Discover the challenge faced by an e-commerce website and how Webmecanik Automation enabled it to increase its conversions with product recommendations.

You will discover the challenge to be overcome for this online toy store and examples of campaigns to achieve it.

Webmecanik Automation is a marketing automation solution that makes it possible to track, identify and nurture prospects. Since 2021, it has offered an e-commerce module in its feature catalog.

The goal is to suggest products likely to interest visitors in order to turn abandoned carts into purchases, and increase the average basket value.