and marketing automation is broad—let’s focus today on the timings! 

 

What time should I send my email

For a communications manager, this question comes up every day. Should I send my email based on recommended hours from general studies? Do I need to test sending emails at every time across my contact database?

What if you analyzed the statistics from your previous sends at a glance to finally get the information…

The time when my emails are most opened is…

Thanks to the new widget “Best email read hours”, it’s now possible with a single click on your Webmecanik Automation dashboard.

top_heures_ouverture

53% of opened emails were opened between 1:00 p.m. and 2:00 p.m.!

These statistics are displayed in real time, and can be filtered by date range, but also by the segment, campaign, or company of your choice!

Last year, what was the most popular opening time during the summer holidays?
Do employees at “Coca-Cola” open your emails more in the morning or in the evening?

Don’t wait any longer, and find this statistic in your dashboard today by following these few instructions:

best-email-read-hour

Also read: 3 tips for creating effective email campaigns

Also read: 3 ways to use thank-you emails

Also read: The new responsive email builder is out!

All my marketing stats

Of course, this widget isn’t the only one available to display your marketing automation-related statistics. The dashboard includes a large list of indicators, such as, for example…

  • The best email open rates
  • The most clicked pages
  • The most submitted forms
  • Visit durations
  • Tracking downloads of your resources
  • And much more!

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