As explained more than two months ago now on our blog, the new rules on cookie management will soon be here (Chrome 80 is planned for February 2020). Under these new rules, third-party cookies (third-party cookies) are now blocked by default (Standard mode).
In addition, and as promised, while Webmecanik is directly affected by these new directives, we worked hard over the past few months to develop a solution that will allow you to continue to benefit from the features of your preferred marketing automation software, Webmecanik Automation.
Also to read: How Marketing Automation by Webmecanik helps you meet GDPR requirements
Turn our third-party cookies into first-party cookies
That’s the key point. As mentioned earlier, only third-party cookies are affected. We therefore had to put in place the tools and interfaces needed to allow you to convert our third-party cookies into your first-party cookies. And so that your visitors’ web browsers allow them to run.
Our technical solution
We find this new rule quite useful for protecting your private data, which is why, as always, we try to be transparent and explain simply what we are going to implement.
The technique consists of setting up a subdomain on your main domain name, which you will “lend” to us. We will configure this subdomain on your Automation instance in order to have software under your name, like automation.yourdomain.com.
This allows the browser to understand that when your site yourdomain.com is displayed and when the tracking script of your Webmecanik Automation instance loads, there is no need to block this content because it belongs to you.
Actions for our users
Our solution is still in beta and the interface is not yet available to you, but it won’t be long.
However, you can note that very soon, as soon as you open your next marketing automation account with Webmecanik, you will be able to configure a custom instance domain name. This fully automated action on our side will still require, at first, an action from you.
Indeed, you will need to create a CNAME record in the DNS zone of your site domain name (the one on which you will install the tracking script and forms) and point it to our servers. The exact address will be available in the configuration tab of your account myWebmecanik within the Webmecanik Automation account interface.
Second, it will be necessary to reconfigure your tracking scripts and form manager, landing page and pop-in. All of this is of course explained in our FAQ tutorial article available now. More and more, sales techniques are built around forms filled in by your potential customers
The solution will be available to our clients a little before the launch of the new Google Chrome version affecting more than 70% of your website visitors. Are you not a Webmecanik user? Get in touch with your marketing automation vendor to find out whether measures have already been taken, or join us!
