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Articles, expert advice, and case studies to master inbound marketing and optimize customer relations.
CRM and marketing automation don’t have the same role, but they work far more effectively when they work together. When properly connected, they help you better qualify leads, smooth the handoff between marketing and sales, nurture relationships over time, and maintain a clearer view of each contact’s journey.
Since the implementation of GDPR, we’ve heard a little, a lot, enormously about the practice of the opt-in, which consists of obtaining people’s consent in order to be able to send them marketing emails. But what about double opt-in—where is it in all of this, and is it important? First, let’s define what double opt-in […]
Many companies looking for an affordable marketing automation solution dive into the open source adventure with Mautic, thinking that open source (an open application code) is free. That’s true, but only partially. It is indeed very easy to download the full code (hosted on GitHub, here our fork), which technically lets you run the application for […]
While Mautic has just announced its acquisition by Acquia, the company took the opportunity to announce an update to its software dedicated to agencies and multi-account marketing automation management. The chance for us to remind you that Webmecanik has been a pioneer of the offering designed for agencies and multi-account businesses (it was already the […]
After the announcement of Acquia’s acquisition of Mautic Inc., we’re sharing our immediate reaction in the form of an editorial. Here are our thoughts, explanations, and impressions as the second contributor to the Mautic community. Prerequisites: distinguish Mautic and… Mautic! Warning, the communication around this event is a bit clumsy: Acquia bought the company Mautic, […]
Over the past few years, we’ve seen a profound transformation in the way marketing is approached. Indeed, technological progress disrupts consumer behavior; therefore, it is essential for companies to evolve their marketing approaches. Content marketing is the illustration of this phenomenon. Content marketing has become one of the strongest webmarketing trends. In fact, for the majority […]
2 billion emails are sent per month; at the time of GDPR, records were broken with more than 100 million email sends per day. Email remains a preferred communication channel, whether for institutional, transactional, or marketing communication—whose marketing email statistics are to be monitored. So it’s important to take the utmost care with your emails […]
We are proud to announce the update 1.3.2 of our plugin Mautic x Prestashop as well as the Webmecanik Automation x Prestashop version! Here is the list of new features: Information linked to purchases In this new version of the module, we added new purchase information to the data synchronization between Prestashop and your marketing automation software. That […]
Today, a majority of companies opt for an Inbound Marketing strategy, a strategy recognized for promoting lead acquisition. But then, what do you do with these new prospects? You need to be able to distinguish those who are genuinely interested in your product from those who are just starting to look around and learn about […]
It has now been 4 years since Webmecanik offers its version of marketing automation based on mautic open source for TPEs, SMEs, mid-sized enterprises (ETIs), large groups, and Startups. To be precise, it dates back to the 1.1.2 version (2.15.1 to date) of mautic, released on June 9, 2015. This history allows us to state that today we […]
According to a study carried out at the end of 2015 by the agency Noir sur blanc, no fewer than 80% of business schools have evolved their brand over the last 15 years. In just a few years, branding has become a strategic discipline for all higher education institutions. Yet 20 years ago, likening a […]
Implementing an Inbound recruiting or Inbound HR methodology pursues the same objective as its marketing counterpart: growing the company. Inbound recruiting is a recruitment strategy that aligns HR needs with candidate aspirations. From HR marketing to employer branding and career sites, all of these are levers integrated into this 3.0 recruitment strategy. Derived from Inbound […]
In the past, job fairs, training catalogs, and employment guides were the preferred tools used by schools and training centers to recruit their students. With the rise of new technologies, becoming visible on search engines, being active on social media, attracting, convincing and converting your visitors into applicants or students has become the new rule […]
There are different kinds of marketing emails that are sent to your contacts thanks to email builders in marketing automation. Depending on the needs and goals of your strategy and your company, you can send newsletters, targeted emails, emails centered on your visitors’ behavior, content emails to nurture your prospects, etc. Each choice is made […]
Dear marketing managers, dear sales directors, Do you know these figures? • 90% of B2B decision-makers refuse sales phone calls, • 61% first look for information on a search engine like Google, • the effectiveness of marketing automation increased by +69% in 1 year, • the number of companies using a dedicated platform doubled in […]
New features and functional improvements Forms New form action: possibility of triggering the download of “the latest resource” assigned to a category – see FAQ. Phone number format validation: possibility of enabling restriction to the international format on a phone-type field. Very useful when you use the SMS channel. Campaigns Update the company: in the […]
On behalf of the entire Webmecanik team, and as Europe’s first publisher of Open Source marketing automation software solutions in Europe, I am proud to announce an excellent year in 2019. We have just finished above our targets, with revenue increasing by more than 30% and 40 new customers including renowned brands such as Engie, Crédit […]
