Training: omnichannel communication with Webmecanik Automation
Why this training?
Omnichannel communication is a communication technique across different digital channels to interact with your contacts.
The term omnichannel is used to describe the fact that all contact channels are used by a company to communicate with its customers and prospects at every stage of the conversion funnel. A technique that emerged quite naturally in response to changes in consumer behavior.
In this module, we will delve deeper into the topic of omnichannel communication with Webmecanik. You will discover what omnichannel communication is and why it is important, then you will find tutorials to use the different channels available in the Webmecanik Automation software.
Training objective:
We offer this module to help you understand what omnichannel communication is and how to implement this strategy via the Webmecanik Automation software.
Training outline
Definition of omnichannel communication:
discover the key principles of this communication technique and how you can integrate it into a marketing automation strategy.
Discover the channels in the Webmecanik Automation software
Discover the realm of possibilities of your marketing automation software and implement your omnichannel communication strategy.
Who is the omnichannel communication training for?
Webmecanik Academy’s complementary omnichannel communication training module is intended for marketing teams but also for sales teams.
Prerequisites: basic knowledge of marketing and web marketing – the trained company has a website and the trained teams hold positions related to web marketing. Use of the Webmecanik Automation software.
Teaching methods
Through the Webmecanik Academy method, you will train with different educational formats (video, quiz) based on the theoretical discovery of the marketing automation environment (vocabulary, use cases, etc.) and a direct application of these concepts to your company in the form of exercises and practical work.
These digital formats allow you to progress at your own pace, while being supported by a dedicated trainer who is invested in your project.
Instructors
The instructor(s) are specialists in new technologies and the Webmecanik Automation software. They have sufficient hands-on experience with the tool to teach it. Most of them also teach students as part of degree programs.