Mautic
Find out everything about the open source marketing automation software
Mautic and Webmecanik, what is the deal?
Mautic is an open source marketing automation software. By definition, it is a technology whose code is accessible and belongs to the entire community.
Webmecanik was the first company to invest in this open source project since Mautic’s first version in 2015. Today, we are its biggest contributor, after the developers of Mautic themselves. Thus, in a few years we have developed the greatest expertise related to Mautic on the market. This allows us to collaborate today with more than 300 companies using our version of Mautic hosted in our Cloud.z
Our job on this? Host Mautic, maintain it, update it, fix bugs, set up servers, create features, etc. It’s simple, it’s to offer to you a ready to work environment without any extra settings or extra costs for you!
What are the benefits of Open Source?
We chose the open source path because community sharing is one of our strong values. And this has some advantages! Even with our modest size, we benefit from the work of hundreds of developers around the world. In addition, Mautic very often brings new features and makes sure to be at the forefront of the market.The software has also been awarded best open source solution (2015), best marketing automation software (2017) and 2018 by Forbes, best ROI solution(2019).
It is also the guarantee of an open solution to the outside world and which makes it possible to have many plugins to your different technical ecosystems (CRM, ERP, etc.).
What is the future of Open Source?
The future of Open Source is very bright (you all know WordPress or Drupal).
Google, Facebook and Microsoft today offer the majority of their innovations based on open source frameworks. Even software publishers who boast of having their own technology are actually based on open source languages and frameworks.
The open source is the guarantee of viability of the solution over time because it is not based on a simple company , but on a global community that will continue to develop the solution.
Mautic 3, what is it?
Mautic 3 is the future major version of Mautic on which we contribute and actively work at Webmecanik. Scheduled for the end of 2019, it will bring a new user experience and all new technologies for performance beyond the scope of what regular solutions can offer on the market.
It is also a first step towards automating marketing automation. And beware, because Webmecanik is at the forefront (we are a member of the core team of Mautic) and we will make sure that the solution will meet all your expectations.
What does Webmecanik bring to Open Source?
By definition, the open source is open to everyone, but that does not mean that is « easy ». If you are not a fine technician, it will be very complicated to manage it alone. Especially since the target of a marketing automation tool is the marketer!
At Webmecanik, we implement all the « side tasks » that will allow marketing teams to focus on their job: hosting, maintenance, support, GDPR compliance, updates, debug, functional developments, training, consulting. Choosing Webmecanik as a Mautic expert, it is the assurance of concentrating on the essential: the customer relationship and the development of your commercial activity.
Mautic resources
We put at your disposal resources to better understand Mautic marketing automation software and the choice of Webmecanik for this open source solution.
?️ Geolocate Your Contacts and Companies in Webmecanik Pipeline
Are you spending too much time planning your sales visits or trying to find leads near your appointments? Good news! The new geolocation feature in Webmecanik Pipeline shows you where your prospects are located on a map. This helps you streamline your sales tours and boost your sales efficiency. A New View to Uncover Field […]
2FA, double factors authentication: protect yourself and your data
As you may have already noticed, multiple factors authentication is now widely used to log in to your favorite personal and professional applications. Even though you find it annoying, it protects you and your data that so we should learn to understand and love it ?. In this article, we will review in a simple […]
3 reasons to personalize your sales activities in your CRM
Your CRM is like your second brain! It helps you manage, sort and update your contacts throughout your working day. To save time on a daily basis and with your team, it is essential to make this space reflecting your image: organized, functional and above all, easy to use. Wouldn’t you be a bit of […]
5 techniques to collect more leads from your website
There are several techniques to collect the email addresses from the visitors of your website and integrate them into relationship programs (newsletters or others). Here, we will present the main ones. We have chosen to focus on the 6 most effective techniques for 2020. Enjoy your reading! 1. Implement “smart” pop-ups Pop-ups are probably the […]
A 4.5 day week for our employees
Since October 26, 2020, Webmecanik has been experimenting in France the organization of weekly working hours over 4.5 days, making it possible to end one’s working week on Friday at lunchtime. A way to offer our employees a longer weekend and a better work-life balance. Origin of the project and context Webmecanik’s DNA Webmecanik has […]
A brand new email builder is coming soon
As I mentioned some time ago to the Mautic Community Core Team, Webmecanik is proud to offer its Mautic expertise and resources to develop a new world class email builder embarking the latest trendy technologies in the email industry. Since I have been names Product Team leader for the community, I’d like to bring that […]
A Weekend in La Rochelle and an Unstoppable Sales Process
The sales and marketing team at Webmecanik focuses on a unique goal as its offer is now going international: GROWTH. Acquiring clients and assisting them in a way that only we know how, and attracting the best new talent and developing them is not easy. To keep our dynamic and solution-oriented approach we needed to […]
ABM, or how to detect commercial opportunities in B2B
Account based marketing is a marketing method used in B2B to detect and target key accounts that are interested in your product. The goal? To enable you to contact qualified leads in a personalised way! I’ll explain to you how I have set it up to generate leads for our sales team! Detect commercial opportunities […]
Acquia acquires Mautic Inc.
Following the announcement that Mautic Inc. was acquired by Acquia, we offer you our first reactions in this editorial. You will discover our impressions, ideas and some clarifications from the perspective of the second largest contributor of Mautic community. Requirement: to distinguish Mautic from… Mautic! Careful: the communication around this event was a bit awkward. […]
Advanced Filters: get a clear and precise view of your data
Advanced filters, already available for your contacts and companies, now extend to your CRM opportunities. With advanced filters, you can refine all your data by the fields and criteria most relevant to your business. But that’s not all! With just a few clicks, you can set up your search filters and save them for easy […]
All you need to know about SMS marketing campaigns
The right message, to the right person, at the right time. We know that in 2021 the right moment is a really precise moment. So how do you capture your customer’s attention at the right moment without getting lost in the email mass? Using SMS! Knowing that emails are widely used and arrive in the […]
Archive your emails in your CRM: a winning strategy
Archive your emails in your CRM: a winning strategy With Webmecanik Pipeline, we believe every feature matters. Today, we’re introducing our exclusive Pro offer feature: email archiving. This feature allows you to keep a history of all your interactions with customers and prospects in your CRM. Whether you’re preparing an important meeting or call, or […]
Webmecanik Automation
Webmecanik Automation offers you all the tools you need to analyze and track your visitors, feed the relationship with your leads and convert them into customers. The Webmecanik guarantee is the certainty of being accompanied by a team of trainers and a qualified and close support.
