Renault Sport case study: how Indexel deployed marketing automation in the automotive industry.
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Case study
Motorsport at Renault
Discover the success of the marketing automation rollout by Indexel in the automotive industry.
Context: Renault-Sport was created in 1975 by Gérard Larousse following the merger of the sports activities of Alpine and Gordini, two branches belonging to Renault. Since its inception, Renault Sport has been present in endurance racing, Formula 1, rallying, and touring. Renault Sport generates €90 million in revenue, including the “production cars” division launched in 1995 to develop the brand’s sporting models
The challenge is to unify the databases, to segment and qualify in real time the 250,000 contacts in B2B and B2C in order to route the right content to the right person, at the right time.
Goal: drive traffic to Renault Sport’s B2B and B2C websites. The issue was that, until then, the databases were used across different email marketing or CRM tools.
A few figures
35
Newsletters per year
250,000
Contacts acquired
+75%
Open rate
Webmecanik’s marketing automation tool allows us to run our clients’ web marketing campaigns by finely segmenting the database and thus measuring ROI. We appreciate the pragmatism, responsiveness, and availability of the team to adapt the solution to our clients’ evolving needs.
Walid Kaak
Strategic Planner – Indexel