Ressources
Case study – Re-activate your abandoned carts with marketing automation
ATMB case study: re-activate your abandoned carts with marketing automation
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Case study
Autoroutes and Tunnel du Mont-Blanc re-activate their abandoned carts with marketing automation
The story of a company rooted in its territory that embraced the shift to marketing automation to meet its customers’ new needs.
In a few figures:
Open rate >60%
Click-through rate: 7.7%
ATMB case
ATMB, Autoroutes and Tunel du Mont-Blanc is a company that supports the local economy and sustainable mobility.
Its challenge: win new local customers targeting prospects using the secondary road network and customers who haven’t subscribed yet, while improving customer relationships.
More than 200 carts are abandoned on their site every month. How can you reduce that number? That’s what you’re going to discover in this business case!