Comparison of marketing automation solutions: Webmecanik vs Hubspot

We regularly offer you a comparison of different marketing automation software solutions on the market. Each software solution is analyzed based on more than 60 criteria. You can search for the feature you need; we offer you a side-by-side comparison of software following the benchmark of marketing automation solutions by the Marketing Automation Academy. This comparison will help you find the marketing automation platform that suits you.

Webmecanik

First French Marketing Automation software vendor based on Mautic Open Source code, which guarantees the long-term sustainability of investments for companies and digital agencies with more than 150 developers worldwide. This SaaS solution offers a stable version, hosted in France with local support and compliant with the new GDPR regulations.

Hubspot

HubSpot is a platform offering a suite of software dedicated to businesses that are engaged in an inbound marketing approach. It remains the leader in marketing automation because it is the historical player. Its various software solutions help develop more personal relationships with contacts, from the first interaction to customer retention.

General comparison

	Webmecanik	Hubspot
Pros	French and European proximity Data hosted in the EU = GDPR compliance Very competitive price	Social buffer Creating a blog from the software High-quality marketing content
Cons	Support and video library still under development	Entry-level pricing rarely aligned with the final cost (beware of year 2)

Feature-by-feature comparison

Relationship marketing

Collect and leverage anonymous contact data

	Webmecanik	Hubspot
Cookie-based data collection	╳	╳
Tracking anonymous data (browsing behavior)	╳	╳
Use of anonymous behavioral data for segmentation purposes	╳	╳

Capture leads

Lead tracking

		Webmecanik	Hubspot
Tracking script	Identify your visitors	╳	╳

Form creation

		Webmecanik	Hubspot
Form settings (fields, submission)	Capture through forms	╳	╳
Form template		╳	╳
Progressive profiling		╳	╳
Pre-filled form (auto-fill)		╳	╳

Dynamic content

		Webmecanik	Hubspot
Information collection via pop-in		╳	╳

Landing page editor

		Webmecanik	Hubspot
Landing pages	Create landing pages to convert	╳	╳
A/B testing		╳	╳
Landing page templates		╳	╳

Social Monitoring

		Webmecanik	Hubspot
Capture with hashtags	Track high-potential Twitter accounts	╳	╳

Social login

		Webmecanik	Hubspot
Facebook Connect	Capture through social media	╳	╳
Linkedin Connect	Capture through social media	╳	╳

Qualify the database

Lead Management

	Webmecanik	Hubspot
Lead manager	╳	╳
Behavioral history	╳	╳
Prospect record	╳	╳
Prospect creation	╳	╳
CSV import of prospects	╳	╳
Reconciliation (merge)	╳	╳

Segmentation

	Webmecanik	Hubspot
Smartlists	╳	╳
Behavioral tracking	╳	╳
Tag	╳	╳

Scoring

	Webmecanik	Hubspot
Points	╳	╳
Actions based on points (trigger)	╳	╳

Nurture the relationship

Emailing: design your email campaigns

	Webmecanik	Hubspot
WYSIWYG editor	╳	╳
Email Marketing	╳	╳
Transactional email	╳	╳
Drag and drop content blocks	╳	╳
Template	╳	╳
A/B testing	╳	╳
Responsive format	╳	╳
Preview / tests	╳	╳
Sending frequency management	╳	╳

Social Media

		Webmecanik	Hubspot
Social relationship marketing (automated campaign)	Publishing on Linkedin	–	–
	Publishing on Twitter	╳	–
	Publishing on Facebook	–	–
Social media publishing platform	Publishing on social media	–	╳

Other channels

		Webmecanik	Hubspot
Dynamic content	Publishing dynamic content	╳	╳
SMS	Push	╳	╳
Web notification	Push	╳	–
RSS to email	Push	–	╳
Blog	Creating a blog in the marketing automation interface	–	╳

