If you have not yet implemented a digital marketing strategy for your business, then you are missing out on many opportunities.
It is true that “online” marketing can seem intimidating and complicated. This can discourage even the most determined entrepreneurs from putting an online marketing plan in place. So the purpose of this article is to examine online marketing closely and bring it back to basics. And to do that, we have created a series of articles to break down long-lasting strategies, so as not to get lost in tips that may not last very long.
Conversion rate optimization
The whole challenge is to achieve this conversion. The goal is therefore to put actions in place to increase your conversions. This is the basis of what is called conversion rate optimization (or Conversion Rate Optimization in English).
CRO can be seen as the combination of UI (the user interface), UX (the user experience), and professional copywriting. First of all, you use copywriting to deliver the message you want to convey. Then you use UI and UX in order to make it easier for users to access what they need to achieve their goal, and convert them into customers.
Discover 5 strategies to optimize your conversion rate as effectively as possible.
1. Conversion-focused web design
Conversion rate optimization begins with web design. Indeed, if your website looks like it was built in the early 2000s, you will have a hard time attracting visitors, and an even harder time getting them to convert.
You want visitors to trust you simply by browsing your website. To do this, you can put in place:
- A modern design,
- Testimonials,
- Interviews,
- A contact,
- Partner logos,
- A Twitter feed or one from another social network…
2. Optimizing your headlines
Whether you choose to optimize for organic search, pay-per-click, display advertising, or something else, improving your headlines is one of the simplest ways to improve your ROI.
Review your original headlines, compare them with those of your competitors who have more market share than you, and do something similar. You can also use a headline analyzer tool to test your output.
3. Call-to-actions (CTAs)
The CTA is your best way to show the visitor what opportunities they can take advantage of on your site, whether it is useful content, a promotional offer, a free trial, etc.. It is also a way to nurture them in a relevant manner.
4. Social proof or “social proof”
“Social proof” is the idea that a prospect will be more inclined to buy, and therefore to be converted into a customer, if they notice certain trust signals, such as the number of likes, followers, positive testimonials, interviews, etc..
5. A/B testing (for UI/UX elements)
Should you use a blue button or a red button? Should the button be in the middle of the screen or on the right? These are the kinds of questions that these techniques can answer.
