How to choose your Marketing Automation software?

When running a request for proposals for marketing automation software, you will likely need to benchmark the different solutions to choose the one that suits you.

Marketing Automation software is packed with features and marketing automation vendors are multiplying. It’s becoming difficult to tell them apart. It’s therefore important to be prepared to compare the different solutions and choose the one that best suits you.

By downloading this template, you will have access to a comparison grid that you can send to different vendors for them to fill out. This template helps you save time and directs you straight to the right questions to ask when choosing a marketing automation solution.

You will find questions related to:

list of different features (lead generation, lead nurturing, segmentation, lead scoring, web tracking, automated workflows, omnichannel, landing pages, forms, reports and analytics) offered by the software

Integrations possible with ERPs, CRMs, etc.

Alignment between sales and marketing teams

Onboarding, support and security

Price