21We regularly offer you a comparison of different marketing automation software solutions on the market. Each software solution is analyzed on more than 60 criteria. You can search for the feature you need, and we offer you a side-by-side comparison of software solutions following the benchmark of marketing automation solutions by the Marketing Automation Academy. This comparison will help you find the marketing automation platform that suits you.
Webmecanik
First French marketing automation software vendor based on Mautic Open Source code, which ensures the long-term viability of investments made by companies and digital agencies with more than 150 developers worldwide. This SaaS solution offers a stable version, hosted in France with local support and compliant with the new GDPR regulations.
Marketo
Marketo, one of the global leaders in the field of marketing automation, was created with the aim of giving marketers a way to personalize their interactions with their customers and provide them with detailed reports. The company now offers a range of products focused on customer marketing and data analysis, and mainly targets enterprise and mid-sized customers.
General comparison
| Webmecanik | Marketo | |
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| Pros |
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| Cons |
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Comparison by feature
Relationship marketing
- Collect and use data from anonymous contacts
| Webmecanik | Marketo | |
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Cookie-based data collection |
╳ | ╳ |
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Tracking anonymous data (browsing behavior) |
╳ | ╳ |
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Using anonymous behavioral data for segmentation |
╳ | ╳ |
Capture leads
- Lead tracking
| Webmecanik | Marketo | ||
| Tracking script | Identify your visitors | ╳ | ╳ |
- Form creation
| Webmecanik | Marketo | ||
| Form setup (fields, submission) | Capture through forms | ╳ | ╳ |
| Form template | ╳ | ╳ | |
| Progressive profiling | ╳ | – | |
| Pre-filled form (auto-fill) | ╳ | – |
- Dynamic content
| Webmecanik | Marketo | ||
| Information collection via pop-in | ╳ | ╳ |
- Landing page editor
| Webmecanik | Marketo | ||
| Landing pages | Create landing pages to convert | ╳ | ╳ |
| A/B testing | ╳ | ╳ | |
| Landing page templates | ╳ | ╳ |
- Social Monitoring
| Webmecanik | Marketo | ||
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Capture with # |
Track high-potential Twitter accounts |
╳ | – |
- Social login
| Webmecanik | Marketo | ||
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Facebook Connect |
Capture through social media |
╳ | – |
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LinkedIn Connect |
Capture through social media |
╳ | – |
Qualify the database
- Lead Management
| Webmecanik | Marketo | |
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Lead manager |
╳ | ╳ |
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Behavioral history |
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Prospect record |
╳ | ╳ |
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Prospect creation |
╳ | ╳ |
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CSV import of prospects |
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Reconciliation (merge) |
╳ | ╳ |
- Segmentation
| Webmecanik | Marketo | |
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Smartlists |
╳ | ╳ |
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Behavioral tracking |
╳ | ╳ |
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Tag |
╳ | ╳ |
- Scoring
| Webmecanik | Marketo | |
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Points |
╳ | ╳ |
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Actions based on points (trigger) |
╳ | ╳ |
Nurture the relationship
- Email marketing: build scenarios for your email campaigns
| Webmecanik | Marketo | |
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WYSIWYG editor |
╳ | ╳ |
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Email Marketing |
╳ | ╳ |
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Transactional email |
╳ | ╳ |
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Drag and drop content blocks |
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Template |
╳ | ╳ |
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A/B testing |
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Responsive format |
╳ | ╳ |
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Preview / tests |
╳ | ╳ |
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Send frequency management |
╳ | ╳ |
- Social Media
| Webmecanik | Marketo | ||
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Social relationship marketing (automated campaign) |
Publishing on LinkedIn |
– | – |
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Publishing on Twitter |
╳ | – | |
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Publishing on Facebook |
– | – | |
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Social media publishing platform |
Publishing on social media |
– | – |
- Other channels
| Webmecanik | Marketo | ||
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Dynamic content |
Publishing dynamic content |
╳ | – |
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SMS |
Push | ╳ | – |
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Web notification |
Push | ╳ | – |
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RSS to email |
Push | – | – |
| Blog |
Creating a blog in the marketing automation interface |
– | – |
Automate and manage
- Campaign builder: build marketing automation campaigns
| Webmecanik | Marketo | |
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Campaign builder |
╳ | ╳ |
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Drag and drop |
╳ | ╳ |
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Test |
╳ | ╳ |
- Dashboards: configure dashboards
| Webmecanik | Marketo | |
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Personalize by user |
╳ | ╳ |
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Macro view and by time period |
╳ | ╳ |
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Calendar |
╳ | ╳ |
- Reporting: track reports to manage better
| Webmecanik | Marketo | |
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Analyze your actions with dynamic reports |
╳ | ╳ |
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Automatic report sending |
╳ | ╳ |
- Alerts
| Webmecanik | Marketo | |
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Automatic alerts |
╳ | ╳ |
Services
- Integration: real-time connection with all platforms
| Webmecanik | Marketo | |
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CRM integration |
╳ | ╳ |
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eCommerce integration |
╳ | ╳ |
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Email inbox integration |
╳ | ╳ |
- Guidance: be in control of your tool
| Webmecanik | Marketo | |
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Training (in-person & remote) |
╳ | – |
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Deployment assistance |
╳ | – |
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Quality control before sending |
╳ | – |
- Development tools
| Webmecanik | Marketo | |
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Single user account with SSO for third-party platforms |
╳ | – |
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Identity federation (SSO for third-party platforms) |
╳ | – |
- Support
| Webmecanik | Marketo | |
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Email support |
FR/EN |
EN |
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Phone support |
FR/EN |
– |
| FAQ |
FR/EN |
FR/EN |
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Knowledge base / tutorials |
FR/EN |
– |
- Data hosting
| Webmecanik | Marketo | |
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Ensure the security of your data |
FR/CH |
US |
Price comparison
| Webmecanik | Marketo | |
|
Base package for 10,000 contacts + all features |
€400 per month |
License starting at $1,195.00/month |
|
Additional contacts |
€200 for 10,000 additional contacts, then decreasing |
Beware of additional contacts (NC) |
|
Set up |
None |
NC |
