Marketing automation makes it possible to launch intelligent marketing campaigns, based on each contact’s behavior and stage in their journey. But did you know we can go even further with artificial intelligence?
For some time now, at Webmecanik we’ve adopted AI within our marketing automation software. This integration has helped our customers achieve ±24% improvements in their open rates and triple their clicks. So we’ve been thinking about how to optimize this feature even more by offering you intelligent campaigns! ?
What is an intelligent marketing campaign?
Why adopt intelligent campaigns?
Easily enable intelligent marketing campaigns
What is an intelligent marketing campaign?
Before you know how to create an intelligent marketing campaign, it’s essential to understand what it is. An intelligent marketing campaign is created and boosted using artificial intelligence. It analyzes your contacts’ behavior in real time (email opens, clicks, page visits, completed forms, etc.) and automatically triggers marketing actions (email sending, SMS, etc.) at the best time. Say goodbye to mass sends at a fixed hour or day—place for hyper-personalization!
How does it really work?
It’s quite simple: you create your campaign normally, that is, by choosing the triggers and actions. Then, you decide whether you want to send your content in the next 24 hours or the next 7 days. The AI then selects the best sending time for each contact. You keep control, while letting the AI handle the timing work for you.
Why adopt intelligent campaigns?
Send the right message, at the right time… for each contact
By adopting intelligent campaigns, you encourage your campaigns to be sent at the best time. As you probably know, every contact is unique—meaning some read their emails very early, others later in the day, and given the workdays, some may be more active at the beginning of the week while others will work more toward the end of the week. Intelligent campaigns adapt based on the habits of your leads.
Continuously optimize your campaigns
This scheduling doesn’t stop at a single send. It continuously adjusts your campaigns based on the results achieved, to refine the send time and frequency. Your campaigns become more relevant throughout their rollout. This allows you to create workflows that learn, evolve, and optimize without manual intervention.
Measurable performance
We’ve already been able to assess the impact of AI within marketing campaigns thanks to an optimized send time. The promise of intelligent campaigns:
- A higher open rate because your emails arrive at the right time
- Better engagement because you communicate with your leads when they’re most receptive
- Your messages have fewer risks of being ignored
A real time saver
By handing the timing management of your campaigns over to AI, you free up hours of analysis and adjustment: giving you time to focus on strategy while artificial intelligence handles optimizations in real time.
Easily enable intelligent marketing campaigns
As you’ll have understood, data such as opening times and days can be leveraged to personalize customer experiences. And that’s possible thanks to intelligent marketing campaigns! ✨ With artificial intelligence, all your marketing actions are automatically triggered at the best time for better campaign performance.
This feature is available in our Webmecanik Automation software for all our customers. You can directly integrate AI into your existing workflows!
It’s time for you to take action. Enable your intelligent campaigns today with Webmecanik Automation.
