• #Press

The announcement is brand new: a few months after the acquisition of Mautic by Acquia, a new investor acquired a majority stake in Acquia Inc. in a transaction valuing the enterprise software company at close to $1 billion dollars.

This fact is not expected to bring fundamental changes to the Open Source communities Mautic and Drupal as the announcement Dries Buytaert (founder of Drupal and head of Acquia) states. On the other hand, it is a very strong indicator for the marketing software market! Open Source solutions, already very present in the world of CMS (Wordpress, Drupal, Magento, Prestashop), will probably take a major place in the world of marketing and especially  marketing automation in the upcoming years.

Besides the amount of the transaction, it suggests new ways and budgets for the development of these softwares and the management of communities such as Drupal and Mautic. This is a second good news for Mautic this year, which will most likely benefit greatly from these new cash and ambitions.
This is another very good reason for Webmecanik to continue its efforts ( as main third-party contributor) to Mautic community with the upcoming release of version 3, which will offer users many new features, but that's still a secret.

Norman PrachtMarketing automation evangelist et directeur général de Webmecanik, j'accompagne les agences digitales et entreprises à prendre possession de cette fabuleuse opportunité technologique.
Ancien responsable marketing chez l'industriel leader européen de la salle de bains, je suis convaincu par la puissance du marketing automation dans le but de suivre les leads générés, aider à la conversion client et les fidéliser.

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