With the implementation of inbound marketing techniques, your company may collect more data about your prospects than it is able to process. A relevant strategy for qualifying them is to implement a marketing scoring method which, by assigning a value to each prospect, will allow you to quickly identify the most interesting targets. Our advice […]
Web Summit 2018 took place from November 5 to 8, 2018 in Lisbon. More than 70,000 visitors gathered to attend the trade show described as “the best technology conference on the planet” by the famous American magazine Forbes: Web Summit. Sophie Panot, Sales Director at Webmecanik and Marie Chambon, CEO of Enjoy studio, had the chance to attend this great […]
After reading an article written by a marketing automation software vendor that stunned me, I wanted to shed some light on these false and deceitful statements, which clearly show the philosophy and values of certain players in the market. Without bashing or pointing fingers at these people, I will simply take an educational approach and […]
More and more people are talking about Marketing Automation today. But do you really know what lies behind this term? Do you know how and why to use it? Do you know whether it can adapt to your industry? Through this article, discover the secrets of Marketing Automation and the major business opportunities it represents. 1. […]
In 2018, the company Getresponse published its report with figures on email marketing. More than 2 billion emails were analyzed, across 126 countries and 19 different industries. To help you optimize your email marketing strategy, we have highlighted the key figures from these email statistics. These figures confirm that the 2018 Inbound Marketing priorities are the […]
Who wouldn’t want to take part in the biggest tech trade show in Europe? In answer to that question, you certainly won’t find Sophie, Marie and Stéphane. Indeed, all three of them flew to Lisbon to take part in 3 days of pure inspiration. Stéphane Couleaud, CEO of Webmecanik, had the honor of being part […]
There are many marketing strategies available to businesses. These companies often have every interest in not limiting themselves to online or offline channels, but rather choosing a mix of both in order to properly cover the market and even offset losses in case one of the chosen channels does not achieve the expected success. So, […]
In 2017, there were 3.7 billion people in the world using email, and this number is expected to increase to 4.3 billion in 2022. With half of the world’s population using email, and the ability to reach these people at any time of day, email marketing is a very important technique for building a database. So, how […]
What is retargeting? Retargeting is an online marketing strategy that allows you to showcase your brand to users who have left your website without converting. By adding a tracking pixel to your site, you will be able to see when they leave your site and set up an ad on another independent site, simply to […]
As every year, Hubspot has released its new report with figures on inbound marketing. A comprehensive study carried out with more than 6,200 people from 99 different countries and working in different industries and business sectors. Once again this year, the famous State of Inbound 2018 highlights the many advantages and strengths of inbound marketing. The state […]
After having discovered the concept of newsletters and tips for success, here are a few arguments in favor of email marketing! With an average ROI of 3.8% and 3.7 billion users worldwide, and projected growth reaching 4.1 billion in 2021, email marketing is one of the three most influential sources of information. Excellent news for […]
If you have not yet implemented a digital marketing strategy for your business, then you are missing out on many opportunities. It is true that “online” marketing can seem intimidating and complicated. This can discourage even the most determined entrepreneurs from implementing an online marketing plan. So this is the purpose of this article: to […]
If you have not yet implemented a digital marketing strategy for your business, then you are missing out on a great many opportunities. It is true that “online” marketing can seem intimidating and complicated. This can discourage even the most determined entrepreneurs from implementing an online marketing plan. The purpose of this article is therefore […]
How are traditional and digital marketing different? In traditional marketing, communication only goes in one direction, with the company speaking directly to its audience. Admittedly, in digital marketing, it is still possible to see this type of communication being used. However, there is a focus on multidirectional communication, with companies speaking to and listening to […]
This Monday of November, Mautic Inc. Team has announced the end of Mautic Free. The Free Cloud version of Mautic Open Source project hosted by Mautic Inc., that could be seen as a huge earthquake for several users, but I will tell you now why it is not. In fact, I think that has been […]
“Doing marketing automation”; This is often how many marketing experts approach the nurturing phase of a digital strategy. Is that really reasonable? It is time to bring some order to our vocabulary! Our clients ask us to “do marketing automation” at every turn. Yet, this often reflects confusion between a tool and a practice. Confusion […]
The synergy between the marketing team and the sales team is no longer enough to be truly competitive. Currently, the use of highly qualified leads is essential for the effective performance of your sales force. Therefore, you need to find all the relevant and essential information about your potential customers. All these steps are therefore […]
In SEO, techniques come in shades of gray. From “White hat” for the “risk-free” strategy to “Black hat” for the SEO swashbucklers riding the waves of search engines. When talking about SEO in France, we can essentially focus on Google; the other search engines only provide a small source of traffic compared with the effort […]