Automate and manage

Campaign builder: build marketing automation campaigns

	Webmecanik	Hubspot
Campaign builder	╳	╳
Drag and drop	╳	–
Test	╳	╳

Dashboards: configure dashboards

	Webmecanik	Hubspot
Customize by user	╳	–
Macro view and by time period	╳	╳
Calendar	╳	╳

Reports: monitor reports for better management

	Webmecanik	Hubspot
Analyze your actions with dynamic reports	╳	╳
Automatic sending of reports	╳	╳

Alerts

	Webmecanik	Hubspot
Automatic alerts	╳	╳

Services

Integration: real-time connection with all platforms

	Webmecanik	Hubspot
CRM integration	╳	╳
eCommerce integration	╳	╳
Email inbox integration	╳	╳

Support: stay in control of your tool

	Webmecanik	Hubspot
Training (on-site & remote)	╳	╳
Deployment assistance	╳	╳
Quality control before sending	╳	╳

Multi-account benefits

	Webmecanik	Hubspot
SSO connection	╳	–
Clone between accounts	╳	–
Global statistics across accounts and market benchmark	╳	–

Support

	Webmecanik	Hubspot
Email support	FR/EN	FR/EN
Phone support	FR/EN	–
FAQ	FR/EN	FR/EN
Knowledge base / tutorials	FR/EN	FR/EN

Data hosting

	Webmecanik	Hubspot
Guarantee the security of your data	FR/CH	US

Price comparison

	Webmecanik	Hubspot
10,000-contact base + all features	€400/month	€1,145/month with the Pro plan
Additional contacts	€200 for 10,000 additional contacts, then decreasing	€45/month for 1,000 additional contacts
Set up	None	Not specified

Continue exploring articles

Connect CRM and marketing automation to better qualify, re-engage, and manage your leads

CRM and marketing automation don’t have the same role, but they work far more effectively when they work together. When properly connected, they help you better qualify leads, smooth the handoff between marketing and sales, nurture relationships over time, and maintain a clearer view of each contact’s journey.

15/07/2026

What level of integration between Webmecanik Pipeline and Webmecanik Automation?

Webmecanik Pipeline, our French CRM software, optimizes the centralization and analysis of customer and prospect interactions. Webmecanik Automation, our marketing automation software, automates marketing campaigns to send the right message to the right person at the right time and through the right channel. Webmecanik offers you an all-in-one solution thanks to the integration of the […]

26/12/2023

Synchronization of CEGID XRP Flex and Webmecanik Automation

France in the spotlight?! Choose the 100% French Marketing Automation and CRM/ERP duo with Webmecanik Automation and Cegid XRP Flex. Centralize your company and contact data and trigger marketing campaigns automatically. This way, you align your marketing and sales strategies and improve your customer relationship. The Cegid & Webmecanik partnership Born from the desire to […]

30/03/2023

Gotowebinar x Webmecanik Automation: increase the power of your tools

Integrating tools to your marketing automation solution is a great way to adapt the software to your needs. If you have an e-commerce website, it will be advantageous to link your Webmecanik Automation to WooCommerce or another e-commerce platform. On the other hand, if you organize online events, such as webinars, linking Webmecanik Automation to […]

25/08/2021

Livestorm x Webmecanik Automation: create your lead machine!

Organizing webinars has become a very widespread practice in B2B! Yet wanting to do so is not enough to succeed with an online conference. You especially need to choose the right tools. In this article, we present a software combination that lets you easily organize successful web conferences! Livestorm Since 2016, Livestorme has […]

25/08/2021

Unlatch CRM and Webmecanik Automation Synchronization

Whether you are a real estate developer or marketer, proper contact management is a priority to ensure good opportunities. To accelerate your sales and improve the customer experience, Unlatch offers you the right solutions. Likewise, a marketing automation solution has its rightful place in your sales and marketing strategy. When purchasing real estate, whether off-plan […]

21/06/2021