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Case study
Autoroutes et Tunnel du Mont-Blanc reactivate their abandoned carts with marketing automation
The story of a company rooted in its region that embraced marketing automation to meet the new needs of its customers.
A few figures:
Open rate >60%
Click-through rate: 7.7%
The ATMB case
ATMB, Autoroutes et Tunnel du Mont-Blanc, is a company that supports the local economy and sustainable mobility.
Its challenge: win over new local customers by targeting prospects using the secondary road network and customers who are not yet subscribed, while improving the customer relationship.
Each month, more than 200 carts are abandoned on their website. How can this number be reduced? That’s what you’ll discover in this business case!