The Webmecanik team is really happy as most of our customers got through the COVID19 period in a much better position than their direct competitors. If digital transformation is a task put to the test every day, the automation of campaigns across the entire customer journey is a real asset for our users who retain their clients by building a unique and differentiating customer experience every day.
Webmecanik is no exception to the rule and during the first half of 2020 our overall growth was about +28%, both with the arrival of new customers, but also with strong growth in the use of our marketing campaigns by our loyal users during the Covid period.
This confirms our commitment to constantly improve the experience of our customers and partners with these three major innovations that bring ease-of-use and scalable assets
Brand new multi-account management interface
At the very start of the year, our multi-client agency partners and major accounts with numerous subsidiaries had the management of their campaigns made easier with the adoption of our new multi-account management interface.
As marketing managers, our clients must constantly optimize their working time to gain productivity. With this platform, they bring together customers, brands or subsidiaries in the same place. They deploy instances of marketing automation with one click.
In addition, once connected to the platform, they have direct access to all their instances thanks to Single Sign On (SSO), no need to reconnect each time.
By the end of 2020 it will also be possible to duplicate marketing automation campaigns between different accounts. Thus, when scenarios that perform a brand, in one click the scenario will be duplicated and installed on another instance, as well as email templates and other landing pages.
Mautic 3 builds the marketing campaign of the future
These long-awaited improvements are not only important for future security, stability and performance, but also lay the foundation for future development. Indeed although there are nearly 4.000 files modified in the codebase, there will be little impact to Mautic and Webmecanik users in their daily work. The most significant changes will impact developers to accelerate the innovation that will impact significantly the way to deploy automatic campaigns in the next couple of years.
The good news is that for Webmecanik customers it was seamless as by September, all our happy customers will be migrated automatically to the Mautic 3.x release, that being effortless for them.
Furthermore, we are as a team very proud to confirm our major role in the Mautic Community by contributing up to 35% of the 3.0.1 release, 42% to the 3.0.2 and 42% to the very recent 3.1.0.
Brick, our brand new email editor
Most of the email builders on the market all have ergonomic shortcomings. These technologies, often built several years ago, become a compilation of features without putting the user back at the heart of the project.
Thus we started from a new, virgin base, allowing us to put the user at the center of the need. We are now very excited to present our brand new email editor which integrates new functional and ergonomic improvements to Mautic marketing campaigns.
AutomationDay, a 100% online edition on October 6th, 2020
In 2020, Webmecanik is proud to be a partner for the fifth year of the AutomationDay event.
Our team is looking forward to seeing you on October 6th, 2020. The event for digital marketing players in France dedicated to Marketing Automation. A 100% online and free edition this year.
AutomationDay is a day of conferences, workshops and meetings dedicated to Marketing Automation. Through a high-flying program, enrich your knowledge and share with the digital experts present for the occasion, such as Dries Buytaert - CEO of Acquia, Ruth Cheesley - Mautic Project Leader, and Angélique Gerard - Customer Relationship Director of ILIAD Group (Free).
AutomationDay brings Customer Experience to the core of its program. An impactful theme for your strategy and especially essential in 2020.
Program and registration on www.automationday.fr.
About Webmecanik
Webmecanik is the first Marketing Automation Cloud and Open-Source Software Editor in Europe. Fast adoption of Webmecanik is an alternative to expensive and closed marketing automation solutions such as Marketo, Oracle Eloqua, Salesforce Pardot, or Hubspot. 70 Partners and 400 Enterprises have already joined the Webmecanik users community in Europe, North America, Africa and Asia-Pacific.
Webmecanik enables its customers to automate their customer relationship by delivering a useful message or action to the right person at the right time using the right channel. Managed and synchronized with CRM softwares, companies can now nurture their leads on every touchpoint and engage a relationship with their customers and prospects.
More information on en.webmecanik.com.
