In 2021, the marketing automation software market will grow by over 9%. According to Emailmonday, more than 51% of businesses are already using marketing automation. The expansion of automation accelerated during the Covid crisis due to the need for businesses to increase customer engagement and retention in times of uncertainty and where the usual physical customer relationship was impossible.
European companies embrace the European SaaS offer
In this context, Webmecanik has increased its sales by 32% in the first semester of 2021. Major accounts in the telecom and banking sector such as SFR and Crédit Agricole have migrated from well known American solutions on the market, due to the lack of data regulation between the European Community and the USA. Funnelbud, one of the largest marketing automation integrators in Sweden, chose Webmecanik Automation for its customers for whom the protection of personal and business data is crucial.
Marketing automation training available on demand
At Webmecanik, customer experience was always considered a priority. Since January, our customers have been making use of a mixed-learning experience. Marketing teams can now train themselves at any time to develop their Inbound Marketing skills and strategies through the digital platform Webmecanik Academy. From the onboarding first steps to the deployment of new instances, brands or simply new ideas, Webmecanik Customer Success Managers now spend their essential time-sharing best practices and increasing performances with Webmecanik Automation users. The launch was a great success, with over 30% of Webmecanik users now participating in a continuous learning process.
About Webmecanik
The quick adoption of Webmecanik as an alternative to expensive and proprietary marketing automation solutions such as Marketo, Oracle Eloqua, Salesforce Pardot or Hubspot has been a key factor in the company’s growth. 60 agencies and ISVs, and more than 450 companies have already joined the Webmecanik user community in Europe, America, Africa and Asia-Pacific.
Webmecanik Automation provides behavioural analysis of your prospects and customers in addition to the data in your CRM and ERP. Integrated with your sales data, Webmecanik Automation automatically triggers the right message, to the right person, at the right time. Customer relationship management is complete and omni-channel, from email to SMS. Sales representatives are alerted with up-to-date information in real time.
