Wondering what are the steps to properly define your Marketing Automation project?
You have decided: you will finally boost your performance with Marketing Automation software! But this software solution is not chosen lightly.
This white paper was made in partnership with the Wazabi team, an imaginary agency, which strangely resembles to yours, and it will help you understand how to define a Marketing Automation project for your agency.
Rule # 1: start from the beginning.
- The agency business model
- Your prospects and customers
- Your tools invetory
- Involve all teams in the project
- The formalization of expectations and objectives