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Building the brand awareness of an SME/mid-sized company with the resources and logic of a multinational!
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Building the brand awareness of an SME/mid-sized company with the resources and logic of a multinational!

Sophie Ramonier, Digital Marketer at Agence Paprika, shares her vision of the evolution of the relationship chain with the emergence of Inbound Marketing strategies to adapt to changing buying behavior.

Agence Paprika notably advanced its Marketing Automation strategy with Webmecanik for Deep Nature spas. Find the business case here.

The Paprika agency is more than 30 years old. Its strength lies in offering Print, Websites, and integrating everything to communicate around it! Inventing relationship chains is nothing new; only the media and technologies change. Inbound marketing is a response created for internet users to reduce the pressure of unnecessary communication.

A good example is the Deep Nature brand – SPA services in hotels – whose Automation made it possible to build awareness among users by sending them a brand message directly – like L’Oréal but with the resources of an SME –  and to reverse the balance of power with its “distributors”.

Last but not least, Sophie’s 3 tips for starting a Marketing Automation campaign:

  • specific touchpoints,
  • well-defined personas,
  • a clean customer database.

 

Article co-written with Sophie Ramonier, Digital Marketer at Agence Paprika.

Watch or rewatch the interview

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