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PartnersGenerate qualified leads
Capture contacts and turn them into hot leads
Generate qualified contacts for your sales teams
Optimize the ROI of your marketing actions
A complete tool to capture contacts and turn them into hot leads
Generating qualified leads is a challenge for marketing and sales teams. This first step, essential for effective prospecting and a well-filled opportunity pipeline, is key to feeding your business with hot leads. To make this easier, choose a marketing automation tool to automate your lead capture.
How do you generate qualified leads?
Generating qualified leads requires implementing capture tools and deploying workflows or marketing campaigns to encourage a contact to take action. This process is divided into two main phases: exploration and engagement.
Explore to capture contact data
The exploration phase includes several key steps:
- Collection: this step involves gathering information through contact forms, marketing resources, and landing pages. You will distribute your content in a way that encourages visitors to provide their information.
- Analysis, targeting, and segmentation: at this stage, prospects are qualified. This makes it possible to segment your database effectively according to prospects’ interests, which is essential for the next engagement phase.
Engage to convert contacts into qualified leads
Following the collection of information about your prospects, the engagement phase begins. The goal here is to encourage your contacts to take action to become a hot lead, that is, a prospect ready to be approached in a sales context.
During this phase, your marketing automation tool will help you by creating targeted marketing campaigns to deliver the right message at the right time. By taking your contacts’ preferences into account, you favor the use of the most appropriate communication channel while personalizing your messages to maximize the chances of conversion.
From anonymous contact to a contact classified as SQL (our hot lead)
Throughout all these phases, your marketing software helps you identify precisely where your contacts are in the conversion process. Thanks to the lead staging feature, you have a clear view of conversion rates at each stage. This allows you to identify the necessary measures to improve your marketing performance and thus optimize lead generation. Your goal is to convert your anonymous contacts into SQLs (Sales Qualified Leads)!
“We chose a French solution with a sales approach from the teams that allows us to collaborate closely and with confidence.“
Jessy Masip
Marketing Manager – 1Life
With Webmecanik, we chose a French solution that meets our ever-evolving requirements, just like they do!
Charles Ternois
Sales & Marketing Director – Virages
I open my computer, I open Webmecanik. My emails, my statistics, I have lots of visible reports to share our analyses with the management team. I can’t imagine working without Webmecanik today
Camille Lambert
Marketing Officer – XL Groupe
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Automate your marketing like
80% of the highest-performing companies
By choosing Webmecanik Automation, you generate more qualified leads, nurture your prospects, and increase your conversions, while saving time thanks to intelligent and automated campaigns.