Download the business case

 

As a motorway company committed to supporting the local economy and sustainable mobility, Autoroutes et Tunnel du Mont Blanc (ATMB) is constantly monitoring new forms of transportation.

Their challenge: every month, they have about 250 abandoned shopping carts, or 4% of potential customers lost. So how can they optimize conversion and limit the number of abandoned carts?

Discover how they did it and the campaign workflows they used in our business case!