Brioude Internet is a Google Partner Premium-certified agency specializing in organic and paid search engine optimization, remarketing, link building, and web marketing.
Based in Paris, Lyon, and Brioude, our agencies are constantly seeking growth and innovation in order to offer the most relevant levers to our clients. It is with this in mind that we were certified as a “Marketing Automation Partner” by Webmecanik.
We invite you to meet us on September 4 at Automationday to talk about the inseparable link between Adwords and Marketing Automation.
Two levers that, once combined, promise great success because they are so complementary. Indeed, while Adwords allows you to acquire more qualified traffic, Marketing Automation, for its part, will help you build loyalty by optimizing your conversions.
Generating leads simply for the sake of generating leads will not be a winning strategy. By combining high-quality Adwords ads (relevant to your visitors’ searches) with a well-crafted and well-planned nurturing strategy thanks to Marketing Automation, your conversion rate should skyrocket.
We will take this opportunity to share with you our first steps in Marketing Automation, the difficulties we encountered, but also and above all the opportunities that emerged from it. We will look back at our experience and how we combined Adwords with Marketing Automation to implement a relevant acquisition and nurturing strategy.
Together, we will use this time to share:
- Best practices for setting up your Adwords account
- The criteria of a good Adwords ad
- How to optimize your campaigns
- Marketing Automation best practices
- How to implement an acquisition and nurturing strategy
- Best practices for turning your prospects into customers
- The challenges of this strategy
Finally, we will use the last quarter-hour to answer your questions and present our white paper, co-written with Webmecanik: “Sell and retain customers with Adwords and Marketing Automation.”
It features an e-merchant who wants to get started with Adwords and Marketing Automation campaigns. The goal? To use these two levers to boost sales during the holiday season. Thanks to Brioude Internet and Webmecanik, our e-merchant will learn how to manage their budget effectively, create a media plan, choose their keywords, and launch and optimize their Adwords campaigns. In a second step, they will take their first steps in marketing automation with Webmecanik and begin setting up their campaigns, scenarios, and landing pages to retain their audience.
