Marketers around the world use Mailchimp for their email campaigns. Mailchimp is indeed a leader in the field of email sending, with attractive pricing as well. It’s a good tool that works perfectly well, especially when you’re just starting out with your newsletter campaigns. But if you want to go further in your email strategy, it may be time to look at a more complete software.
To help you choose the solution that best fits your needs, we have created a comparison between Mailchimp and Webmecanik Automation in order to highlight the strengths and weaknesses of each. Please note that these are different tools: the first is an email marketing software, while the second is a marketing automation software, with different objectives and, of course, a different price.
Mailchimp
Among the advantages offered by Mailchimp, you’ll find the quality of the service, with a platform that’s accessible because it’s easy to use for everyone. The reports are relevant for measuring engagement in email campaigns.
Although the email marketing platform offers many native integrations (integrations that are directly available within the tool) with different software, this generally requires a lot of effort (to see if it’s worth it) to create intelligent campaigns based on triggers or events related to your CRM (quite difficult). Mailchimp’s automation system doesn’t allow you to create workflows (drag-and-drop scenario creation), and you won’t be able to perform many actions outside of email (for example sending SMS, interacting with your CRM, automatically updating the information of a contact, etc.).
Webmecanik
On the other hand, Webmecanik Automation lets you intelligently and automatically segment your contact database, nurture (lead nurturing) your prospects—from simple website visitors to prospects and even customers. This makes it possible to automate the entire customer journey, from lead generation to retention once a prospect has been converted into a customer.
The key point is the creation of automated scenarios based on many criteria such as segmentation, behavioral data from your contacts (page visits, email opens, form submissions, etc.). These automated campaigns are highly relevant because they help you both save time and automatically qualify the database based on advanced segmentation and the different types of customizable actions. At the right moment, your hot leads can be sent (synchronized) to your CRM, and your salespeople can receive a sales alert to be informed.
The downside is that a powerful software may seem complicated.
At first glance, Webmecanik Automation may seem complicated, especially if it’s your first time working with a marketing automation tool. Setting up a marketing automation strategy takes time and investment. But with training and very responsive support, you get software that is both very comprehensive and affordable in terms of price.
The verdict
In the end, you can’t really say that Mailchimp and Webmecanik Automation are in direct competition, because they don’t target exactly the same audiences and don’t have the same goals.
We recommend that you ask yourself the right questions in advance about your needs and download our comparison sheet of the two software solutions.
The right questions to ask in order to choose the solution that best fits you:
- Is data hosting (in France/in Switzerland) an important criterion for your company?
- What are the essential features to implement your strategy?
- Are you interested in creating automated campaign scenarios?
- Do you need support (technical and/or strategic) to implement your marketing automation strategy?