Contents of the Automation update – August 2018 We are pleased to inform you of the release of the new version of your Webmecanik Automation software! It includes Mautic versions 2.14.0 and 2.14.1 as well as additional contributions from us. You will find new ways to use the email channel with RSS to Email and email reply […]
If you have not yet implemented a digital marketing strategy for your business, then you are missing out on many opportunities. It is true that “online” marketing can seem intimidating and complicated. This can discourage even the most determined entrepreneurs from putting together an online marketing plan. That is therefore the purpose of this article: […]
I’m the General Manager of Webmecanik, a editor hosting and supporting Mautic open source version (as many other exist). It features maintenance, debug, support, training, partnering programs, etc. All of that managed from France and hosted in France, Switzerland or US depending on our customer needs. We count today more than 300 customers in 8 […]
If you have not yet implemented a digital marketing strategy for your business, then you are missing out on many opportunities. It is true that “online” marketing can seem intimidating and complicated. This can discourage even the most determined entrepreneurs from putting an online marketing plan in place. So the purpose of this article is […]
July 31, 2018: Webmecanik, the first open source cloud marketing automation software provider in Europe, today announces a record first half. Revenue increases by 30% with 27 new customers such as Mondial Relay, Crédit Agricole CashInTime, Reed Exhibitions, Avea La Poste and Engie. The company has been profitable since the last quarter of 2017 and continues […]
Since discovering it, we have understood the power of webinars as a marketing tool. We believe they are a major weapon for lead generation, as well as in a lead nurturing strategy. For those who may be unfamiliar with it, the webinar is a contraction of “web + seminar”. In other words, it is the […]
In 2008, the term Inbound Marketing left its mark on the world of digital marketing. A new way of thinking, a new approach, to address a new paradigm. It was finally time to move from mass communication to more personalized, more targeted communication. The leitmotif? Deliver the right high-quality, relevant content, at the right time, […]
If you have not yet implemented a digital marketing strategy for your business, then you are missing out on many opportunities. It is true that online marketing can seem intimidating and complicated. This can discourage even the most determined entrepreneurs from implementing an online marketing plan. So this is the purpose of this article: to […]
If you have not yet implemented a digital marketing strategy for your business, then you are missing out on many opportunities. It is true that “online” marketing can seem intimidating and complicated. This can discourage even the most determined entrepreneurs from implementing an online marketing plan. So the purpose of this article is to examine […]
Brioude Internet is a Google Partner Premium-certified agency specializing in organic and paid search engine optimization, remarketing, link building, and web marketing. Based in Paris, Lyon, and Brioude, our agencies are constantly seeking growth and innovation in order to offer the most relevant levers to our clients. It is with this in mind that we […]
If you have not yet implemented a digital marketing strategy for your business, then you are missing out on many opportunities. It is true that “online” marketing can seem intimidating and complicated. This can discourage even the most determined entrepreneurs from putting an online marketing plan in place. So that is the purpose of this […]
There is no doubt that we work and live in an engagement economy, and marketers know it: 82% of them make customer experience their priority, whether online or offline. We know that we must indeed engage with our consumers in order to continue generating revenue. But it isn’t easy. Our world is flooded with excessive […]
Video is the most effective marketing content for driving sales. According to Email Monks, emails with videos generate returns 280% higher than traditional emails. According to the report by Aberdeen Group, 67% of companies use video to build brand awareness, 60% to generate conversions and 53% to nurture leads. So how can companies really leverage […]
Nothing is more frustrating than a marketing strategy that does not work and for which many resources are deployed. Many bloggers have fallen into the trap: they contribute several times on another blog or in another publication, and become disillusioned when they do not achieve the expected results. To establish yourself as an expert and […]
What the GDPR law says As part of the GDPR, it is required to obtain the explicit consent of your visitors on your site in order to use cookies. Why? Quite simply because cookie technology makes it possible to collect personal information about visitors’ behavior and profile while identifying them without their knowledge. Hence the […]
I wanted to share a few words and thoughts about Open Source. Working for 3 years very closely with the Mautic open source community, I’ve seen people and especially companies behaving differently. And sometimes, it irritates me a little bit to hear “I’m an expert of that community” when those experts never contributed. The advantages […]
Like any B2C marketing professional, you have probably imagined that the concept of “lead nurturing” is only suitable for B2B sectors. With the arrival of new platforms such as marketing automation, B2C marketers are beginning to understand that it is beneficial to implement nurturing programs for customers. B2C marketers add customer nurturing to their marketing […]
Webmecanik supports you at every stage of the sales funnel—from first interaction to conversion—to transform your data into a powerful growth engine.
