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Data hosting in France, the main argument for migrating to the Webmecanik solution.
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Data hosting in France, the main argument for migrating to the Webmecanik solution.

AT Internet, a global player in the field of Digital Analytics since 1996, tells us about marketing automation. At the end of 2016, they wanted to migrate to a solution better suited to their needs. Discover the reasons that led them to Webmecanik:

  1. Confidentiality and the protection of personal data: with the new legal framework of the GDPR (General Data Protection Regulation) and in order to guarantee the quality of their clients’ data thanks to various European certifications, AT Internet chose to host its marketing data in France by choosing Webmecanik. 
  2. Price, competitive and suited to the continuous growth of the database. AT Internet was looking for a solution without hidden costs over the years or for features.
  3. The closeness of the teams:“We felt that Webmecanik had the same DNA as AT Internet in its early days. The team listens and is approachable. We took advantage of the Partner Event organized in June 2017 to meet: we need this human side in our working relationships to feel confident and move forward with peace of mind”
  4. Flexibility: while looking for scalable software that met specific needs, whether to synchronize with their CRM or to have a level of functionality equivalent to the market-leading solutions, the Webmecanik team rose to the challenge and developed a connector between Automation and SugarCRM that ensures the synchronization of leads, contacts and accounts. Usable via point, campaign or form triggers, this synchronization ensures continuity at AT Internet in lead management operations between the marketing and sales departments.

Alexis Fillon tells us about this choice and this migration of marketing automation software.

Also discover how AT Internet’s Analytics Suite enables companies to measure their audience and optimize their digital performance across all marketing channels.

Article co-written with Alexis Fillon, Digital Marketing Coordinator at AT Internet.

Watch or rewatch the interview

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