The key marketing automation campaigns to transform your customer experience

Customer experience optimized by marketing automation campaigns

Carol Correia participated in the international track at Automation Day 2020, to give the marketing automation essential tools  to transform your customer experience. 

During this day dedicated to marketing automation and customer experience, Carol Correia, Webmecanik’s International Manager, led a workshop presented three key marketing automation campaigns that can significantly improve your customer experience and maximize your growth. According to her, the customer experience is not only about the relationship with your product and the act of purchase but also includes a before and an after.

On the agenda: 

– Presentation of marketing automation and definition of customer experience
– How to understand your customer sales cycle
– 3 key campaigns : 
                                       1) Segmentation
                                       2) Nurturing
                                       3) Customer onboarding

Automation Day 2020 – available in replay. (A form will be displayed to continue to watch the video).

Marketing automation is an essential component of a global digital marketing strategy and can help you to create and enhance a meaningful customer experience. Learn how to build a proactive journey to connect the dots between your customers, your product, your ressources and your team. In this workshop, Carol Correia, International Manager at Webmecanik, will show you three key marketing automation campaigns that can significantly improve your customer experience and maximize your growth.