July 31, 2018: Webmecanik, the first open source cloud marketing automation software provider in Europe, today announces a record first half. Revenue increases by 30% with 27 new customers such as Mondial Relay, Crédit Agricole CashInTime, Reed Exhibitions, Avea La Poste and Engie. The company has been profitable since the last quarter of 2017 and continues to increase its profitability.
The rapid adoption of Webmecanik as an alternative to more expensive marketing automation solutions such as Marketo, Oracle Eloqua, Salesforce Pardot or Hubspot has been a key factor in the company’s growth. Five new partners have joined the community of more than 60 Webmecanik resellers in Europe.
To meet the strong demand for alternative solutions to proprietary providers, Webmecanik recruited Chloé Khoury to respond to growing international requests, Aymeric François to follow up with clients across the hexagon territory, as well as 2 new developers to accelerate the development of new software.
“The rapid adoption of our SaaS Webmecanik Automation platform by customers in 8 different countries—including the United States—highlights the need for businesses for a flexible and agile alternative to the big installed marketing automation software vendors” says Stéphane Couleaud, founder and President of Webmecanik.
Webmecanik has also increased its investments, particularly in its data centers in France, Switzerland and the United States (and is preparing the opening of a cluster in Oceania). While the company continues to develop new features of its marketing automation platform, Webmecanik helps its customers achieve GDPR compliance, including dedicated scenarios and specific processes. 98% of companies could benefit from the Webmecanik platform to be compliant with GDPR in their customer relationship efforts.
“This market opportunity proves our ability to focus on the needs of our users, where the big American players in the sector adopt the smoke-and-mirrors screen strategy” comments Stéphane Couleaud.
On September 4, 2018, Webmecanik will sponsor the international event AutomationDay in Lyon – France. More than 10 conferences and 20 workshops dedicated to automation and personalization of the entire digital experience will be led by people from within companies, relationship agencies and software publishers from across all of Europe. David Hurley, founder of the Mautic open-source marketing automation community, will share his vision of Martech (Marketing Technologies).
About Webmecanik
Webmecanik is the first European publisher of cloud marketing automation solutions in SaaS.
More than 300 customers and 70 marketing agencies in 9 countries place their trust in the 15 team members based in Annecy and Paris. Webmecanik guarantees the long-term viability of its users’ marketing investments with an open-source community of more than 200 developers worldwide.
Webmecanik Automation is behavioral analysis of prospects and customers, synchronized with data present in existing systems such as CRM and ERP. Combined with sales information, Webmecanik Automation automatically triggers the right message, to the right person, at the right time. Customer relationship management is fully omni-channel, from email to social networks. Salespeople are alerted with up-to-date real-time information.
