Blog
Everything That Happened in 2024
3 min read

Everything That Happened in 2024

2024: The Year Webmecanik Automation Embraced AI

This year was defined by integrating artificial intelligence into Webmecanik Automation to optimize your email campaigns. Two new features now support you in managing email sends and crafting impactful subject lines.

Smart Email Scheduling

Webmecanik’s AI determines the perfect time to send your emails, boosting open rates and engagement. By scheduling your sends when your recipients are most active, you maximize the impact of your campaigns.

Intelligent Subject Line Optimization

Our AI automatically suggests email subject lines tailored to your message or instructions. You can customize the tone to resonate with your audience for optimal performance. Paired with A/B testing, this feature helps you identify the most effective subject lines.

Streamline Your Conversion Funnel with Lead Staging

The stages feature in Webmecanik Automation has been completely reimagined to enhance your conversion funnel management. Now, you can create custom stages, automate the movement of contacts based on their behavior, and easily visualize your lead distribution through an integrated chart.

Use WhatsApp as a New Communication Channel

Businesses can now use WhatsApp to send messages, creating a new communication channel. This represents an exciting opportunity, as WhatsApp encourages personal conversations, ensuring more direct communication with brands. WhatsApp can be used within Webmecanik Automation to engage prospects, personalize communication, and build customer loyalty, just like SMS or emails.

A CRM That Supports Your Sales Efforts

Webmecanik Pipeline has introduced features designed to assist sales teams in their daily tasks. From advanced filters for better segmentation to email templates and sales objectives, Webmecanik Pipeline equips you with the tools to enhance your sales management.

Your CRM in Your Pocket with the Webmecanik Pipeline Mobile App

The Webmecanik Pipeline mobile app is here. It fits in your pocket, allowing you to access your CRM and track sales opportunities on the go. The app is available on the App Store and Google Play.

Advanced Filters

Your CRM now includes advanced filters for contacts, companies, and opportunities, allowing you to dive deep into your data using custom criteria.

Email Templates

We’ve added email templates—a valuable feature for automating and improving communications. You can create personalized email templates for each client using variables from your CRM.

Sales Objectives

The newest feature in your CRM is sales objectives. You can now manage, track, and analyze your goals in real time, based on your won opportunities, directly within your CRM.

Email Archiving

This feature allows you to fully track your interactions with clients and leads in your CRM. When preparing for a key meeting, call, or prospecting campaign, email archiving is the most effective way to access and review past conversations with your contacts.

2024 Wraps Up, 2025 Brings More Exciting Features

Our tools continue to evolve to provide you with practical features that leverage the latest technological advancements. Marketing and sales teams can count on Webmecanik to improve their performance, and we’re excited to keep this momentum going in 2025.

Continuer d’explorer les articles

Privacy shield: your company in danger?

The last few weeks have been filled with news about data protection. Between the invalidation of the Privacy Shield, the controversy over the use of data by Tiktok, questions about the security of personal data arise and we are here to enlighten them for you. What is Privacy Shield? The Privacy Shield is a mechanism […]

Automation Update – August 2017

Automation Update – August 2017 We have the pleasure of informing you that the new version of your Webmecanik Automation software will soon be released! You will find new CRM integrations, performance improvements for importing files, UTM tracking for email links, as well as new campaign conditions. List of New Features UTM Tracking It is […]

Lead scoring: best practices & limitations

Generating leads can be a difficult and time-consuming task for any sales team in any company. Indeed, when the sales team has already identified its leads, they face a new challenge: how to prioritize them? Generally, they trust their instinct and experience to prioritize prospects. As one can imagine, this method is not very precise, […]

Sales objectives are landing in your CRM

At Webmecanik Pipeline, we are pleased to announce our latest addition: sales objectives! A new feature that integrates with your CRM to add even more value to your sales opportunities. Sales objectives for everyone Whether you’re a salesperson or a manager, track the progress of your sales objectives directly in your CRM, without having to […]

Folder Management: The Organization Your Team Has Been Waiting For! ✨

Emails d’un côté, campagnes de l’autre, segments éparpillés… Et si tout était regroupé au même endroit ? Découvrez notre nouvelle fonctionnalité de gestion par dossier.

Feature

How to evaluate the ROI of your marketing automation campaigns using Google Analytics?

It is well known that all marketers want to know the conversion rate generated by their marketing automation campaigns in order to measure the famous ROI (return on investment). It is therefore necessary to use a traffic analysis tool such as Google Analytics which provides a lot of information on the online customer journey. The […]

This site is registered on wpml.org as a development site. Switch to a production site key to remove this banner.