• #Mautic & Open Source
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We are proud to announce the update 1.3.2 of our plugin Mautic x Prestashop as well as the Webmecanik Automation x Prestashop version! Here is the list of new features:

Information linked to purchases

In this new version of the module, we added new purchase information to the data synchronization between Prestashop and your marketing automation software. That means that when mapping your Prestashop plugin, you can now choose to send the following information to Mautic / Webmecanik:

  • Birthday
  • Date of first purchase
  • Date of last purchase
  • Amount of last purchase
  • Total amount of purchases
  • Amount of purchases in the last 12 months
  • Number of purchases in the last 12 months
  • Total number of purchases

You also have the possibility to synchronize the details of the purchased products (until then, it was based on the categories) in order to have a segments and nurturing actions even more precise. Choose from several formats how to inform the  purchased products in the tags of the contact.

  1. Product's ID
  2. Product name
  3. Product's ID + Product name
  4. Category name + product name
  5. Category name + product name + product's ID

More information about our Prestashop modules

Webmecanik is a Mautic marketing automation software created in 2014. Thanks to our experience, we develop new functionalities accessible for the open source community (Mautic x Prestashop) and for our customers using the open source version of Mautic distributed in SaaS (Webmecanik Automation x Prestashop).

Norman PrachtMarketing automation evangelist et directeur général de Webmecanik, j'accompagne les agences digitales et entreprises à prendre possession de cette fabuleuse opportunité technologique.
Ancien responsable marketing chez l'industriel leader européen de la salle de bains, je suis convaincu par la puissance du marketing automation dans le but de suivre les leads générés, aider à la conversion client et les fidéliser.

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