Smart Marketing Forms

Segment with the marketing form

Thanks to marketing automation, forms become a powerful marketing tool in B2B or B2C strategies. They enable effective segmentation and help improve your conversion rates by facilitating targeted marketing campaigns, particularly through email campaigns and newsletters. Forms are generally integrated directly into a landing page or onto a page of your website. With Webmecanik Automation, easily customize your forms to create custom fields that will support your marketing segmentation.

Form integration

Your Webmecanik Automation forms are easily integrated in one click into your websites or landing pages. They incorporate your site’s visual identity to blend into your brand world. Thus, with each form submission, the contact is either created or updated in your marketing database.

Also, integrating your forms into a multichannel strategy, including social networks, email campaigns, and landing pages, increases your chances of capturing contact information. This collected data will then be used to create personalized automated marketing scenarios. To increase your chances, you can attach quality content, such as white papers, to capture and convert more potential customers.

Discover our article “How to create a good lead capture form”

Optimizing lead capture through progressive profiling

To effectively capture data from contacts interested in your products or services, mastering marketing forms is essential. To improve this capture and the associated conversion rates, you can also use the intelligent form or progressive form with the “progressive profiling” technique. This intelligent feature, available with Marketing Automation tools like Webmecanik Automation, improves the way forms collect information.

Progressive profiling: what is it?

Progressive profiling (or progressive profiling) adds a layer of intelligence to your web forms, enabling dynamic display adapted to the information already known about your prospect. For example, if a visitor has already shared their name, email address, and phone number via a form on your site, it would be counterproductive to ask for that same information again during a new interaction.

Thanks to Progressive Profiling, your intelligent form will detect the information already available in your Marketing Automation database (such as Webmecanik) or CRM, and will automatically offer new fields to fill in to refine the qualification of your contact.

Form data analysis

Forms make it possible to measure the return on investment of lead acquisition campaigns. By analyzing the data collected, comparing the performance of your different forms, and even observing the fields most often completed, you benefit from an overall view of your acquisition strategy. You can adjust your marketing operations to maximize the effectiveness of email campaigns and content marketing strategies.