A/B Testing for Your Marketing Campaigns
Optimise your marketing campaigns with A/B testing and enhance your performance metrics with Webmecanik and marketing automation.
Improve Your Marketing Campaigns with A/B Testing
Webmecanik enables you to implement A/B testing to enhance the effectiveness of your marketing campaigns. With A/B testing, you can compare different versions of marketing content to identify the variables that impact your performance indicators. This allows you to continuously improve your campaigns with each test iteration.
A/B Testing for Your Emails
Use A/B testing in your email campaigns with Webmecanik Automation. Simply:
✔ Define your success objective
✔ Select the sample size to test your marketing campaign
✔ Create multiple email variations
The version with the best performance indicators will then be automatically sent to the rest of your contact base.
La capture de leads avec Webmecanik Automation
L’AB testing pour vos emails
Mettez en place du testing AB dans vos emails avec notre logiciel Webmecanik Automation. Définissez votre objectif de réussite, choisissez la taille de votre échantillon à qui envoyer votre campagne marketing et créez les différentes versions de votre email. La version ayant les meilleurs indicateurs sera envoyée au reste de votre base de contacts automatiquement.
Pour aller plus loin, consultez notre vidéo “A/B testing : améliorez la performance de vos messages marketing !”
A/B Testing for Your Landing Pages
A/B testing is also available for landing pages created in Webmecanik Automation. Just like any A/B test, you:
✔ Set a success objective
✔ Create different versions of your page
✔ Define a testing period
Your landing page performance metrics will then reveal which variables influence lead conversions the most.
Identify the Most Effective Version of Your Marketing Campaign
A/B testing helps you determine the key variables that have the greatest impact on your marketing results. You can test multiple criteria to ensure that the best-performing campaign is launched automatically!
Boost Your Marketing Performance
A/B testing is a powerful feature in Webmecanik Automation, allowing you to make data-driven decisions to improve your marketing campaigns. Monitor your performance indicators and track the ROI of your experiments for continuous optimisation.
? Show different objectives extracted from the video